Laurence HartLead Analyst

Word of Pie

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Trends versus Predictions

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1) From Mobile First to Always Responsive

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2) Web is Just Part of the Experience

3) Social Media with a Purpose

• From Destination to Feeder

• More Control

• More Data

• Different Strategies per Channel

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4) Analytics Creating Actions

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This Should Be Your Weekend

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Not Dealing With This

5) Cloud is a Viable Option

• Beyond Hosting

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If it Quacks Like a Cloud…

5) Cloud is a Viable Option

• Beyond Hosting

• Do research

› Multiple references?

› Exit plan?

• Trust but verify

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6) Improving Interfaces

• Streamlined user experience

• Features that are usable

• Usability is a key differentiator

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The Trends

1. From Mobile First to Always Responsive

2. Web is Just Part of the Experience

3. Social Media with a Purpose

4. Analytics Creating Actions

5. Cloud is a Viable Option

6. Improving Interfaces

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Laurence Hart

Lead Analyst, Word of Pie

@piewords

Thank You