In This Presentation We explore the top trends of SEO that are need to follow in this Year.

TOP SEO TRENDS TO WATCH OUT

INTRODUCTION

As an evolving industry, there are a lot of “ifs” that may transpire in the world of SEO every time and then. Today, the field of SEO has gone through a lot of ups and downs which greatly changed the way websites achieve higher ranking in SERPs nowadays. Here are the other statistics about SEO that you should know this 2017.

Content Marketing

Many Content marketers produce many contents like articles, blogs, web 2.0 and guide to make their content more credible to read. Many expert marketers use amount of words but instead of using amount of words per word value will be effective. So to get value of your content from Google use standard content with short and actual matter for user or customer.

Keep Your Audience Engaged

The engagement metrics is directly proportional to search rankings. Google says that the user will spend more time on your website only if he/she finds it useful. Hence, it will push up the sites with strong engagement rate in search engine page results.(SERPs)

Increase in Mobile Search

Presently, more users are active on mobile than on desktop. The mobile search rate has grown rapidly and there is no chance of the rate dropping down in future. Many organisations are considering the mobile, not desktop as the default user experience. Mobile optimisation has been termed as crucial and is an extremely important SEO strategy. This will be a mandatory factor in 2017

On-page Factors

There are certain On-page SEO techniques to be kept in mind:

•Primary keywords are to be used in the title tag•Content Optimization•Targeted keywords are to be used under both meta-tags and meta-description•Use of user-friendly URLs•Keywords are to be used in the Alt Text too•Outbound links to popular links or brands

Schema Up gradation

One of the latest evolutions in SEO is called schema markup. Adding Schema markup to your HTML improves the way your page displays in SERPs. Structured data can be used to mark up all kinds of items from products to events to recipes.

Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. If you’ve ever used rich snippets, you’ll understand exactly what schema markup is all about.

One should always be mindful of SEO but it should be weighed with other content goals and the ability to attract the relevant visitors from multiple sources. Know how to do SEO effectively in 2017 just by following the mentioned steps.

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