CHAPTER 1

INTRODUCTION TO COCA-COLA WORLDWIDE

The Coca-Cola Company exists to benefit and refresh everyone it touches. Founded in 1886, the

Company is the world's leading manufacturer, marketer, and distributor of non alcoholic

beverage concentrates and syrups, used to produce nearly 400 beverage brands. Our corporate

headquarters are in Atlanta, with local operations in over 200 countries around the world.The

Coca-Cola Company exists to benefit and refresh everyone it touches. The basic proposition of

the business is simple, solid and timeless. The company aims at bringing refreshment, value, joy

and fun to its stakeholders, they successfully nurture and protect brands, particularly Coca-Cola.

That is the key to fulfilling our ultimate obligation to provide consistently attractive returns to

the owners of our business.

More than a billion times every day, thirsty people around the world reach for Coca-Cola

products for refreshment. They deserve the highest quality—every time. Our promise to deliver

that quality is the most important promise we make. And it involves a worldwide, yet

distinctively local, network of bottling partners, suppliers, distributors and retailers whose

success is paramount to our own. Our investment in local communities in over 200 countries

totals billions of dollars in jobs, facilities, and marketing, the purchase of local goods and

services, and local business partnerships. Always and everywhere, we pursue continuous

innovation in the products we offer, the processes we use to make them, the packages we

develop and the ways we bring them to market.

The Coca-Cola system is one of the most diverse organizations on earth, with a rich mosaic of

talented colleagues who bring a variety of intellectual, professional, ethnic and cultural

perspectives to our enterprise. They reflect the nations, cultures and languages of the world. Our

policy is to foster an inclusive environment that encourages all employees to develop and

perform to their fullest potential.

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SPEECH BY CHAIRMAN:

Our workplace must be a place where everyone's ideas and contributions are valued. Our

employees deserve equal treatment under our policies governing compensation, advancement,

health, safety and other aspects of workplace life. We understand that fairness in the workplace,

coupled with the opportunity to develop individual capabilities, fosters our collective success.

Responsible stewardship of the environment is a top priority for The Coca-Cola Company. By

preserving and enhancing our natural world, we brighten the future for our planet and for each

other. We put this principle into practice through The Coca-Cola Environmental Management

System, known as eKO system. We operate our business as stewards of the environment, with a

commitment to continually move our business toward sustainability: striving to consume fewer

natural resources, and to recover and reuse resources more extensively. Our commitment to

protect the environment extends throughout our organization, involving officers, managers and

employees at all levels. We are accountable for our actions, conducting assessments of our

environmental performance and taking action toward continuous improvement in all that we do.

Society advances on the strength of community: people sharing their ideas and resources to reach

common goals. We seek to strengthen local communities worldwide through our support for

education, through partnerships with other organizations and through acts people of Coca-Cola.

We support education because of its power to expand opportunities for individuals and increase

understanding between cultures. We partner with national and international organizations to

alleviate economic disadvantage and help improve the quality of life in local communities.

Together with our local bottling partners, we strengthen communities by giving with our hands

and our hearts, as partners in the promise of a better life .There's never been a better time to be a

part of The Coca-Cola Company. Our people are dedicated to strengthening relationships with

stakeholders and communities everywhere

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E. Neville Isdell

Chairman, Board of Directors, and Chief Executive Officer

The Coca-Cola Company E. Neville Isdell leads The Coca-Cola Company into the new century

with a firm commitment to the values and spirit of the world's greatest brand. He was elected

chairman and chief executive officer in February 2000 and is the 11th person in the history of the

Company to hold this title. Under E. Neville Isdell leadership, we have positioned The Coca-

Cola Company for growth, guided by our mission to provide branded beverages that refresh

people around the world, anywhere, anytime, everyday. By moving key decision-making closer

to local markets, we have spurred innovation, accelerated growth and fostered deeper

connections to consumers. Simply put, we are closer than ever to you.

A talented and highly experienced worldwide management team coordinates our new, nimble

and entrepreneurial network.

Across more than 200 countries ... more than 100 languages ... a multitude of cultures and

geographies, The Coca-Cola Company strives to be a special part of people's lives. This privilege

comes with a responsibility. We have chosen to take a leadership role, knowing that our

differences make us stronger in our business and in our communities - each and every day.

We embrace our commitment to diversity in all its forms at The Coca-Cola Company as a core

value. Diversity - of race, gender, sexual orientation, ideas, ways of living, cultures and business

practices - provides the creativity and innovation essential to our economic well-being. Equally

important is a highly motivated, healthy and productive workforce that achieves business success

through superior execution and superb customer satisfaction. In today's volatile economic

environment, this kind of performance requires unprecedented commitment to the principles of

integrity and leadership. We are intent on keeping that commitment .Although Coca-Cola® was

first created in the United States; it quickly became popular wherever it went. Our first

international bottling plants opened in 1906 in Canada, Cuba and Panama, soon followed by

many more. Today, we produce nearly 400 brands in over 200 countries. More than 70 percent

of our income comes from outside the U.S., but the real reason we are a truly global company is

that our products meet the varied taste preferences of consumers everywhere.

