top ten tips for building a strong casino entertainment program
DESCRIPTION
This presentation was delivered to the 2012 National Indian Gaming Tradeshow in San Diego, California. Originally presented by TicketBiscuit CMO Eric Housh and Houston Productions President Kell Houston, this simple slide deck offers good advice for casino entertainment programmers. From technology to booking and talent selection, this presentation hits it all. For more information please visit www.ticketbiscuit.com or www.houstonproductions.net.TRANSCRIPT
Tips for building a Strong Casino Entertainment Program
Tip #1
Tip #2
Social Media Tools
Facebook Facts: 1 BIILLION + Registered users 500 MILLION+ Log On Daily It’s FREE to set up and use.
Twitter Facts: 300 MILLION + Registered users 1.8 million tweets per HOUR It’s FREE to set up and use.
Facebook Best Practices
Post helpful info, contests, and event info to nurture the conversation
and grow your fans.
Facebook Best Practices
Sell Tickets DIRECTLY from your
Facebook page!
Twitter Best Practices
Always include Links
Tweet Consistently around your
events
Event Listing and Concert Services:
Tip #3
Tip #4
Tip #5
Convenience: Multiple Ways to Buy
• Call Center
• Website
• Mobile Phone
• Walk Up
• Social Media
Make sure that when a customer is ready to buy a ticket, you have a system in place
to sell it!
The Future: Mobile Ticketing
0
10
20
30
40
50
60
70
80
% Tickets Sold Via Cell
Tip #6
Tip #7
Tip #8
Fee Facts and Myths
• Myth: People hate ticket fees.
• Fact: They hate excessive ticket fees.
• Myth: My ticketing system doesn’t cost me anything.
• Fact: A fee paid by your customer is the same as a cost, if that fee doesn’t go to you.
• Myth: Customers like to see fees broken out.
• Fact: The “All-in Price” concept is gaining in popularity, and can generate good will – and more advance sales.
“All-In Price”
What is it? A single set of ticket prices – customers pay the same whether they buy online, over the phone, or in person.
Why does it work?
• Convenience, Free
• Buzz factor
• More advance sales
Tip #9
Tip #10
Data
• Name
• Address
• Phone
Every customer you reach whose
data you capture=
One less new customer you
must reach in the future
Top Ten Tips:
1. Understand Your Demographic, Choose Entertainment Accordingly
2. Use the WHOLE Internet to Market Your Events.
3. Involve your Players Club, Target the Top 20%
4. Look at the Big Picture: Slow Times and Busy Times
5. Make it EASY for your customers to BUY tickets.
6. Look at your History, Start Small
7. Look “Outside the Box.”
8. Keep Advance Purchase fees Low.
9. Educate Yourself. Stay on Top of Technology.
10. Get the Data. Keep the Data. Use the Data.