5 ingredients for achieving total customer satisfaction

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5 Ingredients for Achieving Total Customer Satisfaction

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Page 1: 5 Ingredients for Achieving Total Customer Satisfaction

5 Ingredients for Achieving Total Customer Satisfaction

Page 2: 5 Ingredients for Achieving Total Customer Satisfaction

Customer Satisfaction In Automated World

“I truly believe that even in this automated world that we are moving into, service quality and high standards in customer interaction will be success defining factors.”- Pere Hospital, CTO – Cloudways

Page 3: 5 Ingredients for Achieving Total Customer Satisfaction

Customer SatisfactionO Accept a Fact:

O “You can’t make everyone happy all the time.”

O But this does not mean you should leave them unattended.

O Focus on your customers and assess how you can really help them. and

O Keep a close eye on what they think about your offering, it will help you jumpstart your journey on the road to success.

Page 4: 5 Ingredients for Achieving Total Customer Satisfaction

Customer Satisfaction at Cloudways

At Cloudways, we are progressing on the road to achieving utmost customer satisfaction. We had roadblocks in the beginning due to our lack of experience, but we listened to our customers — and kept on improving what we do and how we do it! Now we have a Customer Satisfaction rate of 94% and this is how we were able to achieve this rate.

Page 5: 5 Ingredients for Achieving Total Customer Satisfaction

MeasureO To know what is going on with your product,

start measuring EVERYTHING!O Metrics are the mission control center of

your startup.How Cloudways does it?We ask one simple question with every solved ticket:“How well did the technical support representatives at Cloudways solve this ticket?”

Page 6: 5 Ingredients for Achieving Total Customer Satisfaction

AnswerO Check customers’ feedback EVERY DAY.O Positive Reviews are good for showing off; it is

the Negative ones that you have to nurture.O Answer ALL AND EVERY negative review. I

repeat EVERY. O Be happy that they have actually bothered to

give you a feedback. GET BACK TO THEM!O There is no better way to understand what is

going on with the progress of your “child” and which “extra classes” are required.

Page 7: 5 Ingredients for Achieving Total Customer Satisfaction

Incrementally ImproveO Do not rush into improving everything.O It is very important that your customers

know that you LISTEN to them.O Set Realistic Goals to achieve.O When you achieve your goals, LET YOUR

CUSTOMERS KNOW.O When you solve their issues, LET YOUR

CUSTOMERS KNOWO They will—I promise—appreciate it!

Page 8: 5 Ingredients for Achieving Total Customer Satisfaction

Set ExpectationsO Set Realistic ExpectationsO You should know What and When things

were expected to happen.O It reduces support load as customers will

not always be asking about when something will be completed

O It is critical that you meet the expectations you set. O Better still, leave some margin, so you

can easily improve on them!

Page 9: 5 Ingredients for Achieving Total Customer Satisfaction

Build A CultureO Build a culture where (from top to

bottom and from left to right) customer satisfaction is a cornerstone of “who you are” and “how you do things”

O This is again something you need to nurture on daily basis.

O Don’t rush on crafting a culture, just engrave it in your business DNA!

Page 10: 5 Ingredients for Achieving Total Customer Satisfaction

Hopefully these tips would help you gain more customers, and hopefully, no competitors!

Good Luck!