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BOARD OF DIRECTORS

E. Neville Isdell

Chairman, Board of Directors,

And Chief Executive Officer

The Coca-Cola Company

Ronald W. Allen

Consultant to, Advisory Director,

And former Chairman of the Board,

President, and Chief Executive Officer,

Delta Air Lines, Inc.

Cathleen P. Black

President

Hearst Magazines

Warren E. Buffett

Chairman of the Board and

Chief Executive Officer

Berkshire Hathaway Inc.

(a diversified holding company)

Barry Diller

Chairman of the Board and

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Chief Executive Officer

InterActiveCorp (IAC)

James D. Robinson III

Co-founder and General Partner,

RRE Ventures and Chairman,

RRE Investors,

LLC (private information technology venture investment firms)

James B. Williams

Chairman of the Executive Committee, former Chairman of the Board and

Chief Executive Officer

SunTrust Banks, Inc.

SENIOR MANAGEMENT - FUNCTION HEADS

Harry L. Anderson

Director, Supply Chain and Manufacturing Management

Vice President, The Coca-Cola Company

 Jean-Michel R. Ares

Chief Information Officer

Vice President, The Coca-Cola Company

 Ralph Carlton

Managing Director, Corporate Strategy and Planning

Vice President, The Coca-Cola Company

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J. Alexander M. Douglas Jr.

Chief Customer Officer

Senior Vice President, The Coca-Cola Company

 Gary P. Fayard

Chief Financial Officer

Executive Vice President, The Coca-Cola Company

 Charles B. (Chuck) Fruit 

Chief Marketing Officer

Senior Vice President, The Coca-Cola Company

 Ingrid Saunders Jones

Chairperson, The Coca-Cola Foundation

Senior Vice President, The Coca-Cola Company

 Cynthia P. McCague

Director, Human Resources

Senior Vice President, The Coca-Cola Company

 Patricia V. Powell

Senior Vice President, Quality Division

The Coca-Cola Company

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1894 … A modest start for a bold idea

In a candy store in Vicksburg, Mississippi, brisk sales of the new fountain beverage called Coca-

Cola impressed the store's owner, Joseph A. Biedenharn. He began bottling Coca-Cola to sell,

using a common glass bottle called a Hutchinson.

Biedenharn sent a case to Asa Griggs Candler, who owned the Company. Candler thanked him

but took no action. One of his nephews already had urged that Coca-Cola be bottled, but Candler

focused on fountain sales.

1899 … The first bottling agreement

Two young attorneys from Chattanooga, Tennessee believed they could build a business around

bottling Coca-Cola. In a meeting with Candler, Benjamin F. Thomas and Joseph B. Whitehead

obtained exclusive rights to bottle Coca-Cola across most of the United States -- for the sum of

one dollar. A third Chattanooga lawyer, John T. Lupton, soon joined their venture.

1900-1909 … Rapid growth

The three pioneer bottlers divided the country into territories and sold bottling rights to local

entrepreneurs. Their efforts were boosted by major progress in bottling technology, which

improved efficiency and product quality. By 1909, nearly 400 Coca-Cola bottling plants were

operating, most of them family-owned businesses. Some were open only during hot-weather

months when demand was high.

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1916 … Birth of the Contour Bottle

Bottlers worried that Coca-Cola's straight-sided bottle was easily confused with imitators. A

group representing the Company and bottlers asked glass manufacturers to offer ideas for a

distinctive bottle. A design from the Root Glass Company of Terre Haute, Indiana won

enthusiastic approval. The Contour Bottle became one of the few packages ever granted

trademark status by the U.S. Patent Office. Today, it's one of the most recognized icons in the

world - even in the dark!

1920s … Bottling overtakes fountain sales

As the 1920s dawned, more than 1,000 Coca-Cola bottlers were operating in the U.S. Their ideas

and zeal fueled steady growth. Six-bottle cartons were a huge hit starting in 1923. A few years

later, open-top metal coolers became the forerunners of automated vending machines. By the end

of the 1920s, bottle sales of Coca-Cola exceeded fountain sales.

1920s and '30s … International expansion

Led by Robert W. Woodruff, chief executive officer and chairman of the Board, the Company

began a major push to establish bottling operations outside the U.S. Plants were opened in

France, Guatemala, Honduras, Mexico, Belgium, Italy and South Africa. By the time World War

II began, Coca-Cola was being bottled in 44 countries.

