NFC ForumPanel Discussion

CartesNovember 2009

Panelists

bull Dave Wentker Visa Incbull Peter Preuss Nokiabull Mohammad Khan ViVOtechbull Yo Tabayashi SONYbull Ian Keen Innovision Research amp

Technologybull Jean Philippe Betoin INSIDE Contactless

bull Moderator Paula Berger NFC Forum

Proximity Payments

Dave WentkerVisa

CartesNovember 2009

Visa Mobile Strategy

Extend payments and related services to mobile users in both emerging and developed markets

4

AcceptanceMoney Transfer

Value-AddPayment

Point of Sale (POS) Mobile Visa payWave payment

Remote Via IVR text mobile Internet

Alerts and NotificationsCustomer set parameters issuer triggered alerts

RemittancesCross-border and domestic

OffersMobile offers and discounts

Mobile Acceptance Mobile device enabled to accept Visa payments

Mobile Marketing Platform Turnkey Advertising

Visa and client application of core marketing campaigns

Proximity Programs

Visarsquos proximity programs have yielded significant insights and learning necessary for commercialization

5

NFC Payments

Ecosystem Drivers Challenges

High penetration of credit debit and prepaid card products

Card products are extremely reliable and cost-effective vs unknowns in mobile

Established and growing merchant base for contactless

New acceptance technology requires significant investment by merchants

High penetration of mobile subscribers

Limited availability of NFC enabled handsets

Success of the iPhone is driving open software access to mobile devices

Hardware requirements for proximity necessitate significant MNO involvement

Alternatives to NFC are emerging microSD passive amp active stickers etc

Alternatives lead to different user experiences and business models

Bank and MNO interest continues to build

Development of proximity business models is complex and time-consuming

Payment and Ticketing

Peter PreussNokia

CartesNovember 2009

NFC Payment and Ticketing

NFC Value Propositions for

Retailers

Mohammad KhanViVOtech

CartesNovember 2009

NFC Provides a Personalized DynamicLocation-Based Connection to the Customer

From Back Pocket to Front Pocket

From Expensive to Preferred Payments

From Paper to Mobile Offers

From Mass to Personalized

Near-Store to In-Store Experience

NFC ndash Near Field Communication Based on ISO Standard amp Compatible with Contactless Payment Standard

NFC Smart Posters Enable Touch Points In and Near Store

Near Store Mallrsquos entrances High-traffic areas

such as food court escalators

Touch Points Digital signage Kiosks NFC Smart Posters

In Store Storersquos entrances Every department Merchandise fixtures Every wrap stand

Touch Points Kiosks Price-checkers NFC Smart Posters Contactless readers at the

POS

Convert Browsers to Buyers

Panelists

bull Dave Wentker Visa Incbull Peter Preuss Nokiabull Mohammad Khan ViVOtechbull Yo Tabayashi SONYbull Ian Keen Innovision Research amp

Technologybull Jean Philippe Betoin INSIDE Contactless

bull Moderator Paula Berger NFC Forum

Proximity Payments

Dave WentkerVisa

CartesNovember 2009

Visa Mobile Strategy

Extend payments and related services to mobile users in both emerging and developed markets

4

AcceptanceMoney Transfer

Value-AddPayment

Point of Sale (POS) Mobile Visa payWave payment

Remote Via IVR text mobile Internet

Alerts and NotificationsCustomer set parameters issuer triggered alerts

RemittancesCross-border and domestic

OffersMobile offers and discounts

Mobile Acceptance Mobile device enabled to accept Visa payments

Mobile Marketing Platform Turnkey Advertising

Visa and client application of core marketing campaigns

Proximity Programs

Visarsquos proximity programs have yielded significant insights and learning necessary for commercialization

5

NFC Payments

Ecosystem Drivers Challenges

High penetration of credit debit and prepaid card products

Card products are extremely reliable and cost-effective vs unknowns in mobile

Established and growing merchant base for contactless

New acceptance technology requires significant investment by merchants

High penetration of mobile subscribers

Limited availability of NFC enabled handsets

Success of the iPhone is driving open software access to mobile devices

Hardware requirements for proximity necessitate significant MNO involvement

Alternatives to NFC are emerging microSD passive amp active stickers etc

Alternatives lead to different user experiences and business models

Bank and MNO interest continues to build

Development of proximity business models is complex and time-consuming

Payment and Ticketing

Peter PreussNokia

CartesNovember 2009

NFC Payment and Ticketing

NFC Value Propositions for

Retailers

Mohammad KhanViVOtech

CartesNovember 2009

NFC Provides a Personalized DynamicLocation-Based Connection to the Customer

From Back Pocket to Front Pocket

From Expensive to Preferred Payments

From Paper to Mobile Offers

From Mass to Personalized

Near-Store to In-Store Experience

NFC ndash Near Field Communication Based on ISO Standard amp Compatible with Contactless Payment Standard

NFC Smart Posters Enable Touch Points In and Near Store

Near Store Mallrsquos entrances High-traffic areas

such as food court escalators

Touch Points Digital signage Kiosks NFC Smart Posters

In Store Storersquos entrances Every department Merchandise fixtures Every wrap stand

Touch Points Kiosks Price-checkers NFC Smart Posters Contactless readers at the

POS

Convert Browsers to Buyers

Proximity Payments

Dave WentkerVisa

CartesNovember 2009

Visa Mobile Strategy

Extend payments and related services to mobile users in both emerging and developed markets

4

AcceptanceMoney Transfer

Value-AddPayment

Point of Sale (POS) Mobile Visa payWave payment

Remote Via IVR text mobile Internet

Alerts and NotificationsCustomer set parameters issuer triggered alerts

RemittancesCross-border and domestic

OffersMobile offers and discounts

Mobile Acceptance Mobile device enabled to accept Visa payments

Mobile Marketing Platform Turnkey Advertising

Visa and client application of core marketing campaigns

Proximity Programs

Visarsquos proximity programs have yielded significant insights and learning necessary for commercialization

5

NFC Payments

Ecosystem Drivers Challenges

High penetration of credit debit and prepaid card products

Card products are extremely reliable and cost-effective vs unknowns in mobile

Established and growing merchant base for contactless

New acceptance technology requires significant investment by merchants

High penetration of mobile subscribers

Limited availability of NFC enabled handsets

Success of the iPhone is driving open software access to mobile devices

Hardware requirements for proximity necessitate significant MNO involvement

Alternatives to NFC are emerging microSD passive amp active stickers etc

Alternatives lead to different user experiences and business models

Bank and MNO interest continues to build

Development of proximity business models is complex and time-consuming

Payment and Ticketing

Peter PreussNokia

CartesNovember 2009

NFC Payment and Ticketing

NFC Value Propositions for

Retailers

Mohammad KhanViVOtech

CartesNovember 2009

NFC Provides a Personalized DynamicLocation-Based Connection to the Customer

From Back Pocket to Front Pocket

From Expensive to Preferred Payments

From Paper to Mobile Offers

From Mass to Personalized

Near-Store to In-Store Experience

NFC ndash Near Field Communication Based on ISO Standard amp Compatible with Contactless Payment Standard

NFC Smart Posters Enable Touch Points In and Near Store

Near Store Mallrsquos entrances High-traffic areas

such as food court escalators

Touch Points Digital signage Kiosks NFC Smart Posters

In Store Storersquos entrances Every department Merchandise fixtures Every wrap stand

Touch Points Kiosks Price-checkers NFC Smart Posters Contactless readers at the

POS

Convert Browsers to Buyers

Visa Mobile Strategy

Extend payments and related services to mobile users in both emerging and developed markets

4

AcceptanceMoney Transfer

Value-AddPayment

Point of Sale (POS) Mobile Visa payWave payment

Remote Via IVR text mobile Internet

Alerts and NotificationsCustomer set parameters issuer triggered alerts

RemittancesCross-border and domestic

OffersMobile offers and discounts

Mobile Acceptance Mobile device enabled to accept Visa payments

Mobile Marketing Platform Turnkey Advertising

Visa and client application of core marketing campaigns

Proximity Programs

Visarsquos proximity programs have yielded significant insights and learning necessary for commercialization

5

NFC Payments

Ecosystem Drivers Challenges

High penetration of credit debit and prepaid card products

Card products are extremely reliable and cost-effective vs unknowns in mobile

Established and growing merchant base for contactless

New acceptance technology requires significant investment by merchants

High penetration of mobile subscribers

Limited availability of NFC enabled handsets

Success of the iPhone is driving open software access to mobile devices

Hardware requirements for proximity necessitate significant MNO involvement

Alternatives to NFC are emerging microSD passive amp active stickers etc

Alternatives lead to different user experiences and business models

Bank and MNO interest continues to build

Development of proximity business models is complex and time-consuming

Payment and Ticketing

Peter PreussNokia

CartesNovember 2009

NFC Payment and Ticketing

NFC Value Propositions for

Retailers

Mohammad KhanViVOtech

CartesNovember 2009

NFC Provides a Personalized DynamicLocation-Based Connection to the Customer

From Back Pocket to Front Pocket

From Expensive to Preferred Payments

From Paper to Mobile Offers

From Mass to Personalized

Near-Store to In-Store Experience

NFC ndash Near Field Communication Based on ISO Standard amp Compatible with Contactless Payment Standard

NFC Smart Posters Enable Touch Points In and Near Store

Near Store Mallrsquos entrances High-traffic areas

such as food court escalators

Touch Points Digital signage Kiosks NFC Smart Posters

In Store Storersquos entrances Every department Merchandise fixtures Every wrap stand

