7 seo trends to watch out for in 2017
TRANSCRIPT
It is true that the SEO world is changing pretty fast.
During the last few years, Google algorithm updates have totally changed the web marketing field. Many businesses vanished as a result of the Panda, Penguin, and other algorithm updates.
Proactive SEO’s were successful this year too and can be successful in 2017 again only if they make smart decisions according to the upcoming SEO trends in 2017.
7 SEO Trends to Watch in 2017 are
▪ Optimize User Intention▪ More Rich Snippets in SERP’s▪ Cross Channel Marketing▪ Accelerated Mobile Pages (AMP) or Mobile Marketi
ng▪ Get Ready for Voice Search Algorithms▪ HTTPS Eating up Referral Data▪ Artificial Intelligence
Optimize User Intention The significance of keywords is never going to finish or die because users search for queries and phrases in search engines. Brands will have to make strategies to focus on intent rather than just keywords. It means you need to work for the content or queries your buyer persona is searching. Once you complete your research regarding search queries, educate your customer. Keep a sharp eye on analytics and see the impact.
More Rich Snippets in SERP’s
Google shows results along with searches for movies, videos, and reviews. The search result is generated by the schema markup or structured data markup. According to a research study, the number of search results showing rich snippets has already doubled in the last two years, and this trend will multiply in the upcoming years.
Cross Channel Marketing
Cross-channel marketing is an extension of multi-channel marketing. Its actual purpose is to create prominent brand presence between different devices and platforms so that user makes a purchase. Studies suggest that cross-channel marketing is still in its infancy stage, but its trend will continue to rise in 2017.
Accelerated Mobile Pages (AMP) or Mobile Marketing
Google also announced that it would be focusing on indexing websites designed with the mobile first approach. This announcement increases the importance to emphasize on optimizing websites for mobile devices. Mobile optimization is expected to become mandatory for SEO in 2017.
Get Ready for Voice Search Algorithms
Voice search will undergo drastic changes in 2017 with better voice recognition and understanding. It includes understating of localized based content, personalized information, spoken queries and previous searches. Marketers will have to think beyond text-based queries in 2017, which might be one of the biggest change in the search industry.
HTTPS Eating up Referral Data
Since then many companies just ran to shift from HTTP to HTTPS. However, the problem is that HTTPS has been eating up a lot of referral data. Moreover, you need to restore referral data to your HTTP website coming from HTTPS websites. Also, you will need to make sure that your HTTPS website passes referral data to HTTP sites. All this increases the risk of losing out on ranking, going into 2017.
Artificial Intelligence
Google has been working for a long time on artificial intelligence to improve search results. In 2017, artificial intelligence is expected to bring a major change in the algorithm. Its impact will push marketers to rethink their optimization strategies like heading tags and alt texts. They will also have to shift their focus towards intent.
Danny Dover
Marketers will need to start working on greater, more valuable pieces of content that are optimized for how humans (and subsequently computers) interpret, comprehend and learn from and share information online.”
Eric Enge
“An increasing amount of SEO attention will go into Apps, App Deep Linking, and App Store Optimization (and it should!).”
Eric Hebert
“Top 3 SEO trends? I would say the best advice I can give is 1. Stop worrying about SEO trends; 2. Worry about putting together real marketing campaigns that are going to get people talking about your product and service; and 3. Pay attention to how people use your website, what they are looking for
Jason Quey
“1. AI will slowly change the landscape. 2. The slow pull away from the long-form content. 3. Computer generated articles will begin to rank.”
Only SEO’s who work from the user’s perspective and make strategies according to the latest algorithm will survive in 2017
Black Hat SEO is near to its death.
Thank You