1940s … Post-war growth

During the war, 64 bottling plants were set up around the world to supply the troops. This

followed an urgent request for bottling equipment and materials from General Eisenhower's base

in North Africa. Many of these war-time plants were later converted to civilian use, permanently

enlarging the bottling system and accelerating the growth of the Company's worldwide business.

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1950s … Packaging innovations

For the first time, consumsers had choices of Coca-Cola package size and type-the traditional 6.5

ounce Contour Bottle, or larger servings including 10-, 12- and 26-ounce versions. Cans were

also introduced, becoming generally available in 1960.

1960s … New brands introduced

Sprite®, Fanta®, Fresca® and TAB® joined brand Coca-Cola in the 1960s. Mr. Pibb® and

Mello Yello® were added in the 1970s. The 1980s brought diet Coke® and Cherry Coke®,

followed by POWERADE® and Fruitopia® in the 1990s. Today scores of other brands are

offered to meet consumer preferences in local markets around the world.

1970s and '80s … Consolidation to serve customers

As technology led to a global economy, retail customers of The Coca-Cola Company merged

and evolved into international mega-chains. Such customers required a new approach. In

response, many small and medium-size bottlers consolidated to better serve giant international

customers. The Company encouraged and invested in a number of bottler consolidations to

assure that its largest bottling partners would have capacity to lead the system in working with

global retailers.

1990s … New and growing markets

Political and economic changes opened vast markets that were closed or underdeveloped for

decades. After the fall of the Berlin Wall, the Company invested heavily to build plants in

Eastern Europe. As the century closed, more than $1.5 billion was committed to new bottling

facilities in Africa.

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21st Century … Think local, act local

The Coca-Cola bottling system grew up with roots deeply planted in local communities. This

heritage serves the Company well today as consumers seek brands that honor local identity and

the distinctiveness of local markets. As was true a century ago, strong locally based relationships

between Coca-Cola bottlers, customers and communities are the foundation on which the entire

business grows.

 

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THE COCA-COLA BUSINESS IN INDIA:

While The Coca-Cola Company is a global company with some of the world’s most widely

recognized brands, the Coca-Cola business in India, as in each country where we operate, is a

local business. Our beverages are produced locally, employing Indian citizens, our product range

and marketing reflect Indian tastes and lifestyles, and we are deeply involved in the life of the

local communities in which we operate.

Fast Facts

System investment: More than US$1 billion since 1993.

History

After a 16-year absence, Coca-Cola returned to India in 1993. The Company's presence in India

was cemented in November that year in a deal that gave Coca-Cola ownership of the nation's top

soft-drink brands and bottling network.

Investment, Employment and Economic Impact

Coca-Cola India has made significant investments to build and continually improve its business

in India, including new production facilities, wastewater treatment plants, and distribution

systems and marketing equipment. During the past decade, the Coca-Cola system has invested

more than US$1 billion in India. As such Coca-Cola is one of the country’s top international

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Population: 1 billion.

Share of sales: The Company leads the CSD market with a nearly 60 percent share of

sales.

Annual per capita consumption: Nine (eight-ounce servings).

System employment: Approximately 10,000 people.

investors. In 2003, Coca-Cola India pledged to invest a further US$100 million in its operation.

The Coca-Cola business system directly employs approximately 10,000 local people in India. In

addition, several independent studies have documented that, by providing opportunities for local

enterprises, the Coca-Cola business also generates a significant employment “multiplier effect”.

In India, we indirectly create employment for more than 125,000 people in related industries

through our vast procurement, supply and distribution system.

Bottling Operation

The Coca-Cola system in India comprises 27 wholly-owned Company-owned bottling operations

and another 17 franchisee-owned bottling operations. A network of 29 contract-packers also

manufactures a range of products for the Company. Almost all the goods and services required to

produce and market Coca-Cola in India are made locally, sometimes with the help of technology

and skills from the Company. The complexity of the Indian market is reflected in the distribution

fleet.

Products

Leading Indian brands Thums Up, Limca, Maaza, Citra and Gold Spot join the Company's

international family of brands, including Coca-Cola, diet Coke, Sprite and Fanta, plus the

Schweppes product range. Our Kinley water brand was launched in 2000 and, in 2001, our

energy drink Shock and our first powdered concentrate, Sunfill, hit the 0market. Annual per

capita consumption of soft drinks in India is nine 8-ounce servings.

Marketing

While broad direction and themes for our global brands are created at a global level, specific

marketing programmers for our products are determined locally. In early 2003, Coca-Cola India

collected Advertiser of the Year and Campaign of the Year awards for the Thanada Mat lab

Coca-Cola all-media campaign. Innovation has been the hallmark of other marketing campaigns,

with the Company racking up "firsts" in the introduction of canned and PET soft drinks, vending

machines and backpack dispensers.