Touch Points Kiosks Price-checkers NFC Smart Posters Contactless readers at the

POS

Convert Browsers to Buyers

Proximity Programs

Visarsquos proximity programs have yielded significant insights and learning necessary for commercialization

5

NFC Payments

Ecosystem Drivers Challenges

High penetration of credit debit and prepaid card products

Card products are extremely reliable and cost-effective vs unknowns in mobile

Established and growing merchant base for contactless

New acceptance technology requires significant investment by merchants

High penetration of mobile subscribers

Limited availability of NFC enabled handsets

Success of the iPhone is driving open software access to mobile devices

Hardware requirements for proximity necessitate significant MNO involvement

Alternatives to NFC are emerging microSD passive amp active stickers etc

Alternatives lead to different user experiences and business models

Bank and MNO interest continues to build

Development of proximity business models is complex and time-consuming

Payment and Ticketing

Peter PreussNokia

CartesNovember 2009

NFC Payment and Ticketing

NFC Value Propositions for

Retailers

Mohammad KhanViVOtech

CartesNovember 2009

NFC Provides a Personalized DynamicLocation-Based Connection to the Customer

From Back Pocket to Front Pocket

From Expensive to Preferred Payments

From Paper to Mobile Offers

From Mass to Personalized

Near-Store to In-Store Experience

NFC ndash Near Field Communication Based on ISO Standard amp Compatible with Contactless Payment Standard

NFC Smart Posters Enable Touch Points In and Near Store

Near Store Mallrsquos entrances High-traffic areas

such as food court escalators

Touch Points Digital signage Kiosks NFC Smart Posters

In Store Storersquos entrances Every department Merchandise fixtures Every wrap stand

Touch Points Kiosks Price-checkers NFC Smart Posters Contactless readers at the

POS

Convert Browsers to Buyers

NFC Payments

Ecosystem Drivers Challenges

High penetration of credit debit and prepaid card products

Card products are extremely reliable and cost-effective vs unknowns in mobile

Established and growing merchant base for contactless

New acceptance technology requires significant investment by merchants

High penetration of mobile subscribers

Limited availability of NFC enabled handsets

Success of the iPhone is driving open software access to mobile devices

Hardware requirements for proximity necessitate significant MNO involvement

Alternatives to NFC are emerging microSD passive amp active stickers etc

Alternatives lead to different user experiences and business models

Bank and MNO interest continues to build

Development of proximity business models is complex and time-consuming

Payment and Ticketing

Peter PreussNokia

CartesNovember 2009

NFC Payment and Ticketing

NFC Value Propositions for

Retailers

Mohammad KhanViVOtech

CartesNovember 2009

NFC Provides a Personalized DynamicLocation-Based Connection to the Customer

From Back Pocket to Front Pocket

From Expensive to Preferred Payments

From Paper to Mobile Offers

From Mass to Personalized

Near-Store to In-Store Experience

NFC ndash Near Field Communication Based on ISO Standard amp Compatible with Contactless Payment Standard

NFC Smart Posters Enable Touch Points In and Near Store

Near Store Mallrsquos entrances High-traffic areas

such as food court escalators

Touch Points Digital signage Kiosks NFC Smart Posters

In Store Storersquos entrances Every department Merchandise fixtures Every wrap stand

Touch Points Kiosks Price-checkers NFC Smart Posters Contactless readers at the

POS

Convert Browsers to Buyers

Payment and Ticketing

Peter PreussNokia

CartesNovember 2009

NFC Payment and Ticketing

NFC Value Propositions for

Retailers

Mohammad KhanViVOtech

CartesNovember 2009

NFC Provides a Personalized DynamicLocation-Based Connection to the Customer

From Back Pocket to Front Pocket

From Expensive to Preferred Payments

From Paper to Mobile Offers

From Mass to Personalized

Near-Store to In-Store Experience

NFC ndash Near Field Communication Based on ISO Standard amp Compatible with Contactless Payment Standard

NFC Smart Posters Enable Touch Points In and Near Store

Near Store Mallrsquos entrances High-traffic areas

such as food court escalators

Touch Points Digital signage Kiosks NFC Smart Posters

In Store Storersquos entrances Every department Merchandise fixtures Every wrap stand

Touch Points Kiosks Price-checkers NFC Smart Posters Contactless readers at the

POS

Convert Browsers to Buyers

NFC Payment and Ticketing

NFC Value Propositions for

Retailers

Mohammad KhanViVOtech

CartesNovember 2009

NFC Provides a Personalized DynamicLocation-Based Connection to the Customer

From Back Pocket to Front Pocket

From Expensive to Preferred Payments

From Paper to Mobile Offers

From Mass to Personalized

Near-Store to In-Store Experience

NFC ndash Near Field Communication Based on ISO Standard amp Compatible with Contactless Payment Standard

NFC Smart Posters Enable Touch Points In and Near Store

Near Store Mallrsquos entrances High-traffic areas

such as food court escalators

Touch Points Digital signage Kiosks NFC Smart Posters

In Store Storersquos entrances Every department Merchandise fixtures Every wrap stand

Touch Points Kiosks Price-checkers NFC Smart Posters Contactless readers at the

POS

Convert Browsers to Buyers

NFC Value Propositions for

Retailers

Mohammad KhanViVOtech

CartesNovember 2009

NFC Provides a Personalized DynamicLocation-Based Connection to the Customer

From Back Pocket to Front Pocket

From Expensive to Preferred Payments

From Paper to Mobile Offers

From Mass to Personalized

Near-Store to In-Store Experience

NFC ndash Near Field Communication Based on ISO Standard amp Compatible with Contactless Payment Standard

NFC Smart Posters Enable Touch Points In and Near Store

Near Store Mallrsquos entrances High-traffic areas

such as food court escalators

Touch Points Digital signage Kiosks NFC Smart Posters

In Store Storersquos entrances Every department Merchandise fixtures Every wrap stand

Touch Points Kiosks Price-checkers NFC Smart Posters Contactless readers at the

POS

Convert Browsers to Buyers

NFC Provides a Personalized DynamicLocation-Based Connection to the Customer

From Back Pocket to Front Pocket

From Expensive to Preferred Payments

From Paper to Mobile Offers

From Mass to Personalized

Near-Store to In-Store Experience

NFC ndash Near Field Communication Based on ISO Standard amp Compatible with Contactless Payment Standard

NFC Smart Posters Enable Touch Points In and Near Store

Near Store Mallrsquos entrances High-traffic areas

such as food court escalators

Touch Points Digital signage Kiosks NFC Smart Posters

In Store Storersquos entrances Every department Merchandise fixtures Every wrap stand

Touch Points Kiosks Price-checkers NFC Smart Posters Contactless readers at the

POS

Convert Browsers to Buyers

NFC Smart Posters Enable Touch Points In and Near Store

Near Store Mallrsquos entrances High-traffic areas

such as food court escalators

Touch Points Digital signage Kiosks NFC Smart Posters

In Store Storersquos entrances Every department Merchandise fixtures Every wrap stand

Touch Points Kiosks Price-checkers NFC Smart Posters Contactless readers at the

POS

Convert Browsers to Buyers

Deliver WHAT Customers Want WHEN Customers Want It

Benefits to a Retailer

Lower Cost More EffectiveRetailer CardLoyalty

One-to-One Marketing

Revenue Growth

Real TimeCustomer Analytics

1 Customer Taps NFC Smart Poster at Retailer

3 Marketing server issues personalized promotions to phone based on location interest and personal profile

Customer 1

Customer 2

Value Proposition 1 Drive Impromptu Traffic Using Location Based

Personalized Mobile Marketing

Electronic Redemptions

Tag ID2 Consumer and Tag ID info sent to Back-End

Consumer ID

Patent pending

Value Proposition 2 Tap on Smart Poster to Up Sell with Time-

Limited Offers1 Consumer taps poster to save time and find matching accessories and outfits

2 Based on pre-defined matches consumer profile and store inventory server replies with options in different categories

3 A follow-up message gives an incentive for the consumer to buy the combination today for a discount

User taps the NFC phone to the Retailer Smart Poster

NFC phone will connect to Retailer content website

Browser will ask user to confirm Retailer gift card download

Phone receives the SMS and open wallet application

Wallet will initiate the communication with OTA server

Wallet will initiate the card download through OTA servers

Card is successfully downloaded and ready to use by customer

User can use the card at point of sale terminal for top-up or payment

Note Card could be co-branded or private level

Value Proposition 3 Drive Easy Distribution of Retailer Prepaid

Cards

Patent pending

Value Proposition 4 Drive In-Store Online Up-Sell of Low Inventory

Products

User taps the NFC phone to Retailer Smart Poster

NFC phone will open ViVOwallet application

Wallet will provide product description based on Smart Poster Wallet will display product cost when user clicks ldquoBuyrdquo

At check out wallet will display all creditdebit cards in wallet for paymentCustomer will select card for payment Wallet will show the confirmation page with the check out basket Wallet will connect to retailer back end for authorization and display tracking information

Product will be shipped to customer ship to address

Note Customer can also use retailer card or coupons during purchasePatent pending

How Does A Retailer Benefit

Deliver WHAT customers want WHEN customers want it

RevenueGrowth

Convert browsers into buyersDrive traffic to storesGenerate up-sell amp deliver convenience

Real-timeCustomerAnalytics

Collect demographic dataGather shopping habits and customer insightMeasure campaignsproduct-placement effectiveness

