Top 10 Facebook Tips for Politicians

on Boosting Your Digital Presence

SLIDE 1 #1 – Create a Public Figure PageA public figure page is different than a personal Facebook page.Go to Facebook.com/pages/create.php to set this up.

SLIDE 1 #1 – Create a Public Figure PageA public figure page allows Facebook

users to follow your updates. This is a personal Facebook page.

This is a public figure page.

SLIDE 1#2 - Upload a high quality cover banner

that appropriately represents you and your district.

SLIDE 1#3 - Post One Update DailyYour constituents want to know what

you’re up to. Tell them.

SLIDE 1#4 – Attach a Photo with Each Facebook Post

Facebook users love photos, and Facebook’s edge rank algorithm puts posts with photos in more of your followers’news feeds than posts without a photo attached.

SLIDE 1#5 – Make Your Daily Post at the Appropriate Time

Social media outlets have specific times when traffic is highest and audiences are most engaged. Tools exist that can help you identify optimal posting times for your audience.

Here’s a screenshot from PoliticIt Campaign - softwareThat helps politiciansidentify optimal times for social media posting.

SLIDE 1#6 – Respond to Comments on Your Wall

Facebook is not simply a megaphone made for broadcasting messages. It’s important to listen to your constituency and respond to their comments.

This screenshot of Utah State Senator who responded to a post on his wall. This practice takes time, but it shows that you listen.

SLIDE 1#7 – Share Video Updates When Possible

A picture is worth a thousand words. A video is worth more. Videos are also a great way to allow a politician’s constituents get to know her or him.

Here’s a screenshot from Utah Congressman Jim Matheson who recently shared this video on his feed

SLIDE 1#8 – Design and Share Infographics

Infographics can tell compelling stories, and Facebook users are likely to share and interact with infographics.

SLIDE 1#9 – Occasionally Stray from Political Rhetoric

Voters like to know that politicians are human. It’s helpful to show you have interests, hobbies, and a life outside of politics.

Here’s a screenshot from Senator Marco Rubio’s Facebook wall where he shared a video about his knowledge on hip-hop music.

SLIDE 1#10 – Include a Link to External Content in Your Post

Similar to posts with images, posts with links are favored by Facebook’s Edge Rank algorithm.

Here’s an example of a link shared on a Facebook page. This post was made by Congressman Keith Ellison of Minnesota.

PoliticIt is a non-partisan political software and data company. We

build tools that help people, organizations, and companies be successful in the online world.