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Quality

we consider the consistent high quality of our beverages to be one of our business’ primary

assets. In India, as in each country where we produce our beverages, the Coca-Cola system

adheres not only to national laws on food processing and labeling, but also to our own strict

standards for exceptional quality. In everything we do, from the selection of ingredients to the

production of our beverages and their delivery to the marketplace, we use our specialized quality

management system, The Coca-Cola Quality System, to ensure that we are offering consumers

only the highest quality products. We monitor our success through our customer and consumer

feedback and our in-trade monitoring programmers, and this information enables us to

continuously improve.

Coca-Cola and the community

At Coca-Cola, we have a long-standing belief that everyone who touches our business should

benefit. That basic proposition – that our business should bring benefit and refreshment – is

central to the way we operate in communities around the world. Coca-Cola India provides

extensive support for community programmers across the country, with a focus on education,

health and rainwater harvesting, all key priorities of the Indian government, which has

recognized the Company’s efforts with several awards.

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Environment

Coca-Cola India is supporting community-based rainwater harvesting projects in

rural and urban areas to help restore water levels and promote community education

in ways to conserve natural resources. These initiatives have benefited over 10,000

Delhi residents, as well as local community members

Healthcare

Coca-Cola India is partnering with NGOs as well as St. John’s Ambulance Brigade

(Red Cross) to provide free medical facilities and information to poor people who

cannot afford to visit hospital facilities. These efforts are helping tens of thousands

of underprivileged people in seven states in India, as well as several villages near

Coca-Cola bottling plants.

The Company has also supported a range of other national initiatives, such as a

major polio-eradication drive and drought-relief programmed, in addition to support

towards the National Cricket Championship for the Blind, and National Athletics

meetings for the physically challenged.

Enrich the workplace:

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We will treat each other with dignity, fairness and respect. We will foster an inclusive

environment that encourages all employees to develop and perform to their fullest potential,

consistent with a commitment to human rights in our workplace. The Coca-Cola workplace will

be a place where everyone's ideas and contributions are valued, and where responsibility and

accountability are encouraged and rewarded.

Preserve the environment:

Our approach to environmental issues is guided by a simple principle: We will conduct our

business in ways that protect, preserve and enhance the environment The Coca-Cola EKO

System translates this principle into action by establishing a framework for successfully

managing our environmental performance worldwide.

Strengthen the community:

We will contribute our time, expertise and resources to help develop sustainable communities in

partnership with local leaders. We will seek to improve the quality of life through locally-

relevant initiatives wherever we do business.

Coca-Cola in India - Products & Quality:

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Leading Indian brands Thums Up, Limca, Maaza, Citra and Gold Spot join the Company's

international family of brands including Coca-Cola, Diet Coke, Sprite and Fanta, plus the

Schweppes product range.Our Kinley water brand was launched in 2000 In 2001, our energy

drink Shock and our first powdered concentrate, Sunfill, hit the market Annual per capita

consumption of soft drinks in India is nine 8-ounce servings In early 2003, Coca-Cola India

collected Advertiser of the Year and Campaign of the Year awards for the Thanda Matlab Coca-

Cola all-media campaign.

In early 2003, Coca-Cola India collected Advertiser of the Year and Campaign of the Year

awards for the Thanda Matlab Coca-Cola all-media campaign .The Coca-Cola system adheres

not only to national laws on food processing and labeling, but also to our own strict standards for

exceptional quality In everything we do, from the selection of ingredients to the production of

our beverages and their delivery to the marketplace, we use our specialized quality management

system, The Coca-Cola Quality System, to ensure that we are offering consumers only the

highest quality products We monitor our success through our customer and consumer feedback

and our in-trade monitoring programmers, and this information enables us to continuously

improve our already demanding systems.-Cola Company is a global

Coca Cola Close To People:

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The heart and soul of our enterprise has always been our people. Over the past century, Coca-

Cola people have led our success by living and working with a consistent set of ideals. While the

world and our business will continue to change rapidly, respecting these ideals will continue to

be essential to our long-term success ..Nothing is more important to our success than integrity.

This begins with insisting on absolute quality for every one of our products, and acting with a

strong sense of accountability in everything we do.

Coca-Cola people have always known that building and nurturing our relationships with other

people and the world around us is an essential part of our work. No matter how big or complex

our business becomes, we must always demonstrate complete respect for each other. As the

world becomes more interconnected, yet more firmly rooted in local pride, recognition of our

interdependence with our stakeholders becomes even more essential.

A large part of our relationship with the world around us is our relationship with the physical

world. While we have always sought to be sensitive to the environment, we must use our

significant resources and capabilities to provide active leadership on environmental issues,

particularly those relevant to our businesses .As we have expanded over the decades, our

company has benefited from the various cultural insights and perspectives of the societies.