One-to-OneMarketing

Offer personalized promotionsDeliver location-based real time offersGenerate high impact with ldquotap and gordquo

CostSavings

Lower transaction feesReduced fraudChargebackfraud protection

NFC in the CE Industry

Yo TabayashiSONY Corporation

CartesNovember 2009

NFC in CE devices

bull NFC is integrated inndash NotebooksPCsndash Personal Health Devicendash Consumer Eectronic

devices eg LCD-TVndash Game Console

19

Spread of ldquoPC RW

20

bull Migration to NFC has been started bull Current use cases are e-money transport top up and PC log onbull Open NFC application is coming

0

1000000

2000000

3000000

4000000

5000000

6000000

7000000

8000000

9000000

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

2004 2005 2006 2007 2008 2009

Sony

NEC

TOSHIBA

8M RW as of Mar2009PC integrated RW 5950000USB RW 2090000

Fujitsu

DELL

USB-RW

PC integrated-RW

Open NFC Wellness

bull Collect (sensor) data from the equipment and upload to a data server

21Jul

Server

DATA

Built in NFC Dynamic Tagbull Healthcare Wellness

bull Remote medical care

Touch

bullPedometerbullBlood pressure monitorbullThermometer

New RF Remote Commander

22Jul

bullNFC RW

bullNFC RW activation

NFC RW modulefor Battery-operated Devices

bullEasy to control TV Video Audio and Video On DemandbullEasy to pay to viewing charge in the network

bullVOD

1 Customer Taps NFC Smart Poster at Retailer

3 Marketing server issues personalized promotions to phone based on location interest and personal profile

Customer 1

Customer 2

Value Proposition 1 Drive Impromptu Traffic Using Location Based

Personalized Mobile Marketing

Electronic Redemptions

Tag ID2 Consumer and Tag ID info sent to Back-End

Consumer ID

Patent pending

Value Proposition 2 Tap on Smart Poster to Up Sell with Time-

Limited Offers1 Consumer taps poster to save time and find matching accessories and outfits

2 Based on pre-defined matches consumer profile and store inventory server replies with options in different categories

3 A follow-up message gives an incentive for the consumer to buy the combination today for a discount

User taps the NFC phone to the Retailer Smart Poster

NFC phone will connect to Retailer content website

Browser will ask user to confirm Retailer gift card download

Phone receives the SMS and open wallet application

Wallet will initiate the communication with OTA server

Wallet will initiate the card download through OTA servers

Card is successfully downloaded and ready to use by customer

User can use the card at point of sale terminal for top-up or payment

Note Card could be co-branded or private level

Value Proposition 3 Drive Easy Distribution of Retailer Prepaid

Cards

Patent pending

Value Proposition 4 Drive In-Store Online Up-Sell of Low Inventory

Products

User taps the NFC phone to Retailer Smart Poster

NFC phone will open ViVOwallet application

Wallet will provide product description based on Smart Poster Wallet will display product cost when user clicks ldquoBuyrdquo

At check out wallet will display all creditdebit cards in wallet for paymentCustomer will select card for payment Wallet will show the confirmation page with the check out basket Wallet will connect to retailer back end for authorization and display tracking information

Product will be shipped to customer ship to address

Note Customer can also use retailer card or coupons during purchasePatent pending

How Does A Retailer Benefit

Deliver WHAT customers want WHEN customers want it

RevenueGrowth

Convert browsers into buyersDrive traffic to storesGenerate up-sell amp deliver convenience

Real-timeCustomerAnalytics

Collect demographic dataGather shopping habits and customer insightMeasure campaignsproduct-placement effectiveness

One-to-OneMarketing

Offer personalized promotionsDeliver location-based real time offersGenerate high impact with ldquotap and gordquo

CostSavings

Lower transaction feesReduced fraudChargebackfraud protection

NFC in the CE Industry

Yo TabayashiSONY Corporation

CartesNovember 2009

NFC in CE devices

bull NFC is integrated inndash NotebooksPCsndash Personal Health Devicendash Consumer Eectronic

devices eg LCD-TVndash Game Console

19

Spread of ldquoPC RW

20

bull Migration to NFC has been started bull Current use cases are e-money transport top up and PC log onbull Open NFC application is coming

0

1000000

2000000

3000000

4000000

5000000

6000000

7000000

8000000

9000000

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

2004 2005 2006 2007 2008 2009

Sony

NEC

TOSHIBA

8M RW as of Mar2009PC integrated RW 5950000USB RW 2090000

Fujitsu

DELL

USB-RW

PC integrated-RW

Open NFC Wellness

bull Collect (sensor) data from the equipment and upload to a data server

21Jul

Server

DATA

Built in NFC Dynamic Tagbull Healthcare Wellness

bull Remote medical care

Touch

bullPedometerbullBlood pressure monitorbullThermometer

New RF Remote Commander

22Jul

bullNFC RW

bullNFC RW activation

NFC RW modulefor Battery-operated Devices

bullEasy to control TV Video Audio and Video On DemandbullEasy to pay to viewing charge in the network

bullVOD

Value Proposition 2 Tap on Smart Poster to Up Sell with Time-

Limited Offers1 Consumer taps poster to save time and find matching accessories and outfits

2 Based on pre-defined matches consumer profile and store inventory server replies with options in different categories

3 A follow-up message gives an incentive for the consumer to buy the combination today for a discount

User taps the NFC phone to the Retailer Smart Poster

NFC phone will connect to Retailer content website

Browser will ask user to confirm Retailer gift card download

Phone receives the SMS and open wallet application

Wallet will initiate the communication with OTA server

Wallet will initiate the card download through OTA servers

Card is successfully downloaded and ready to use by customer

User can use the card at point of sale terminal for top-up or payment

Note Card could be co-branded or private level

Value Proposition 3 Drive Easy Distribution of Retailer Prepaid

Cards

Patent pending

Value Proposition 4 Drive In-Store Online Up-Sell of Low Inventory

Products

User taps the NFC phone to Retailer Smart Poster

NFC phone will open ViVOwallet application

Wallet will provide product description based on Smart Poster Wallet will display product cost when user clicks ldquoBuyrdquo

At check out wallet will display all creditdebit cards in wallet for paymentCustomer will select card for payment Wallet will show the confirmation page with the check out basket Wallet will connect to retailer back end for authorization and display tracking information

Product will be shipped to customer ship to address

Note Customer can also use retailer card or coupons during purchasePatent pending

How Does A Retailer Benefit

Deliver WHAT customers want WHEN customers want it

RevenueGrowth

Convert browsers into buyersDrive traffic to storesGenerate up-sell amp deliver convenience

Real-timeCustomerAnalytics

Collect demographic dataGather shopping habits and customer insightMeasure campaignsproduct-placement effectiveness

One-to-OneMarketing

Offer personalized promotionsDeliver location-based real time offersGenerate high impact with ldquotap and gordquo

CostSavings

Lower transaction feesReduced fraudChargebackfraud protection

NFC in the CE Industry

Yo TabayashiSONY Corporation

CartesNovember 2009

NFC in CE devices

bull NFC is integrated inndash NotebooksPCsndash Personal Health Devicendash Consumer Eectronic

devices eg LCD-TVndash Game Console

19

Spread of ldquoPC RW

20

bull Migration to NFC has been started bull Current use cases are e-money transport top up and PC log onbull Open NFC application is coming

0

1000000

2000000

3000000

4000000

5000000

6000000

7000000

8000000

9000000

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

2004 2005 2006 2007 2008 2009

Sony

NEC

TOSHIBA

8M RW as of Mar2009PC integrated RW 5950000USB RW 2090000

Fujitsu

DELL

USB-RW

PC integrated-RW

Open NFC Wellness

bull Collect (sensor) data from the equipment and upload to a data server

21Jul

Server

DATA

Built in NFC Dynamic Tagbull Healthcare Wellness

bull Remote medical care

Touch

bullPedometerbullBlood pressure monitorbullThermometer

New RF Remote Commander

22Jul

bullNFC RW

bullNFC RW activation

NFC RW modulefor Battery-operated Devices

bullEasy to control TV Video Audio and Video On DemandbullEasy to pay to viewing charge in the network

bullVOD

User taps the NFC phone to the Retailer Smart Poster

NFC phone will connect to Retailer content website

Browser will ask user to confirm Retailer gift card download

Phone receives the SMS and open wallet application

Wallet will initiate the communication with OTA server

Wallet will initiate the card download through OTA servers

Card is successfully downloaded and ready to use by customer

User can use the card at point of sale terminal for top-up or payment

Note Card could be co-branded or private level

Value Proposition 3 Drive Easy Distribution of Retailer Prepaid

Cards

Patent pending

Value Proposition 4 Drive In-Store Online Up-Sell of Low Inventory

Products

User taps the NFC phone to Retailer Smart Poster

NFC phone will open ViVOwallet application

Wallet will provide product description based on Smart Poster Wallet will display product cost when user clicks ldquoBuyrdquo

At check out wallet will display all creditdebit cards in wallet for paymentCustomer will select card for payment Wallet will show the confirmation page with the check out basket Wallet will connect to retailer back end for authorization and display tracking information

Product will be shipped to customer ship to address

Note Customer can also use retailer card or coupons during purchasePatent pending

How Does A Retailer Benefit

Deliver WHAT customers want WHEN customers want it

RevenueGrowth

Convert browsers into buyersDrive traffic to storesGenerate up-sell amp deliver convenience

Real-timeCustomerAnalytics

Collect demographic dataGather shopping habits and customer insightMeasure campaignsproduct-placement effectiveness

