top 5 elements for good storytelling in content marketing
TRANSCRIPT
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October, 2016
http://www.camasmedia.com/
By Camas Media
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• Story telling is one of the essential elements in content marketing which stimulates the imagination and builds a sense of community between tellers and listeners.
• Your storytelling has to be emphatic, original and consistent without sacrificing the brand integrity.
• Good stories always stood the test of time and continue being told generations over while the bad ones just got lost in the realm.
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HIT A NERVE BE CREATIVE AND AUTHENTIC
SHOW NOT TELL USE EMPATHY MAKE IT ACCESSIBLE
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Stories should engage and connect
at a deeper, emotional level.
They should be genuine, fascinating,
inspirational, and must have the heartfelt
ingredient in it.
The audience should feel like they matter
to the brand on a personal level.
1.
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2.
Think out of the box.
Focus on the brand’s USP and create the content around that.
Your product’s USP should be hero of the story.
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• Audience should visualize the message of the story.
• Your story must capture the attention and engage for a longer time.
• The elements should be weaved into the story so that the audience can experience.
3.
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• Empathy will get you there if generated in the right dose and the right way.
• Storytellers need to make sure that their content is relatable with the target consumer.
• The best way to make your audience feel connected is by putting their interest at the core of the story.
4.
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5.
Good stories are simply told, easily understood.
The language and value of the story must be easily identifiable and globally understood.
Avoid marketing jargons and gimmicks in your stories.
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Do you have any more thoughts on making brand storytelling better
Let us know your stories and how you are telling them.
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In one sentence
Camas Media is an online perception management company that creates content driven digital experiences for a new type of consumer. To know more about us connect with us on
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