Much of our future success will depend on our ability to develop a worldwide team that is rich in

its diversity of thinking, perspectives, backgrounds and culture. Coca-Cola is the world's most

inclusive brand, and Coca-Cola must also be the world's most inclusive company.

From source water to soft drink bottle:

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Even before the plant is constructed, the site is selected based on the availability of source water

meeting the portability quality standards. At all our carbonated and non-carbonated soft drink

manufacturing locations, the source water is tested for all requirements of potable drinking

water. The analysis is always conducted by independent third party accredited laboratories. The

source water is then properly protected and re-tested periodically to ensure conformance to

portability standards.

The water is then drawn through sealed pipelines into the storage tanks in secured water

treatment areas of the manufacturing plant...

1. The first step in the manufacturing of soft drinks is the disinfection of water using the

globally approved procedure of chlorination. This treatment ensures the destruction of

microorganisms including pathogens and oxidation of heavy metal ions and organic

impurities.

2. The second step is the filtration at the molecular level, which is achieved either by

coagulation/flocculation or reverse osmosis.

3. Contaminants commonly removed by this process include:

- Dirt, clay and any other suspended matter in the water.

- Microbial matter (including bacteria, yeast, moulds, virus, protozoa).

Heavy metals and compounds which may cause an off-taste

When coagulation/flocculation is used, colloidal materials and suspended particles are removed

by settling plus enhanced filtration through multi-media. If needed, alkalinity reduction may also

be achieved by lime softening or ion exchange filters.

4. The third step to stop potential contaminants is water purification using granular activated

carbon filters. The granular activated carbon, with its large and porous surface area,

ensures effective removal of trace levels of organic compounds (including pesticides and

herbicides), colour, off-taste and odour-causing compounds using the principle of

absorption.

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Carbon-dioxide from authorized suppliers meeting international purity standards is procured,

which goes through stringent quality control checks before being used in the beverage process.

The three ingredients of syrup, treated water and carbon-dioxide are blended as per The Coca-

Cola Company's specifications. The glass bottles returned from the market are thoroughly

cleaned and sanitized with specially formulated cleaning agents at high temperature that use

sophisticated state-of-the-art Bottle Washers or Bottle Rinsers (in case of PET). These bottles are

then transported to the filler using a fully automated conveyor system after a thorough visual

inspection. The beverage is then filled into glass containers or virgin food grade PET bottles

using a high-speed automated filling machine. The entire filling operation is fully automated and

untouched by human hands. The bottles are finally capped/crowned, date coded and packed into

crates/cartons to make them available to our consumers. The complete manufacturing process

has a well defined and structured Quality Control and Assurance Programmed.

All the manufacturing facilities employ qualified, experienced and trained professionals for

manufacturing and testing of our products.

Routine tests carried out by bottling operations and external laboratories:

An employee operates a proportioned, where the syrup, carbon-dioxide and water are

blended.

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Analysts examine water samples using a UV spectrophotometer.

All the bottling facilities follow the Good Manufacturing Practices requirements as applicable to

the food industry. All manufacturing equipments fulfill the stringent requirements of GMP and

sanitary design.

The entire quality management system of each plant is documented, managed and continually

improved through a world-wide accepted system of TCCQS (The Coca-Cola Quality

System).The Company also has a strong internal audit system to monitor compliance to

international and local standards. The manufacturing facilities also get audited by accredited

external audit agencies against quality management standards. This internal checks and balances

system works virtually in every aspect of our business and gives us the confidence to reassure

our promise to consumers every day. At The Coca-Cola Company, we are committed to

delivering high quality products to our customers and consumers throughout the globe. Each and

every time.

CHAPTER 2

20

COCA-COLA IN INDIA

Coca Cola in India:

After a 16 years absence, coca cola returned to India on October 26, 1993 with its launch in

Agra. An engagement in March 1993 with the Parle Group gave the company instant ownership

of the nation’s top soft drinks brands, with access to parle’s 53-plant botteling network, and a

base for rapid introduction of the company’s international brands. This network remains India’s

largest soft drink bottling and distribution infrastructure, reaching out too Indian consumers

through a universe of over 8000000 retail outlets spread across the country.

As the leading producer and marketer of soft drinks in India, the company leads the flavoured,

carbonated soft drink market. The Coca-Cola Company’s products in India include the

company’s international brands- Coca cola, sprite and fanta, as well as India’s leading soft drink

brands, Thumps up Limca and Maaza- brands acquired from the Parle Group in 1993.

Brands in India:-

1. Coca-Cola

2. diet Coke®

3. Sprite®

4. Fanta®

5. Schweppes

6. Thums Up®

7. Limca®

8. Maaza®

9. Citra™

10. Gold Spot®

11. Kinley™ water

Bottling Information:

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The Coca-Cola Company received approval from the government in July 1996 to set up a

holding company to invest US$700 million in downstream operating subsidiaries to engage in

the preparation, packaging, sale and distribution of beverages .In July 1997, the holding

company was permitted by the government to operationalize its bottling subsidiaries.

