top 15 guerilla marketing campaigns by wayne chen
DESCRIPTION
A quick introduction into guerrilla marketing for marketers. Showcases top 15 guerrilla marketing campaigns by agencies. Pocketsquaremedia.coTRANSCRIPT
Guerilla Marketing Tips By: Wayne Chen
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ Must deliver on follow-‐up ¡ Cooperate versus compete ¡ “You” versus “Me” mentality ¡ Bi-‐directional dialogues
instead of monologues ¡ Developer relationships over
sales ¡ Individually focused versus
generalized groups ¡ Planting the seed
§ Nourish through marketing activities
§ Harvest to reap the profits § Long and patience process
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ Seeks profits from their current customers
¡ Worships customer follow-‐up
¡ Experts at getting their customers to expand the scope of their purchases § New customer acquisition is
6X vs selling to an existing customer
§ Reduces costs while strengthening customer relationship
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ Customer Bombardment § Junk, Email and Catalogues
§ Sound, Ads, and etc ¡ Familiarity
§ Will check it out § Inclined to buy from a trusted company
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ Thinks of additional products and services that can establish new sources of profits
¡ Constantly on the alert for strategic alliances-‐-‐fusing marketing efforts with others in order to market aggressively while reducing costs
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
Contact information ¡ Wayne Chen ¡ [email protected] ¡ www.PocketSquareMedia.co
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!