One-to-OneMarketing

Offer personalized promotionsDeliver location-based real time offersGenerate high impact with ldquotap and gordquo

CostSavings

Lower transaction feesReduced fraudChargebackfraud protection

NFC in the CE Industry

Yo TabayashiSONY Corporation

CartesNovember 2009

NFC in CE devices

bull NFC is integrated inndash NotebooksPCsndash Personal Health Devicendash Consumer Eectronic

devices eg LCD-TVndash Game Console

19

Spread of ldquoPC RW

20

bull Migration to NFC has been started bull Current use cases are e-money transport top up and PC log onbull Open NFC application is coming

0

1000000

2000000

3000000

4000000

5000000

6000000

7000000

8000000

9000000

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

2004 2005 2006 2007 2008 2009

Sony

NEC

TOSHIBA

8M RW as of Mar2009PC integrated RW 5950000USB RW 2090000

Fujitsu

DELL

USB-RW

PC integrated-RW

Open NFC Wellness

bull Collect (sensor) data from the equipment and upload to a data server

21Jul

Server

DATA

Built in NFC Dynamic Tagbull Healthcare Wellness

bull Remote medical care

Touch

bullPedometerbullBlood pressure monitorbullThermometer

New RF Remote Commander

22Jul

bullNFC RW

bullNFC RW activation

NFC RW modulefor Battery-operated Devices

bullEasy to control TV Video Audio and Video On DemandbullEasy to pay to viewing charge in the network

bullVOD

Value Proposition 4 Drive In-Store Online Up-Sell of Low Inventory

Products

User taps the NFC phone to Retailer Smart Poster

NFC phone will open ViVOwallet application

Wallet will provide product description based on Smart Poster Wallet will display product cost when user clicks ldquoBuyrdquo

At check out wallet will display all creditdebit cards in wallet for paymentCustomer will select card for payment Wallet will show the confirmation page with the check out basket Wallet will connect to retailer back end for authorization and display tracking information

Product will be shipped to customer ship to address

Note Customer can also use retailer card or coupons during purchasePatent pending

How Does A Retailer Benefit

Deliver WHAT customers want WHEN customers want it

RevenueGrowth

Convert browsers into buyersDrive traffic to storesGenerate up-sell amp deliver convenience

Real-timeCustomerAnalytics

Collect demographic dataGather shopping habits and customer insightMeasure campaignsproduct-placement effectiveness

One-to-OneMarketing

Offer personalized promotionsDeliver location-based real time offersGenerate high impact with ldquotap and gordquo

CostSavings

Lower transaction feesReduced fraudChargebackfraud protection

NFC in the CE Industry

Yo TabayashiSONY Corporation

CartesNovember 2009

NFC in CE devices

bull NFC is integrated inndash NotebooksPCsndash Personal Health Devicendash Consumer Eectronic

devices eg LCD-TVndash Game Console

19

Spread of ldquoPC RW

20

bull Migration to NFC has been started bull Current use cases are e-money transport top up and PC log onbull Open NFC application is coming

0

1000000

2000000

3000000

4000000

5000000

6000000

7000000

8000000

9000000

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

2004 2005 2006 2007 2008 2009

Sony

NEC

TOSHIBA

8M RW as of Mar2009PC integrated RW 5950000USB RW 2090000

Fujitsu

DELL

USB-RW

PC integrated-RW

Open NFC Wellness

bull Collect (sensor) data from the equipment and upload to a data server

21Jul

Server

DATA

Built in NFC Dynamic Tagbull Healthcare Wellness

bull Remote medical care

Touch

bullPedometerbullBlood pressure monitorbullThermometer

New RF Remote Commander

22Jul

bullNFC RW

bullNFC RW activation

NFC RW modulefor Battery-operated Devices

bullEasy to control TV Video Audio and Video On DemandbullEasy to pay to viewing charge in the network

bullVOD

How Does A Retailer Benefit

Deliver WHAT customers want WHEN customers want it

RevenueGrowth

Convert browsers into buyersDrive traffic to storesGenerate up-sell amp deliver convenience

Real-timeCustomerAnalytics

Collect demographic dataGather shopping habits and customer insightMeasure campaignsproduct-placement effectiveness

One-to-OneMarketing

Offer personalized promotionsDeliver location-based real time offersGenerate high impact with ldquotap and gordquo

CostSavings

Lower transaction feesReduced fraudChargebackfraud protection

NFC in the CE Industry

Yo TabayashiSONY Corporation

CartesNovember 2009

NFC in CE devices

bull NFC is integrated inndash NotebooksPCsndash Personal Health Devicendash Consumer Eectronic

devices eg LCD-TVndash Game Console

19

Spread of ldquoPC RW

20

bull Migration to NFC has been started bull Current use cases are e-money transport top up and PC log onbull Open NFC application is coming

0

1000000

2000000

3000000

4000000

5000000

6000000

7000000

8000000

9000000

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

2004 2005 2006 2007 2008 2009

Sony

NEC

TOSHIBA

8M RW as of Mar2009PC integrated RW 5950000USB RW 2090000

Fujitsu

DELL

USB-RW

PC integrated-RW

Open NFC Wellness

bull Collect (sensor) data from the equipment and upload to a data server

21Jul

Server

DATA

Built in NFC Dynamic Tagbull Healthcare Wellness

bull Remote medical care

Touch

bullPedometerbullBlood pressure monitorbullThermometer

New RF Remote Commander

22Jul

bullNFC RW

bullNFC RW activation

NFC RW modulefor Battery-operated Devices

bullEasy to control TV Video Audio and Video On DemandbullEasy to pay to viewing charge in the network

bullVOD

NFC in the CE Industry

Yo TabayashiSONY Corporation

CartesNovember 2009

NFC in CE devices

bull NFC is integrated inndash NotebooksPCsndash Personal Health Devicendash Consumer Eectronic

devices eg LCD-TVndash Game Console

19

Spread of ldquoPC RW

20

bull Migration to NFC has been started bull Current use cases are e-money transport top up and PC log onbull Open NFC application is coming

0

1000000

2000000

3000000

4000000

5000000

6000000

7000000

8000000

9000000

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

2004 2005 2006 2007 2008 2009

Sony

NEC

TOSHIBA

8M RW as of Mar2009PC integrated RW 5950000USB RW 2090000

Fujitsu

DELL

USB-RW

PC integrated-RW

Open NFC Wellness

bull Collect (sensor) data from the equipment and upload to a data server

21Jul

Server

DATA

Built in NFC Dynamic Tagbull Healthcare Wellness

bull Remote medical care

Touch

bullPedometerbullBlood pressure monitorbullThermometer

New RF Remote Commander

22Jul

bullNFC RW

bullNFC RW activation

NFC RW modulefor Battery-operated Devices

bullEasy to control TV Video Audio and Video On DemandbullEasy to pay to viewing charge in the network

bullVOD

NFC in CE devices

bull NFC is integrated inndash NotebooksPCsndash Personal Health Devicendash Consumer Eectronic

devices eg LCD-TVndash Game Console

19

Spread of ldquoPC RW

20

bull Migration to NFC has been started bull Current use cases are e-money transport top up and PC log onbull Open NFC application is coming

0

1000000

2000000

3000000

4000000

5000000

6000000

7000000

8000000

9000000

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

2004 2005 2006 2007 2008 2009

Sony

NEC

TOSHIBA

8M RW as of Mar2009PC integrated RW 5950000USB RW 2090000

Fujitsu

DELL

USB-RW

PC integrated-RW

Open NFC Wellness

bull Collect (sensor) data from the equipment and upload to a data server

21Jul

Server

DATA

Built in NFC Dynamic Tagbull Healthcare Wellness

bull Remote medical care

Touch

bullPedometerbullBlood pressure monitorbullThermometer

New RF Remote Commander

22Jul

bullNFC RW

bullNFC RW activation

NFC RW modulefor Battery-operated Devices

bullEasy to control TV Video Audio and Video On DemandbullEasy to pay to viewing charge in the network

bullVOD

Spread of ldquoPC RW

20

bull Migration to NFC has been started bull Current use cases are e-money transport top up and PC log onbull Open NFC application is coming