The bottling subsidiary currently owns and operates twenty-six bottling plants and sixty

distribution centers across India. In addition, it uses 20 contract packers to augment its

production capacity and cater to the increasing demand for its wide portfolio of beverages. To

reach India's 300 million soft-drink consumers, the company distributes its products in over

700,000 retail outlets, serviced via trucks, converted three-wheelers, tricycles and pushcarts.

Employment/Economic Impact :

The Coca-Cola system in India directly employs over 7,000 workers. For every direct job in the

system, seven indirect jobs are created in the supply chain. Over the past nine years, The Coca-

Cola Company has invested US$827 million in India, US$805 million of which has been

invested in its bottling subsidiary.

Community Involvement:

The Coca-Cola Company in India supports eight Jagriti (Awakening) Learning Centers (JLC),

managed by India's well-known organizations, such as CRY, Pratham, Prayas and Literacy India.

The program provides education at the primary level to underprivileged children, as well as

computers and training for teachers. Over 1,800 students per year have benefit from the program.

Working with state and district governments; our company provides support to primary health

centers in areas where our bottlers are located.

In 2002, in partnership with The St. John's Ambulance Brigade (Associate of Red Cross), we

conducted health camps for those who live in poverty-stricken urban areas to sensitize the

community on pertinent issues such as HIV/AIDS, communicable diseases, immunization,

22

hygiene and sanitation, and reproductive and child health. Free health check-ups and medicine

were provided, with over 10,000 people benefiting from the campaign.

The company supports a rainwater harvesting project as part of a major government initiative to

combat water scarcity and reduce ground water tables across the country. We are analyzing

options for rainwater harvesting at our major bottling plants. Along with the Resident Welfare

Association of Greater Kailash, our company installed four rainwater harvesters. The Chief

Minister of Delhi unveiled one of the rainwater harvesting units in a dedication to local residents.

Several of our bottling plants provide safe drinking water to local villagers through the

organization of water tankers, bore wells and hand pumps. The company has funded India's first

national polio eradication drive, as well as a national drought relief program.

Sponsorships:

The company sponsors a unique national radio program for women called "The HER Show"

(Health Education and Recreation). The 30-minute weekly program informs and educates

housewives on primary health and education issues.

We sponsored a one-day "Mother & Child Health district Mela" in Ghaziabad. Several hundred

women and children from five villages received free medical check-ups and consultation.

With a large work force complemented by a vast network of indigenous suppliers, the company

not only contributes to the development of the soft drink industry, but to the development of

related industries and the economy as a whole.

Over the past 5 years, coco-cola India has led the Indian Soft drink industry through a series of

innovative industry initiatives. These include up gradation of technical infrastructure and talent,

enhancement of quality standards, improvement in the distribution systems and stimulation of

local entrepreneurs in the marketplace to the benefit of the consumers.

Brands in India:23

COCA-COLA®

Coca-Cola is the most popular and biggest-selling soft drink in history, as

well as the best-known product in the world. Created in Atlanta, Georgia by

Dr. John S. Pemberton, Coca-Cola was first offered as a fountain beverage

by mixing Coca-Cola syrup with carbonated water.

Coca-Cola was registered as a trademark in 1887 and by 1895 Coca-Cola

was being sold in every state and territory in the United States. In 1899, the

company began franchised bottling operations in the United States.

Today, you can find Coca-Cola in virtually every part of the world. The Coca-Cola Company has

nearly 400 beverages in its portfolio.

FANTA®

A favorite in Europe since the 1940s, Fanta was acquired by The Coca-Cola

Company in 1960. Fanta Orange is the core flavor, representing about 70%

of sales, but other citrus and fruit flavors have their own solid fan base.

Consumers around the world, particularly teens, fondly associate Fanta with

happiness and special times with friends and family. This positive imagery

is driven by the brand's fun, playful personality, which goes hand in hand

with the bright color (particularly orange), bold fruit taste, and tingly carbonation.

Fanta sells best in Brazil, Germany, Spain, Japan, Italy and Argentina. Fanta distribution was

increased in the U.S. in 2001 with the return of four flavors: orange, strawberry, pineapple and

grape. Orange, the biggest seller, is now available in most of the country.

KINLEY™

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Introduced in India in August 2000, Kinley is purified bottled water. In a

country where many people are concerned about reliable drinking water,

Kinley delivers a product that is safe and suitable for consumers and their

families. Within ten months of its launch, Kinley had emerged as India's

number two packaged water and is currently the number three Coca-Cola

product in India.

