5 key elements in visual storytelling for medical tourism companies - placid solutions
DESCRIPTION
Placid Solutions - Online Marketing Services presents you the 5 Key Elements when telling a Visual Story. Visual Storytelling is a powerful tool when it comes to Medical Tourism Industry.TRANSCRIPT
For Medical Tourism
Companies
THE POWER OF VISUAL STORY TELLING
WHEN TELLING A VISUAL STORY5 KEY ELEMENTS
REALISM
SENSATION
CHARACTER
CONTEXT
EMOTION
REALISM
REALISMShow REAL actions, show real PEOPLE
• Use visuals that reflect your audience’s
desired life.
REALISM
• Let them see something they want to achieve, something representative for them and their lives
in REAL images.
REALISM
• Through these images, your AUDIENCE
will picture their idealized daily life.
REALISM
• Then, a connection with your brand will
be created.
REALISM
REALISM EXAMPLES
For Fertility Treatment
REALISM EXAMPLES
A couple with a positive pregnancy test
REALISM EXAMPLES
A couple hugging their new born child
REALISM EXAMPLES
A dad and his daughter in their bed having fun
REALISM EXAMPLES
A Family taking a selfie in the park
REALISMCreate a connection with your audience making use of:
• Real people (or people who seem real)
• Real actions (moments in life)
• Visuals related to the medical treatment.
SENSATION
SENSATIONAwake all sensations at once
SENSATION
Sensation talks about using visuals with:
• Brightness
• Luminosity
• Positivity
• COLOR
• Contrast
• Naturalness
SENSATION
Then your visuals will send a
Powerful Message
to your Audience
SENSATION EXAMPLES
For Fertility
Treatment
SENSATION EXAMPLES
A COLORFUL photo of a child with her mom in the park
SENSATION EXAMPLES
A bright & natural photo with a dad and his baby
SENSATION EXAMPLES
A CONTRASTING & natural photo of father and son learning to swim
SENSATION• To provoke SENSATIONS include powerful visuals that
make your audience feel one moment in time.
• Pictures that catch their attention with a single view
CHARACTER
CHARACTERShow powerful role models,
show people a story they want to be in
CHARACTER• Create a character your audience
can feel related to.
CHARACTER• Identify & Use the role models your
audience wants to become.
CHARACTER• Make use of real people with real lives in
common modern life situations.
or
CHARACTER• Use popular stereotypes already created:
The Great Mom
& Strong business women
The Hard Worker,
& Emotional Dad
And so on…
CHARACTER EXAMPLES
For Fertility Treatment
CHARACTER EXAMPLES
A photo of a mom (pregnant woman) working
CHARACTER EXAMPLES
A mom playing with her daughter in the park
CHARACTER EXAMPLES
A dad who fell asleep with his son
CHARACTER EXAMPLES
Photo of an expecting mother sleeping comfortable in her couch
CHARACTER• Use visuals with a character (role model),
people can make a connection with.
CONTEXT
CONTEXTShow life, show moments in time
CONTEXT• Make your audience see that their life
exists where and when they are
CONTEXT• Show diversity, different time & places
linked to each other
CONTEXT• Use visuals with stories easy to understand
and recognize in your audience’s
daily life
CONTEXT EXAMPLES
For Fertility Treatment
CONTEXT EXAMPLES
Dad & son playing in the pool
CONTEXT EXAMPLES
Dad & daughter taking a look to a flower in their house’s backyard
CONTEXT EXAMPLES
A happy gay couple expecting their first child
CONTEXT EXAMPLES
A mom with her daughter, playing in the park; they fell down, but are laughing
CONTEXT• Use visuals that represent this new era,
with modern people in a changing world.
EMOTION
EMOTIONCreate an emotional connection
Help people decide
EMOTION• Emotion must be shown in all previous steps
• Emotion must be shown in all previous steps
• But why is it so important?
EMOTION
• It’s all about the Amygdala
EMOTION
• One of our Amygdala’s primary roles is to process emotions
and emotional reactions
EMOTION
• But also…
EMOTION
• Processing memory & interfere in the
decision-making
EMOTION
• So… Once our amygdala is activated,
our emotional side is awaken
EMOTION
• And we are capable of deciding
EMOTION
• And we are capable of deciding,
• It’s all based on our emotions
EMOTION
• To generate emotions… Use Visuals that:
EMOTION
• Embrace life
• Be positive yet real
• Awake tenderness, affection, love, with a single image
EMOTION
EMOTION EXAMPLES
For Fertility Treatment
EMOTION EXAMPLES
A child kissing his mom’s belly
EMOTION EXAMPLES
A father kissing his baby
EMOTION EXAMPLES
A gay couple with their daughter on the beach
EMOTION EXAMPLES
A family on a weekend picnic
AND SO ON...…
• Daily life (real) moments, that are familiar
to your audience, will make people feel
empathy and connect with your brand.
EMOTION
EMOTION
Help people decide
With you will
CONTACT USPhone : +1.303.500.3821
Email: [email protected]
www.PlacidSolutions.com
Online Marketing Services