0

1000000

2000000

3000000

4000000

5000000

6000000

7000000

8000000

9000000

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

2004 2005 2006 2007 2008 2009

Sony

NEC

TOSHIBA

8M RW as of Mar2009PC integrated RW 5950000USB RW 2090000

Fujitsu

DELL

USB-RW

PC integrated-RW

Open NFC Wellness

bull Collect (sensor) data from the equipment and upload to a data server

21Jul

Server

DATA

Built in NFC Dynamic Tagbull Healthcare Wellness

bull Remote medical care

Touch

bullPedometerbullBlood pressure monitorbullThermometer

New RF Remote Commander

22Jul

bullNFC RW

bullNFC RW activation

NFC RW modulefor Battery-operated Devices

bullEasy to control TV Video Audio and Video On DemandbullEasy to pay to viewing charge in the network

bullVOD

Open NFC Wellness

bull Collect (sensor) data from the equipment and upload to a data server

21Jul

Server

DATA

Built in NFC Dynamic Tagbull Healthcare Wellness

bull Remote medical care

Touch

bullPedometerbullBlood pressure monitorbullThermometer

New RF Remote Commander

22Jul

bullNFC RW

bullNFC RW activation

NFC RW modulefor Battery-operated Devices

bullEasy to control TV Video Audio and Video On DemandbullEasy to pay to viewing charge in the network

bullVOD

New RF Remote Commander

22Jul

bullNFC RW

bullNFC RW activation

NFC RW modulefor Battery-operated Devices

bullEasy to control TV Video Audio and Video On DemandbullEasy to pay to viewing charge in the network

bullVOD

Open NFC Easy Network Access

23Jul

1 Mobile site push service which provides TV information on real time

TV P

rogram

Ranking

TV王国ランキング

番組ランキング

1位イノセントラブ（フジ）

月曜2100～22002位流星の絆（TBS）

金曜2200～23003位相棒（テレビ朝日）

水曜2000～2100ドラマランキング

1位流星の絆（TBS）

金曜2200～23002位だんだん（NHK）

毎日８15～8303位スクラップディーチャー（日ﾃ

ﾚ）

土曜2100～2200

音楽情報

今日の注目番組

「チームバチスタの栄光」

1021（火）2200～2254 フジテレビ

CM1021 NTTドコモ 「そばにい

るね」

歌青山テルマ

ドラマ

1020 ルーキーズ 「キセキ」

歌GREEEN

ｸﾁｺﾐ

ｸﾁｺﾐ

ｸﾁｺﾐ

ｸﾁｺﾐ

ｸﾁｺﾐ

ｸﾁｺﾐ

詳細はコチラ

続きはコチラ

SONY情報

Music

information

Ad

2 Remote Commander sends mobile site URL from NFC to handset

CE Device NFC Expansion

24

0 50

100 150 200 250 300 350 400 450

FY97 FY98 FY99 FY00 FY01 FY02 FY03 FY04 FY05 FY06 FY07 FY08

2001

2004

Mpcs

4 8 10 16 30 35 5381

130

200

300

400

2005

2009

Use Case ExampleTopazreg 96 Byte NFC

Type 1 Tag

Ian KeenInnovision Research amp

Technology

CartesNovember 2009

Topaz Sample Kit

Overview

bull In 2009 mobilkom austria launched a new NFC handset the Nokia 6212 classic complete with Topazreg NFC tags in box

bull Each handset was sold with four Topaz ID-1 PVC cards which each contained WAP links to the Vodafone live Mobile websitendash Access to OumlAMTC travel informationndash Download new ringtones and wallpapersndash Get latest sports news from Austriarsquos sports channel

Laola1ndash OumlBB Handy Ticket to allow ticket purchase on the mobile

WITH PERMISSION FROM mobilkom austria18-Nov-09 27

A New NFC Package

bull The package of the Nokia 6212 Classic 3G phone with 4 Topaz NFC tags was launched by mobilkom austria in the spring of 2009

bull mobilkom austria distributes the Nokia 6212 classic together with the four Topaz NFC tags in the box to enable quick safe and convenient access to mobile services with a single touch

18-Nov-09 28

Enabling single touch service initiation

bull This is made possible by the four WAP-links pre-programmed into each of the four Topaz tags

bull The consumer simply touches the appropriate tag with their NFC phone and follows the link to the desired Vodafone live WAP page

bull The use of NFC technology allows the consumer to more easily access ringtones pictures and animations

bull Other services made accessible include traffic information and fuel price updates provided by the Austrian automobile club (OumlAMTC) and sports news provided by Austriarsquos sport channel Laola1

18-Nov-09 29

The Fourth Tag ndash The oumlBB Handy Ticket

bull The fourth Topaz NFC tag features the link to the WAP page for purchasing OumlBB Handy-Tickets

bull The NFC tag featuring the OumlBB Handy-Ticket was also used in a NFC-chipcard ticketing pilot from January to March 2009 by mobilkom austria OumlBB and Nokia

bull Participants in the trial simply place the mobile ticket order by touching the OumlBB Handy-Ticket Topaz NFC tag with their NFC phone to receive an electronic ticket which will be validated via NFC by the train conductor

18-Nov-09 30

Why NFC

bull NFC improves the user experience of mobile services and makes service initiation more convenient which is critical for broad adoption of mobile services

bull A recent survey compiled by mobile firm Mformation found that 85 of users reported they were frustrated by the difficulty of getting a new phone up and working

bull NFC tags such as Topaz from Innovision RampT can be programmed to enable the consumer to access services such as up-to-the-minute sports results news or traffic reports simply by touching the NFC phone to a tag and following a link

bull Topaz can also be used to help pair the handset with other devices such as Bluetooth headsets at a touch

18-Nov-09 31

2010 Landscape

Jean-Philippe BetoinINSIDE Contactless

CartesNovember 2009

2010 Landscape

bull Larger scale pre-commercial launches bull Breaking the ice between Telcos and

Service Providers bull The retailers effect bull Make it simple Pragmatic closed loop

iconic projects bull Bridge products benefits for MNOs and

Service Providers bull Emerging segments Health Access

Control and Professionals33

34

NFC Forumhttpwwwnfc-forumorg

Questionsinfonfc-forumorg

34

Thank You

• NFC ForumPanel Discussion
• Panelists
• Proximity PaymentsDave WentkerVisa
• Visa Mobile Strategy
• Proximity Programs
• NFC Payments
• Payment and TicketingPeter PreussNokia
• NFC Payment and Ticketing
• NFC Value Propositions for RetailersMohammad KhanViVOtech
• Slide Number 10
• NFC Smart Posters Enable Touch Points In and Near Store
• Benefits to a Retailer
• Value Proposition 1 Drive Impromptu Traffic Using Location Based Personalized Mobile Marketing
• Slide Number 14
• Value Proposition 3 Drive Easy Distribution of Retailer Prepaid Cards
• Value Proposition 4 Drive In-Store Online Up-Sell of Low Inventory Products
• How Does A Retailer Benefit
• NFC in the CE IndustryYo TabayashiSONY Corporation
• NFC in CE devices
• Spread of ldquoPC RW
• Open NFC Wellness
• New RF Remote Commander
• Open NFC Easy Network Access
• CE Device NFC Expansion
• Use Case Example Topazreg 96 Byte NFC Type 1 Tag Ian KeenInnovision Research amp Technology
• Topaz Sample Kit
• Overview
• A New NFC Package
• Enabling single touch service initiation
• The Fourth Tag ndash The oumlBB Handy Ticket
• Why NFC
• 2010 LandscapeJean-Philippe BetoinINSIDE Contactless
• 2010 Landscape
• Slide Number 34

Use Case ExampleTopazreg 96 Byte NFC

Type 1 Tag

Ian KeenInnovision Research amp

Technology

CartesNovember 2009

Topaz Sample Kit

Overview

bull In 2009 mobilkom austria launched a new NFC handset the Nokia 6212 classic complete with Topazreg NFC tags in box

bull Each handset was sold with four Topaz ID-1 PVC cards which each contained WAP links to the Vodafone live Mobile websitendash Access to OumlAMTC travel informationndash Download new ringtones and wallpapersndash Get latest sports news from Austriarsquos sports channel

Laola1ndash OumlBB Handy Ticket to allow ticket purchase on the mobile

WITH PERMISSION FROM mobilkom austria18-Nov-09 27

A New NFC Package

bull The package of the Nokia 6212 Classic 3G phone with 4 Topaz NFC tags was launched by mobilkom austria in the spring of 2009

bull mobilkom austria distributes the Nokia 6212 classic together with the four Topaz NFC tags in the box to enable quick safe and convenient access to mobile services with a single touch

18-Nov-09 28

Enabling single touch service initiation

bull This is made possible by the four WAP-links pre-programmed into each of the four Topaz tags

bull The consumer simply touches the appropriate tag with their NFC phone and follows the link to the desired Vodafone live WAP page

bull The use of NFC technology allows the consumer to more easily access ringtones pictures and animations

bull Other services made accessible include traffic information and fuel price updates provided by the Austrian automobile club (OumlAMTC) and sports news provided by Austriarsquos sport channel Laola1

18-Nov-09 29

The Fourth Tag ndash The oumlBB Handy Ticket

bull The fourth Topaz NFC tag features the link to the WAP page for purchasing OumlBB Handy-Tickets

bull The NFC tag featuring the OumlBB Handy-Ticket was also used in a NFC-chipcard ticketing pilot from January to March 2009 by mobilkom austria OumlBB and Nokia

bull Participants in the trial simply place the mobile ticket order by touching the OumlBB Handy-Ticket Topaz NFC tag with their NFC phone to receive an electronic ticket which will be validated via NFC by the train conductor

18-Nov-09 30

Why NFC

bull NFC improves the user experience of mobile services and makes service initiation more convenient which is critical for broad adoption of mobile services

bull A recent survey compiled by mobile firm Mformation found that 85 of users reported they were frustrated by the difficulty of getting a new phone up and working

bull NFC tags such as Topaz from Innovision RampT can be programmed to enable the consumer to access services such as up-to-the-minute sports results news or traffic reports simply by touching the NFC phone to a tag and following a link

bull Topaz can also be used to help pair the handset with other devices such as Bluetooth headsets at a touch

18-Nov-09 31

2010 Landscape

Jean-Philippe BetoinINSIDE Contactless

CartesNovember 2009

2010 Landscape

bull Larger scale pre-commercial launches bull Breaking the ice between Telcos and