Especially popular among adults who seek a better quality of life and a

healthier lifestyle, Kinley is available in a range of packaging including 500 ml, 1 liter and 2 liter

PET bottles, and 5 liter, 15 liter, 20 liter and 25 liter bulk jars for in-home consumption

LIMCA®

Light and Lemony

This thirst-quenching beverage features a fresh, light lemon-lime taste

and fun-loving attitude. It's a home-grown, national treasure in India,

where it was acquired by The Coca-Cola Company in 1993. The

product's invigorating taste and cloudy look haven't changed, but the

brand has been revitalized with a new marketing campaign.

Limca continues to build a loyal following among young adults who

love the lighthearted way it complements the best moments of their lives. It's also become a hit in

many Persian Gulf countries. Grab a Limca and go.

MAAZA®

"Yaari-DostiTaazaMaaza"

With the real fruit taste kids love, plus added calcium, Maaza's

tagline, "Yaari-DostiTaazaMaaza" means "Friendship moments with

fresh Maaza" in Hindi. Maaza was introduced in India in 1984 as a

noncarbonated mango fruit drink. It was acquired by The Coca-Cola

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Company in 1993 and is currently available in three flavors, mango, pineapple and orange -- plus

added calcium.

THUMS UP®

Strong Cola Taste, Exciting Personality

Thums Up is a leading carbonated soft drink and most trusted brand in

India. Originally introduced in 1977, Thums Up was acquired by The

Coca-Cola Company in 1993.Thums Up is known for its strong, fizzy

taste and its confident, mature and uniquely masculine attitude. This brand clearly seeks to

separate the men from the boys.

Its tag line says it all: "Thums Up, I Want My Thunder."

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TERMS AND TERMINOLOGY:

1.) DOD- DESPATCH OUT DATE- The date at which the product must leave the factory

warehouse and reach retail outlet. If any product is going to attain its DOD in a week’s

time then it must be communicated to the manger of the warehouse & the stock should be

cleared as soon as possible.

2.) Focus Stock- The stock whose DOD is less than 15 days away.

3.) BBD- Best Before Date- The date before which the product is fit for consumption. BBD

stock can’t be sold in market.

4.) Clearance Stock- The stock which is between the Focus & BBD stage.

5.) Quality Distributor Audit- Company’s quality auditor pays regular visits to the

warehouses of the distributor and the retailer to check whether all the quality parameters

are met or not.

6.) RGB- Refill Glass Bottle. These bottle are made up of glass.

7.) PET- These bottles are made of plastic.

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CHAPTER 3

OBJECTIVE OF THE STUDY

To understand the facilities provided by coco cola india to its retailers.

To know about the expectations and requirement of retailers from coco cola india.

To find out whether retailer are fully satisfied with facilities provided by coco cola india.

To know about the deficiencies felt by retailers.

To make recommendations for improvement in retailers’ facilities.

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CHAPTER 4

RESEARCH METHODOLOGY

For the purpose of the study surveys were conducted at the retailers across different parts of

Delhi. The survey sheet (a sample copy is attached) were prepared according to the objectives of

the project and was administered accordingly. The data gathered through this exercise became

the primary data. The survey sheet was accompanied by discussions with retailers which

provided an in-depth view of the problems and challenges faced by them on the quality issues.

Detailed notes were prepared on the basis of these discussions. Thus questionnaires and

discussions were the two main tools/instruments used.

The methodology was used to gather information and data related to the quality problems faced

by the retailers of coca-cola so as to minimize the lead time of the product from factory to the

point of purchase.

SAMPLING DESIGN:

The sample respondent were selected from retailers and other potential customers. Sample

respondents were 100 in number and they were from the different areas of Delhi. The study

consists Multi stage sampling and purposive random sampling with primary sampling unit and

potential customers who can solve the problem with good feedback for data collection.

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RESEARCH CONSTRAINTS:

The data collected is totally dependent on respondents’ view, which could be biased in

nature.

Sometimes respondents do not give a response or give partial response. The reason may

be lack of knowledge or unwillingness to answer.

There is limited time available each day and lot of tasks have to completed in a day like

preparing reports, conducting surveys, spend time at the office to gain knowledge.

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CHAPTER 5

ANALYSIS AND INTERPRETATION

Q1 ) Are you satisfied with the facilities provided by Coco Cola India ? 

Satisfied or Dissatisfied

OPTION

Responses

N Percentage

Satisfied 95 95%

Dissatisfied 5 5%

Total 100 100%

95%

5%

Responses

Inference

From the above pie chart it is clear that 95% retailers are satisfied and 5% retailers are not

satisfied from the facilities provided by coco cola India.

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Q2). What are your expectations and/or requirements from Coco Cola India ? 

