top facebook tips webinar

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http://fun-factory-store.net

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http://fun-factory-store.net

Why Facebook?

http://fun-factory-store.net

955 million users

The average U.S. user spent 7:46 hours on Facebook in August 2011

That’s a full 15.5 minutes the average American spends on Facebook every single day …

Average age of a Facebook user rose from 33 in 2008 to 38 in 2010

Users have 229 friends each

Sources: Facebook, Mashable, Pewhttp://fun-factory-store.net

And now …

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Topical content gets traction

“Fill in the _______.”

Photo caption contests

Open questions

Tips, tools, hacks, shortcuts

Quotes, aphorisms, timeless wisdom (Mark Twain, Oscar Wilde, etc.)

http://fun-factory-store.net

Sweepstakes

Coupons

Photo, essay, and video contests

Pick your favorites / e.g. This vs. That

Quizzes

Trivia

Group deals

Wildfire app—great tool

http://fun-factory-store.net

“This morning my yoghurt told me to find it on Facebook. It didn’t tell me why, it just told me to find it. Why on Earth would I want to find a yoghurt on Facebook? It’s a yoghurt!”

– Andrew Blakeley on about how bad most social calls to action are.

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Facebook page ≠ pulpit

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Facebook ≠ magic button

Those who spend 6+ hours per week are almost 2x as likely to see leads generated as those who spend 5 hours or less

Don’t just give the keys to the intern

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Automation is good … except when it isn’t

Facebook places low-priority on auto-published content

Users respond more to real engagement, not pre-programmed broadcasts

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Use the Insights tab!

There are 4 metrics to gauge audience size + engagement: Total Likes

Friends of Fans

Talking About This

Total Reach

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DO IT!

Be engaging

Be … SOCIAL!

Incentivize

Advertise

Measure

Commit

http://fun-factory-store.net