Service Providers bull The retailers effect bull Make it simple Pragmatic closed loop

iconic projects bull Bridge products benefits for MNOs and

Service Providers bull Emerging segments Health Access

Control and Professionals33

34

NFC Forumhttpwwwnfc-forumorg

Questionsinfonfc-forumorg

34

Thank You

• NFC ForumPanel Discussion
• Panelists
• Proximity PaymentsDave WentkerVisa
• Visa Mobile Strategy
• Proximity Programs
• NFC Payments
• Payment and TicketingPeter PreussNokia
• NFC Payment and Ticketing
• NFC Value Propositions for RetailersMohammad KhanViVOtech
• Slide Number 10
• NFC Smart Posters Enable Touch Points In and Near Store
• Benefits to a Retailer
• Value Proposition 1 Drive Impromptu Traffic Using Location Based Personalized Mobile Marketing
• Slide Number 14
• Value Proposition 3 Drive Easy Distribution of Retailer Prepaid Cards
• Value Proposition 4 Drive In-Store Online Up-Sell of Low Inventory Products
• How Does A Retailer Benefit
• NFC in the CE IndustryYo TabayashiSONY Corporation
• NFC in CE devices
• Spread of ldquoPC RW
• Open NFC Wellness
• New RF Remote Commander
• Open NFC Easy Network Access
• CE Device NFC Expansion
• Use Case Example Topazreg 96 Byte NFC Type 1 Tag Ian KeenInnovision Research amp Technology
• Topaz Sample Kit
• Overview
• A New NFC Package
• Enabling single touch service initiation
• The Fourth Tag ndash The oumlBB Handy Ticket
• Why NFC
• 2010 LandscapeJean-Philippe BetoinINSIDE Contactless
• 2010 Landscape
• Slide Number 34

Topaz Sample Kit

Overview

bull In 2009 mobilkom austria launched a new NFC handset the Nokia 6212 classic complete with Topazreg NFC tags in box

bull Each handset was sold with four Topaz ID-1 PVC cards which each contained WAP links to the Vodafone live Mobile websitendash Access to OumlAMTC travel informationndash Download new ringtones and wallpapersndash Get latest sports news from Austriarsquos sports channel

Laola1ndash OumlBB Handy Ticket to allow ticket purchase on the mobile

WITH PERMISSION FROM mobilkom austria18-Nov-09 27

A New NFC Package

bull The package of the Nokia 6212 Classic 3G phone with 4 Topaz NFC tags was launched by mobilkom austria in the spring of 2009

bull mobilkom austria distributes the Nokia 6212 classic together with the four Topaz NFC tags in the box to enable quick safe and convenient access to mobile services with a single touch

18-Nov-09 28

Enabling single touch service initiation

bull This is made possible by the four WAP-links pre-programmed into each of the four Topaz tags

bull The consumer simply touches the appropriate tag with their NFC phone and follows the link to the desired Vodafone live WAP page

bull The use of NFC technology allows the consumer to more easily access ringtones pictures and animations

bull Other services made accessible include traffic information and fuel price updates provided by the Austrian automobile club (OumlAMTC) and sports news provided by Austriarsquos sport channel Laola1

18-Nov-09 29

The Fourth Tag ndash The oumlBB Handy Ticket

bull The fourth Topaz NFC tag features the link to the WAP page for purchasing OumlBB Handy-Tickets

bull The NFC tag featuring the OumlBB Handy-Ticket was also used in a NFC-chipcard ticketing pilot from January to March 2009 by mobilkom austria OumlBB and Nokia

bull Participants in the trial simply place the mobile ticket order by touching the OumlBB Handy-Ticket Topaz NFC tag with their NFC phone to receive an electronic ticket which will be validated via NFC by the train conductor

18-Nov-09 30

Why NFC

bull NFC improves the user experience of mobile services and makes service initiation more convenient which is critical for broad adoption of mobile services

bull A recent survey compiled by mobile firm Mformation found that 85 of users reported they were frustrated by the difficulty of getting a new phone up and working

bull NFC tags such as Topaz from Innovision RampT can be programmed to enable the consumer to access services such as up-to-the-minute sports results news or traffic reports simply by touching the NFC phone to a tag and following a link

bull Topaz can also be used to help pair the handset with other devices such as Bluetooth headsets at a touch

18-Nov-09 31

2010 Landscape

Jean-Philippe BetoinINSIDE Contactless

CartesNovember 2009

2010 Landscape

bull Larger scale pre-commercial launches bull Breaking the ice between Telcos and

Service Providers bull The retailers effect bull Make it simple Pragmatic closed loop

iconic projects bull Bridge products benefits for MNOs and

Service Providers bull Emerging segments Health Access

Control and Professionals33

34

NFC Forumhttpwwwnfc-forumorg

Questionsinfonfc-forumorg

34

Thank You

• NFC ForumPanel Discussion
• Panelists
• Proximity PaymentsDave WentkerVisa
• Visa Mobile Strategy
• Proximity Programs
• NFC Payments
• Payment and TicketingPeter PreussNokia
• NFC Payment and Ticketing
• NFC Value Propositions for RetailersMohammad KhanViVOtech
• Slide Number 10
• NFC Smart Posters Enable Touch Points In and Near Store
• Benefits to a Retailer
• Value Proposition 1 Drive Impromptu Traffic Using Location Based Personalized Mobile Marketing
• Slide Number 14
• Value Proposition 3 Drive Easy Distribution of Retailer Prepaid Cards
• Value Proposition 4 Drive In-Store Online Up-Sell of Low Inventory Products
• How Does A Retailer Benefit
• NFC in the CE IndustryYo TabayashiSONY Corporation
• NFC in CE devices
• Spread of ldquoPC RW
• Open NFC Wellness
• New RF Remote Commander
• Open NFC Easy Network Access
• CE Device NFC Expansion
• Use Case Example Topazreg 96 Byte NFC Type 1 Tag Ian KeenInnovision Research amp Technology
• Topaz Sample Kit
• Overview
• A New NFC Package
• Enabling single touch service initiation
• The Fourth Tag ndash The oumlBB Handy Ticket
• Why NFC
• 2010 LandscapeJean-Philippe BetoinINSIDE Contactless
• 2010 Landscape
• Slide Number 34

Overview

bull In 2009 mobilkom austria launched a new NFC handset the Nokia 6212 classic complete with Topazreg NFC tags in box

bull Each handset was sold with four Topaz ID-1 PVC cards which each contained WAP links to the Vodafone live Mobile websitendash Access to OumlAMTC travel informationndash Download new ringtones and wallpapersndash Get latest sports news from Austriarsquos sports channel

Laola1ndash OumlBB Handy Ticket to allow ticket purchase on the mobile

WITH PERMISSION FROM mobilkom austria18-Nov-09 27

A New NFC Package

bull The package of the Nokia 6212 Classic 3G phone with 4 Topaz NFC tags was launched by mobilkom austria in the spring of 2009

bull mobilkom austria distributes the Nokia 6212 classic together with the four Topaz NFC tags in the box to enable quick safe and convenient access to mobile services with a single touch

18-Nov-09 28

Enabling single touch service initiation

bull This is made possible by the four WAP-links pre-programmed into each of the four Topaz tags

bull The consumer simply touches the appropriate tag with their NFC phone and follows the link to the desired Vodafone live WAP page

bull The use of NFC technology allows the consumer to more easily access ringtones pictures and animations

bull Other services made accessible include traffic information and fuel price updates provided by the Austrian automobile club (OumlAMTC) and sports news provided by Austriarsquos sport channel Laola1

18-Nov-09 29

The Fourth Tag ndash The oumlBB Handy Ticket

bull The fourth Topaz NFC tag features the link to the WAP page for purchasing OumlBB Handy-Tickets

bull The NFC tag featuring the OumlBB Handy-Ticket was also used in a NFC-chipcard ticketing pilot from January to March 2009 by mobilkom austria OumlBB and Nokia

bull Participants in the trial simply place the mobile ticket order by touching the OumlBB Handy-Ticket Topaz NFC tag with their NFC phone to receive an electronic ticket which will be validated via NFC by the train conductor

18-Nov-09 30

Why NFC

bull NFC improves the user experience of mobile services and makes service initiation more convenient which is critical for broad adoption of mobile services

bull A recent survey compiled by mobile firm Mformation found that 85 of users reported they were frustrated by the difficulty of getting a new phone up and working

bull NFC tags such as Topaz from Innovision RampT can be programmed to enable the consumer to access services such as up-to-the-minute sports results news or traffic reports simply by touching the NFC phone to a tag and following a link

bull Topaz can also be used to help pair the handset with other devices such as Bluetooth headsets at a touch

18-Nov-09 31

2010 Landscape

Jean-Philippe BetoinINSIDE Contactless

CartesNovember 2009

2010 Landscape

bull Larger scale pre-commercial launches bull Breaking the ice between Telcos and

Service Providers bull The retailers effect bull Make it simple Pragmatic closed loop

iconic projects bull Bridge products benefits for MNOs and

Service Providers bull Emerging segments Health Access

Control and Professionals33

34

NFC Forumhttpwwwnfc-forumorg

Questionsinfonfc-forumorg

34

Thank You

• NFC ForumPanel Discussion
• Panelists
• Proximity PaymentsDave WentkerVisa
• Visa Mobile Strategy
• Proximity Programs
• NFC Payments
• Payment and TicketingPeter PreussNokia
• NFC Payment and Ticketing
• NFC Value Propositions for RetailersMohammad KhanViVOtech
• Slide Number 10
• NFC Smart Posters Enable Touch Points In and Near Store
• Benefits to a Retailer
• Value Proposition 1 Drive Impromptu Traffic Using Location Based Personalized Mobile Marketing
• Slide Number 14
• Value Proposition 3 Drive Easy Distribution of Retailer Prepaid Cards
• Value Proposition 4 Drive In-Store Online Up-Sell of Low Inventory Products
• How Does A Retailer Benefit
• NFC in the CE IndustryYo TabayashiSONY Corporation
• NFC in CE devices
• Spread of ldquoPC RW
• Open NFC Wellness
• New RF Remote Commander
• Open NFC Easy Network Access
• CE Device NFC Expansion
• Use Case Example Topazreg 96 Byte NFC Type 1 Tag Ian KeenInnovision Research amp Technology
• Topaz Sample Kit
• Overview
• A New NFC Package
• Enabling single touch service initiation
• The Fourth Tag ndash The oumlBB Handy Ticket
• Why NFC
• 2010 LandscapeJean-Philippe BetoinINSIDE Contactless
• 2010 Landscape
• Slide Number 34