Advertisement = 1 Faster delivery = 2 More dist. channels = 3

Faster pick up = 4 Bigger fridges = 5

OPTION Responses

N PercentageResponses

Advertisement 25 25%

Faster delivery 20 20%

More distribution channels 23 23%

Faster pick up of old and expired

bottles

18 18%

Bigger fridges 14 14%

Total 100 100.0%

25.00%

20.00%

23.00%

18.00%

14.00%

Responses

Advertisementfaste deliverymore dist. Chanelsfaster pick upsbigger fridges

Inference

From above table we have concluded that 25.6% of the respondent want more advertisement

about the product and 23.10% want more distribution channels.20.5% respondent want faster

delivery and 17.90% respondents want faster pick up of used/expired bottles. 12.8% respondents

want bigger fridges which is the least percentage.

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Q3) Do you like the brand Coco Cola and why ?

Factors Strongly Like Like Strongly Dislike

Global brand name 11 23 4

Unique tase 11 20 7

Pricing stratergy 16 12 8

packing 8 21 9

Ease of business 13 19 6

Eco Friendliness 12 17 9

Inference

From above table we conclude that the majority of retailers like coco cola as a brand for various

factors.

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Q4) what are the deficiencies felt by you from coco cola india?

Quality = 1 Late Delivery = 2 Packaging = 3 Late pick up = 4

Eco friendly = 5

OPTION Responses

N Percent

Quality 15 15%

Late delivery 10 10%

Packaging 20 20%

Late pick up 25 25%

Eco friendly 30 30%

Total 100 100.0%

Inference

From above Table we conclude that 25% of the respondents are not satisfied with pick up of

used bottles. 20% are not satisfied with packaging. 30% are not satisfied with eco friendly. 15%

are not satisfied with the overall quality. And 10% that is the least percentage of respondents are

not satisfied with time taken to delivery the product to them

Q5 What facilities do you except in addition with the existing ones ? 

34

15%

10%

20%25%

30%

Responses

Qualitylate deliverypackaginglate pick upEco Friendly

Improve delivery schedule = 1 Perform demand survey = 2

Feedback facility = 3 Increase in distribution areas = 4

Advertise more = 5

OPTION Responses

N PercentageResponses

Improve delivery time 13 13%

Perform demand survey 20 20%

Feed back facility 16 16%

Increase didtribution channels 33 33%

Advertise more 18 18%

Total 100 100.0%

13.00%

20.00%

16.00%

33.00%

18.00%

Responses

improve del timeP.D.Sfeedback facilityincrease dist. Chanlsadvertise more

Inference

It is clear from the above data that retailer want more distribution channels and also feedback

from them amd also want the company to perform demand survey at regular intervals.

CHAPTER 6

35

FINDINGS

With the help of questionnaires it was found that overall the retailer were satisfied with the

facilities provided by coco cola India but with some recommendations such as

Proper feed back

Less delay in delivery

Complete market survey

Provide better add on facilities like fridges, storage containers etc.

TOTAL PRODUCT MANAGEMENT AT DIFFERENT LEVEL

Production:-

Management should be efficient enough in order to minimize the wastage and to increase

and optimize the productivity.

Proper training should be given to the worker.

Proper material holding from the raw material to the finished goods.

Production is done in such a way that the product is made should have proper label, date

of manufacturing and it should be hygiene and the packaging should be proper.

Distribution:-

Note arrival time of truck and departure time from plant

Check conformity of brand/pack against indent

Note date code & segregate date wise and tag

Select cool – ventilated area of low temperature

Move older lot for first out dispatch

Improve storage condition – go down/layout

CHAPTER 7

36

CONCLUSION

In the last few pages, one could clearly see how satisfied retailers are with the

management at coco cola India.

Thus it is of utmost importance for the company to maintain the decorum and see to the

recommandations given by these retailers and act accordingly, As they are the torch

bearers of the company

CHAPTER 8

RECOMMENDATIONS

37

(1) After the completion of two months on the project the above findings were presented

to the officials of Coca-Cola along with various recommendations based on the

findings of the project. The recommendations were based on a case to case basis of

various retailers and follow up action was also taken on various occasions

.

(2) it was concluded from the research that some retailers were not happy about the

distribution channels or the lack of it and also the lack of demand survey. Some

other recommendations were:

o Proper feed back

o Less delay in delivery

o Complete market survey

o Provide better add on facilities like fridges, storage containers etc

(3) The above report generated by us was presented to the higher authorities of coke to

lay claims for the certification, the decision on which was pending while we finished

the project.

CHAPTER 9

BIBLIOGRAPHY

38

BOOKS: -

Organizational behavior :- L. M. Prasad

Human Resource Management:- C. B. Gupta

Personal Management:- C. B. Mamoria

Personal Management:-S. V. Gankal

World Wide Web:-

www.cocacola.com

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