touchatag nfc-rfid & mobile payment - mobilkom a1 innovation days v26092009.ppt
DESCRIPTION
Alcatel-Lucent Touchatag overview presentation by Toon Coppens at the Mobilkom A1 Innovation days in Vienna, Austria, 26-27 September 2009. It covers the basics of RFID and NFC (Near Field Communication) and goes into detail of what the touchatag service enables for consumers, application developers and business users. Touchatag, an Alcatel-Lucent Venture provides: * For consumers: Internet of Things: link real world objects to the online world, using RFID and NFC technology: http://www.touchatag.com * For web developers: Democratizing the RFID market place, make RFID development easy, affordable and extendable. http://www.touchatag.com/developer * For service providers and enterprises: Contactless wallet 2.0 for one touch payment, loyalty, coupon services and interactive advertising: http://business.touchatag.comTRANSCRIPT
Touchatag, an Alcatel-Lucent Venture
RFID/NFC service
Toon Coppens, Michael Elias
September 2009
2 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
R&D Budget: €2.5 billion
Active Patents Held: More than 26,000
Nobel Prizes Won: 6
Worldwide Presence: More than 130 countries
Annual Revenues: €16.98 billion (2008)
Employees: More than 77,000
Touchatag, an Alcatel-Lucent Venture
Launch: October 2008
Partners: Belgacom, ProximityBBDO
Membership: NFC forum (INTL), SMSC (France)
Location: Antwerp (Belgium), Murray Hill (US)
3 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
Contactless
payment
Loyalty services
RFID enabled communication Time
registration
Rental services
Collection management
Smart objects
•before
RFID applications & services
BUT• Expensive• Closed• Vertical • Specialized• Complex
For enterprises & operators:Contactless wallet 2.0
For web developers:Democratizing the RFID marketplace (API) For
consumers:DIY Internet of Things
RFID & NFC
September 2009
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DIY Internet of Things
September 2009
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Touchatag developer network
Democratizing the RFID marketplace
September 2009
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RFID/NFC Apps
Time registration
Mobile workforce
Inventory tracking
Collection management
Rental solution
Intelligent student card
Loyalty application
Elderly UI
…
SaaS – online Service
Demystification of RFID
REST API
Low cost HW
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APIs
Tags Readers
Touchatag™ Application Correlation Service
Provisioning - Tag, App & reader management - Tag event routing - Action execution - Application creation – Policing - Reporting - Application integration
- UI & UI integration - Certification - Security
Voice & presenceSMS
Time-registration
Social media
Other contactless apps
Wallet 2.0 & Profile
paym
en
t
loyalty
cou
pon
Interactive advertising•SVA
credit
debet
Touchatag Developer Network
Touchatag DIY website, templates and GUI
Mobile workforceEvent experiences
Smart objects
WebDirect marketing•API
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VisAge Communication and information system for elderly and Alzheimer patients.Easy access to the system
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Contactless Wallet 2.0
September 2009
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CreditCards
CreditCards
DebitCards
Loyalty Program
Cards
Loyalty Program
Cards
Coupons
ScratchCards
ScratchCards
MobileBanking
Stored ValueAccounts
Stored ValueAccounts
Transit Cards
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Tag (identity) & wallet
Personal context
+ +
Social relevan
ce=
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OTA download and mgmt of
applications
Secure Element Manager Trusted
Service manager
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Contactless NFC
No operator Wallet
Operator Wallet
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Bridge between CRM, advertising, direct marketing and sales
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•Paper vouchers E-card
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36 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
APIs
Tags Readers
Touchatag™ Application Correlation Service
Provisioning - Tag, App & reader management - Tag event routing - Action execution - Application creation – Policing - Reporting - Application integration
- UI & UI integration - Certification - Security
Voice & presenceSMS
Time-registration
Social media
Other contactless apps
Wallet 2.0 & Profile
paym
en
t
loyalty
cou
pon
Interactive advertising•SVA
credit
debet
Touchatag Developer Network
Touchatag DIY website, templates and GUI
Mobile workforceEvent experiences
Smart objects
WebDirect marketing•API
37 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
•Nokia 6212 NFC Phone
•HID ESRP40 POE Reader
•Macally RFID Mouse
•Verifone QX120 POS Terminal
ACS USB and Serial Readers(serial used for GPRS)
•Clearchannel interactive billboard
•Allo Machines vending machines
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Alcatel-Lucent & Contactless wallet 2.0
Expertise on payment, identity management and mobile application management
210+ Convergent Payment Customers serving for 450 M+ Subscribers
200+ Subscriber Data Management Customers serving for 775 M+ Subscribers
20+ Multimedia Content Manager Customers serving for 300 M+ Subscribers
Leading innovation on new media, advertising and location based services
Leading professional services organization
>24k service professionals
Advertising Selection Server: Campaign- and profile-driven multi-screen Ad Selection —maximizes
ad inventory value
Advertising Selection Server: Campaign- and profile-driven multi-screen Ad Selection —maximizes
ad inventory value
Geographic Messaging Service
Platform
Geographic Messaging Service
Platform