A New NFC Package

bull The package of the Nokia 6212 Classic 3G phone with 4 Topaz NFC tags was launched by mobilkom austria in the spring of 2009

bull mobilkom austria distributes the Nokia 6212 classic together with the four Topaz NFC tags in the box to enable quick safe and convenient access to mobile services with a single touch

18-Nov-09 28

Enabling single touch service initiation

bull This is made possible by the four WAP-links pre-programmed into each of the four Topaz tags

bull The consumer simply touches the appropriate tag with their NFC phone and follows the link to the desired Vodafone live WAP page

bull The use of NFC technology allows the consumer to more easily access ringtones pictures and animations

bull Other services made accessible include traffic information and fuel price updates provided by the Austrian automobile club (OumlAMTC) and sports news provided by Austriarsquos sport channel Laola1

18-Nov-09 29

The Fourth Tag ndash The oumlBB Handy Ticket

bull The fourth Topaz NFC tag features the link to the WAP page for purchasing OumlBB Handy-Tickets

bull The NFC tag featuring the OumlBB Handy-Ticket was also used in a NFC-chipcard ticketing pilot from January to March 2009 by mobilkom austria OumlBB and Nokia

bull Participants in the trial simply place the mobile ticket order by touching the OumlBB Handy-Ticket Topaz NFC tag with their NFC phone to receive an electronic ticket which will be validated via NFC by the train conductor

18-Nov-09 30

Why NFC

bull NFC improves the user experience of mobile services and makes service initiation more convenient which is critical for broad adoption of mobile services

bull A recent survey compiled by mobile firm Mformation found that 85 of users reported they were frustrated by the difficulty of getting a new phone up and working

bull NFC tags such as Topaz from Innovision RampT can be programmed to enable the consumer to access services such as up-to-the-minute sports results news or traffic reports simply by touching the NFC phone to a tag and following a link

bull Topaz can also be used to help pair the handset with other devices such as Bluetooth headsets at a touch

18-Nov-09 31

2010 Landscape

Jean-Philippe BetoinINSIDE Contactless

CartesNovember 2009

2010 Landscape

bull Larger scale pre-commercial launches bull Breaking the ice between Telcos and

Service Providers bull The retailers effect bull Make it simple Pragmatic closed loop

iconic projects bull Bridge products benefits for MNOs and

Service Providers bull Emerging segments Health Access

Control and Professionals33

34

NFC Forumhttpwwwnfc-forumorg

Questionsinfonfc-forumorg

34

Thank You

• NFC ForumPanel Discussion
• Panelists
• Proximity PaymentsDave WentkerVisa
• Visa Mobile Strategy
• Proximity Programs
• NFC Payments
• Payment and TicketingPeter PreussNokia
• NFC Payment and Ticketing
• NFC Value Propositions for RetailersMohammad KhanViVOtech
• Slide Number 10
• NFC Smart Posters Enable Touch Points In and Near Store
• Benefits to a Retailer
• Value Proposition 1 Drive Impromptu Traffic Using Location Based Personalized Mobile Marketing
• Slide Number 14
• Value Proposition 3 Drive Easy Distribution of Retailer Prepaid Cards
• Value Proposition 4 Drive In-Store Online Up-Sell of Low Inventory Products
• How Does A Retailer Benefit
• NFC in the CE IndustryYo TabayashiSONY Corporation
• NFC in CE devices
• Spread of ldquoPC RW
• Open NFC Wellness
• New RF Remote Commander
• Open NFC Easy Network Access
• CE Device NFC Expansion
• Use Case Example Topazreg 96 Byte NFC Type 1 Tag Ian KeenInnovision Research amp Technology
• Topaz Sample Kit
• Overview
• A New NFC Package
• Enabling single touch service initiation
• The Fourth Tag ndash The oumlBB Handy Ticket
• Why NFC
• 2010 LandscapeJean-Philippe BetoinINSIDE Contactless
• 2010 Landscape
• Slide Number 34

Enabling single touch service initiation

bull This is made possible by the four WAP-links pre-programmed into each of the four Topaz tags

bull The consumer simply touches the appropriate tag with their NFC phone and follows the link to the desired Vodafone live WAP page

bull The use of NFC technology allows the consumer to more easily access ringtones pictures and animations

bull Other services made accessible include traffic information and fuel price updates provided by the Austrian automobile club (OumlAMTC) and sports news provided by Austriarsquos sport channel Laola1

18-Nov-09 29

The Fourth Tag ndash The oumlBB Handy Ticket

bull The fourth Topaz NFC tag features the link to the WAP page for purchasing OumlBB Handy-Tickets

bull The NFC tag featuring the OumlBB Handy-Ticket was also used in a NFC-chipcard ticketing pilot from January to March 2009 by mobilkom austria OumlBB and Nokia

bull Participants in the trial simply place the mobile ticket order by touching the OumlBB Handy-Ticket Topaz NFC tag with their NFC phone to receive an electronic ticket which will be validated via NFC by the train conductor

18-Nov-09 30

Why NFC

bull NFC improves the user experience of mobile services and makes service initiation more convenient which is critical for broad adoption of mobile services

bull A recent survey compiled by mobile firm Mformation found that 85 of users reported they were frustrated by the difficulty of getting a new phone up and working

bull NFC tags such as Topaz from Innovision RampT can be programmed to enable the consumer to access services such as up-to-the-minute sports results news or traffic reports simply by touching the NFC phone to a tag and following a link

bull Topaz can also be used to help pair the handset with other devices such as Bluetooth headsets at a touch

18-Nov-09 31

2010 Landscape

Jean-Philippe BetoinINSIDE Contactless

CartesNovember 2009

2010 Landscape

bull Larger scale pre-commercial launches bull Breaking the ice between Telcos and

Service Providers bull The retailers effect bull Make it simple Pragmatic closed loop

iconic projects bull Bridge products benefits for MNOs and

Service Providers bull Emerging segments Health Access

Control and Professionals33

34

NFC Forumhttpwwwnfc-forumorg

Questionsinfonfc-forumorg

34

Thank You

• NFC ForumPanel Discussion
• Panelists
• Proximity PaymentsDave WentkerVisa
• Visa Mobile Strategy
• Proximity Programs
• NFC Payments
• Payment and TicketingPeter PreussNokia
• NFC Payment and Ticketing
• NFC Value Propositions for RetailersMohammad KhanViVOtech
• Slide Number 10
• NFC Smart Posters Enable Touch Points In and Near Store
• Benefits to a Retailer
• Value Proposition 1 Drive Impromptu Traffic Using Location Based Personalized Mobile Marketing
• Slide Number 14
• Value Proposition 3 Drive Easy Distribution of Retailer Prepaid Cards
• Value Proposition 4 Drive In-Store Online Up-Sell of Low Inventory Products
• How Does A Retailer Benefit
• NFC in the CE IndustryYo TabayashiSONY Corporation
• NFC in CE devices
• Spread of ldquoPC RW
• Open NFC Wellness
• New RF Remote Commander
• Open NFC Easy Network Access
• CE Device NFC Expansion
• Use Case Example Topazreg 96 Byte NFC Type 1 Tag Ian KeenInnovision Research amp Technology
• Topaz Sample Kit
• Overview
• A New NFC Package
• Enabling single touch service initiation
• The Fourth Tag ndash The oumlBB Handy Ticket
• Why NFC
• 2010 LandscapeJean-Philippe BetoinINSIDE Contactless
• 2010 Landscape
• Slide Number 34

The Fourth Tag ndash The oumlBB Handy Ticket

bull The fourth Topaz NFC tag features the link to the WAP page for purchasing OumlBB Handy-Tickets

bull The NFC tag featuring the OumlBB Handy-Ticket was also used in a NFC-chipcard ticketing pilot from January to March 2009 by mobilkom austria OumlBB and Nokia

bull Participants in the trial simply place the mobile ticket order by touching the OumlBB Handy-Ticket Topaz NFC tag with their NFC phone to receive an electronic ticket which will be validated via NFC by the train conductor

18-Nov-09 30

Why NFC

bull NFC improves the user experience of mobile services and makes service initiation more convenient which is critical for broad adoption of mobile services

bull A recent survey compiled by mobile firm Mformation found that 85 of users reported they were frustrated by the difficulty of getting a new phone up and working

bull NFC tags such as Topaz from Innovision RampT can be programmed to enable the consumer to access services such as up-to-the-minute sports results news or traffic reports simply by touching the NFC phone to a tag and following a link

bull Topaz can also be used to help pair the handset with other devices such as Bluetooth headsets at a touch

18-Nov-09 31

2010 Landscape

Jean-Philippe BetoinINSIDE Contactless

CartesNovember 2009

2010 Landscape

bull Larger scale pre-commercial launches bull Breaking the ice between Telcos and

