top facebook tips webinar
TRANSCRIPT
955 million users
The average U.S. user spent 7:46 hours on Facebook in August 2011
That’s a full 15.5 minutes the average American spends on Facebook every single day …
Average age of a Facebook user rose from 33 in 2008 to 38 in 2010
Users have 229 friends each
Sources: Facebook, Mashable, Pewhttp://fun-factory-store.net
Topical content gets traction
“Fill in the _______.”
Photo caption contests
Open questions
Tips, tools, hacks, shortcuts
Quotes, aphorisms, timeless wisdom (Mark Twain, Oscar Wilde, etc.)
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Sweepstakes
Coupons
Photo, essay, and video contests
Pick your favorites / e.g. This vs. That
Quizzes
Trivia
Group deals
Wildfire app—great tool
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“This morning my yoghurt told me to find it on Facebook. It didn’t tell me why, it just told me to find it. Why on Earth would I want to find a yoghurt on Facebook? It’s a yoghurt!”
– Andrew Blakeley on about how bad most social calls to action are.
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Facebook ≠ magic button
Those who spend 6+ hours per week are almost 2x as likely to see leads generated as those who spend 5 hours or less
Don’t just give the keys to the intern
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Automation is good … except when it isn’t
Facebook places low-priority on auto-published content
Users respond more to real engagement, not pre-programmed broadcasts
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Use the Insights tab!
There are 4 metrics to gauge audience size + engagement: Total Likes
Friends of Fans
Talking About This
Total Reach
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