affiliate management top trends

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Affiliate Management Top Trends Presented by: Brook Schaaf, CEO Schaaf-PartnerCentric

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This presentation was shared at the PubCon Austin event in 2013 by Schaaf-PartnerCentric CEO Brook Schaaf.

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Page 1: Affiliate Management Top Trends

Affiliate Management Top Trends

Presented by:Brook Schaaf, CEO

Schaaf-PartnerCentric

Page 2: Affiliate Management Top Trends

Top Trends• Attribution Adoption

• New Marketing Methods– Pay-Per-Call– Mobile

• Enterprising New Players

Page 3: Affiliate Management Top Trends

Attribution Adoption

R.I.P.

Last-ClickAttribution

Page 4: Affiliate Management Top Trends

Attribution Adoption

• Container pixel• Add/remove pixels• See click-stream

and referral data• De-duplicate sales

from multiple networks or internal channels

Page 5: Affiliate Management Top Trends

Attribution Adoption

• Tag system• State/region,

marketing method • Can alter payout

based on tags• Details:http://

www.shareasale.com/tutorialplayer.cfm?video=tagsrules

Page 6: Affiliate Management Top Trends

Attribution Adoption

• Universal ContainerTags (UCT)

• One tag to rule them all

• Tracking and de-duping of partner

payments

Page 7: Affiliate Management Top Trends

Attribution Adoption

Source: Impact Radius

Page 8: Affiliate Management Top Trends

Content Sites Takes a Hit

Page 9: Affiliate Management Top Trends

Leveraging Video for Rankings

Page 10: Affiliate Management Top Trends

Pay-Per-Call

• Online click-based campaigns typically convert at between 1-3%.

• Phone calls convert between 30-50% of the time.

Page 11: Affiliate Management Top Trends

Pay-Per-Call Case Study

• Lexington Law saw month-over-month sales growth of 53%

• Total sales grew by630%

• More than 1,200 publishers joined and are active

Page 12: Affiliate Management Top Trends

Mobile on the Rise

• More than 50% of US mobile users were on smartphones as of February 2012 (Nielsen)

• 57% of users would not recommend a business with a bad mobile site (Compuware)

Page 13: Affiliate Management Top Trends

Mobile

Page 14: Affiliate Management Top Trends

Enterprising New Players

• Stipple.com – image tagging

Page 15: Affiliate Management Top Trends

Enterprising New Players

• Social Growth Technologies – allowsadvertisers to reach highly targetedaudience

Page 16: Affiliate Management Top Trends

Enterprising New Players

• Flit.com – social shopping sharing

Page 17: Affiliate Management Top Trends

Enterprising New Players

• MyThings – conversion and retargeting

Page 18: Affiliate Management Top Trends

Enterprising New Players

• Revtrax – drive and measure in-storesales through any online channel

Page 19: Affiliate Management Top Trends

Enterprising New Players

• edo Interactive – card-linked offers

Page 20: Affiliate Management Top Trends

Enterprising New Players

• GoldenFeeds – quality data feeds with daily updates to content

Page 21: Affiliate Management Top Trends

Enterprising New Players

• CoffeeTable – catalog shopping app

Page 22: Affiliate Management Top Trends

Enterprising New Players : Social

Page 23: Affiliate Management Top Trends

New Players : Virtual Currency

Page 24: Affiliate Management Top Trends

New Players : Mobile

Page 25: Affiliate Management Top Trends

New Players : Subnetwork Pubs

Page 26: Affiliate Management Top Trends

New Players : Browser Add-Onand Toolbar Affiliates

Page 27: Affiliate Management Top Trends

New Players : Redirect Publishers

Page 28: Affiliate Management Top Trends

Thank You

• Contact me with questions/comments:

Brook Schaafbrook @ schaafpc.com