Service Providers bull The retailers effect bull Make it simple Pragmatic closed loop

iconic projects bull Bridge products benefits for MNOs and

Service Providers bull Emerging segments Health Access

Control and Professionals33

34

NFC Forumhttpwwwnfc-forumorg

Questionsinfonfc-forumorg

34

Thank You

• NFC ForumPanel Discussion
• Panelists
• Proximity PaymentsDave WentkerVisa
• Visa Mobile Strategy
• Proximity Programs
• NFC Payments
• Payment and TicketingPeter PreussNokia
• NFC Payment and Ticketing
• NFC Value Propositions for RetailersMohammad KhanViVOtech
• Slide Number 10
• NFC Smart Posters Enable Touch Points In and Near Store
• Benefits to a Retailer
• Value Proposition 1 Drive Impromptu Traffic Using Location Based Personalized Mobile Marketing
• Slide Number 14
• Value Proposition 3 Drive Easy Distribution of Retailer Prepaid Cards
• Value Proposition 4 Drive In-Store Online Up-Sell of Low Inventory Products
• How Does A Retailer Benefit
• NFC in the CE IndustryYo TabayashiSONY Corporation
• NFC in CE devices
• Spread of ldquoPC RW
• Open NFC Wellness
• New RF Remote Commander
• Open NFC Easy Network Access
• CE Device NFC Expansion
• Use Case Example Topazreg 96 Byte NFC Type 1 Tag Ian KeenInnovision Research amp Technology
• Topaz Sample Kit
• Overview
• A New NFC Package
• Enabling single touch service initiation
• The Fourth Tag ndash The oumlBB Handy Ticket
• Why NFC
• 2010 LandscapeJean-Philippe BetoinINSIDE Contactless
• 2010 Landscape
• Slide Number 34

Why NFC

bull NFC improves the user experience of mobile services and makes service initiation more convenient which is critical for broad adoption of mobile services

bull A recent survey compiled by mobile firm Mformation found that 85 of users reported they were frustrated by the difficulty of getting a new phone up and working

bull NFC tags such as Topaz from Innovision RampT can be programmed to enable the consumer to access services such as up-to-the-minute sports results news or traffic reports simply by touching the NFC phone to a tag and following a link

bull Topaz can also be used to help pair the handset with other devices such as Bluetooth headsets at a touch

18-Nov-09 31

2010 Landscape

Jean-Philippe BetoinINSIDE Contactless

CartesNovember 2009

2010 Landscape

bull Larger scale pre-commercial launches bull Breaking the ice between Telcos and

Service Providers bull The retailers effect bull Make it simple Pragmatic closed loop

iconic projects bull Bridge products benefits for MNOs and

Service Providers bull Emerging segments Health Access

Control and Professionals33

34

NFC Forumhttpwwwnfc-forumorg

Questionsinfonfc-forumorg

34

Thank You

• NFC ForumPanel Discussion
• Panelists
• Proximity PaymentsDave WentkerVisa
• Visa Mobile Strategy
• Proximity Programs
• NFC Payments
• Payment and TicketingPeter PreussNokia
• NFC Payment and Ticketing
• NFC Value Propositions for RetailersMohammad KhanViVOtech
• Slide Number 10
• NFC Smart Posters Enable Touch Points In and Near Store
• Benefits to a Retailer
• Value Proposition 1 Drive Impromptu Traffic Using Location Based Personalized Mobile Marketing
• Slide Number 14
• Value Proposition 3 Drive Easy Distribution of Retailer Prepaid Cards
• Value Proposition 4 Drive In-Store Online Up-Sell of Low Inventory Products
• How Does A Retailer Benefit
• NFC in the CE IndustryYo TabayashiSONY Corporation
• NFC in CE devices
• Spread of ldquoPC RW
• Open NFC Wellness
• New RF Remote Commander
• Open NFC Easy Network Access
• CE Device NFC Expansion
• Use Case Example Topazreg 96 Byte NFC Type 1 Tag Ian KeenInnovision Research amp Technology
• Topaz Sample Kit
• Overview
• A New NFC Package
• Enabling single touch service initiation
• The Fourth Tag ndash The oumlBB Handy Ticket
• Why NFC
• 2010 LandscapeJean-Philippe BetoinINSIDE Contactless
• 2010 Landscape
• Slide Number 34

2010 Landscape

Jean-Philippe BetoinINSIDE Contactless

CartesNovember 2009

2010 Landscape

bull Larger scale pre-commercial launches bull Breaking the ice between Telcos and

Service Providers bull The retailers effect bull Make it simple Pragmatic closed loop

iconic projects bull Bridge products benefits for MNOs and

Service Providers bull Emerging segments Health Access

Control and Professionals33

34

NFC Forumhttpwwwnfc-forumorg

Questionsinfonfc-forumorg

34

Thank You

• NFC ForumPanel Discussion
• Panelists
• Proximity PaymentsDave WentkerVisa
• Visa Mobile Strategy
• Proximity Programs
• NFC Payments
• Payment and TicketingPeter PreussNokia
• NFC Payment and Ticketing
• NFC Value Propositions for RetailersMohammad KhanViVOtech
• Slide Number 10
• NFC Smart Posters Enable Touch Points In and Near Store
• Benefits to a Retailer
• Value Proposition 1 Drive Impromptu Traffic Using Location Based Personalized Mobile Marketing
• Slide Number 14
• Value Proposition 3 Drive Easy Distribution of Retailer Prepaid Cards
• Value Proposition 4 Drive In-Store Online Up-Sell of Low Inventory Products
• How Does A Retailer Benefit
• NFC in the CE IndustryYo TabayashiSONY Corporation
• NFC in CE devices
• Spread of ldquoPC RW
• Open NFC Wellness
• New RF Remote Commander
• Open NFC Easy Network Access
• CE Device NFC Expansion
• Use Case Example Topazreg 96 Byte NFC Type 1 Tag Ian KeenInnovision Research amp Technology
• Topaz Sample Kit
• Overview
• A New NFC Package
• Enabling single touch service initiation
• The Fourth Tag ndash The oumlBB Handy Ticket
• Why NFC
• 2010 LandscapeJean-Philippe BetoinINSIDE Contactless
• 2010 Landscape
• Slide Number 34

2010 Landscape

bull Larger scale pre-commercial launches bull Breaking the ice between Telcos and

Service Providers bull The retailers effect bull Make it simple Pragmatic closed loop

iconic projects bull Bridge products benefits for MNOs and

Service Providers bull Emerging segments Health Access

Control and Professionals33

34

NFC Forumhttpwwwnfc-forumorg

Questionsinfonfc-forumorg

34

Thank You

• NFC ForumPanel Discussion
• Panelists
• Proximity PaymentsDave WentkerVisa
• Visa Mobile Strategy
• Proximity Programs
• NFC Payments
• Payment and TicketingPeter PreussNokia
• NFC Payment and Ticketing
• NFC Value Propositions for RetailersMohammad KhanViVOtech
• Slide Number 10
• NFC Smart Posters Enable Touch Points In and Near Store
• Benefits to a Retailer
• Value Proposition 1 Drive Impromptu Traffic Using Location Based Personalized Mobile Marketing
• Slide Number 14
• Value Proposition 3 Drive Easy Distribution of Retailer Prepaid Cards
• Value Proposition 4 Drive In-Store Online Up-Sell of Low Inventory Products
• How Does A Retailer Benefit
• NFC in the CE IndustryYo TabayashiSONY Corporation
• NFC in CE devices
• Spread of ldquoPC RW
• Open NFC Wellness
• New RF Remote Commander
• Open NFC Easy Network Access
• CE Device NFC Expansion
• Use Case Example Topazreg 96 Byte NFC Type 1 Tag Ian KeenInnovision Research amp Technology
• Topaz Sample Kit
• Overview
• A New NFC Package
• Enabling single touch service initiation
• The Fourth Tag ndash The oumlBB Handy Ticket
• Why NFC
• 2010 LandscapeJean-Philippe BetoinINSIDE Contactless
• 2010 Landscape
• Slide Number 34

34

NFC Forumhttpwwwnfc-forumorg

Questionsinfonfc-forumorg

34

Thank You

• NFC ForumPanel Discussion
• Panelists
• Proximity PaymentsDave WentkerVisa
• Visa Mobile Strategy
• Proximity Programs
• NFC Payments
• Payment and TicketingPeter PreussNokia
• NFC Payment and Ticketing
• NFC Value Propositions for RetailersMohammad KhanViVOtech
• Slide Number 10
• NFC Smart Posters Enable Touch Points In and Near Store
• Benefits to a Retailer
• Value Proposition 1 Drive Impromptu Traffic Using Location Based Personalized Mobile Marketing
• Slide Number 14
• Value Proposition 3 Drive Easy Distribution of Retailer Prepaid Cards
• Value Proposition 4 Drive In-Store Online Up-Sell of Low Inventory Products
• How Does A Retailer Benefit
• NFC in the CE IndustryYo TabayashiSONY Corporation
• NFC in CE devices
• Spread of ldquoPC RW
• Open NFC Wellness
• New RF Remote Commander
• Open NFC Easy Network Access
• CE Device NFC Expansion
• Use Case Example Topazreg 96 Byte NFC Type 1 Tag Ian KeenInnovision Research amp Technology
• Topaz Sample Kit
• Overview
• A New NFC Package
• Enabling single touch service initiation
• The Fourth Tag ndash The oumlBB Handy Ticket
• Why NFC
• 2010 LandscapeJean-Philippe BetoinINSIDE Contactless
• 2010 Landscape
• Slide Number 34