To view the HighCo video presentation, tag the flashcode!

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The Morekonomikal family is George, his wife Catherine, his daughter Emma and his son Elliott. They use HighCo solutions and benefit from significantly higher purchasing power...

George is one of those people who is constantly on his smartphone. Thanks to his Pixiwallet application, he downloads discount coupons that he will use the next time he goes to the supermarket. Pragmatic… and always on the cutting edge of technology, that George!

Emma, like every single teenager, sends 90 text messages a week. She cannot live without her mobile phone. And, when the text messages allow her to win gifts, it’s even better! Well, sometimes she needs her father and little brother to help her answer the questions about football!

Before going shopping, Catherine always checks pixibox.fr for all the discount coupons available on the products she has chosen. She prints what she wants! Easy, environmentally-friendly and economical... She would be crazy not to do it.

Elliott – who is learning to read at school – loves looking at his mum’s magazines. And, because he likes cutting things out, he practises with discount coupons! It’s perfect: Catherine just has to put them in her wallet, and, thanks to Elliott, the entire Morekonomikal family benefits!

More than anything, Catherine loves to feel special. Every time she goes through check-out, she is offered discount coupons, gifts and even home delivery through her loyalty card... That is plenty for Catherine to feel happy and want to come back!

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When Catherine takes her holidays to see her family in Belgium, she doesn’t forget her good habits. She logs onto the Belgian PromoLife website to download discount coupons, and she sometimes even plays to win a trolley full of shopping. She keeps her compass pointing north!

Every day, Catherine and Elliott go through the post. The mailings keep her up-to-date on special promotions on her favourite brands. Elliott collects the flyers to show his mum all the products he loves. And because the products are on promotion, Catherine takes advantage of it to make him happy!

In the Morekonomikal family, the new Facebook addict is Emma. She surfs through all the social networks for news on brands, new products and good deals! And when she finds something she wants, her new thing is to click on “Like”. She is a real geek....

Just before the evening film, George noticed the tf1conso.fr advert. He told Catherine about it, who immediately went online to print all the discount coupons for her favourite brands. So, she saves money at the hypermarket and comes out a winner all around.

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Because George likes anything practical, mobile applications are a hobby of his. Interactive, pleasing to the eye and fun, this new technology makes day-to-day life easier. He can put everything on his mobile phone: loyalty cards, keys, transport cards and even his bank card.

Elliott loves 4 x 3 displays. He is always on the lookout for billboards because he can practise his reading, a skill he is currently learning... He reads billboards to show anyone who wants to listen how much progress he has made!

Catherine and her friends still remember. Thanks to Nestlé, they did a free cooking class on desserts... chocolate desserts, of course. Now fans of this concept, they watch for any temporary shop. They can’t miss them because they’re gone after a month.

Emma loves roaming around with her group of girlfriends. When they were given a sample in the street for a new detergent to pamper their favourite little jumpers, they were all about it: so cool! Now they just have to convince mum to put it on the shopping list....

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%'&33(4)'*,2)*"+)%'&33(4)+!$.3*4$When Catherine goes shopping, it’s a real expedition! Barely inside the car park, she is already watching out for good deals and new products advertised on trolley racks and trolleys. She doesn’t want to miss a euro!

George tends to spend more time at the entrance displays! As soon as he is inside the store, he notices the promotions and heads directly to the section of the store with the products he wants!

At the store entrance, when Emma sees a hostess, she knows that she will be given a discount coupon chequebook full of different brands. With mum, they choose what they want and don’t forget to give the cashier the coupons!

While mum is shopping, little Elliott is distracted by the music and jingles that he hears on the radio, and he loves it! A promotion on chocolate, chips, sausage or macaroni, and he races off to find the good deals!

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Catherine likes the in-store product demonstrations. She comes up with recipe ideas and finds all the ingredients necessary to make them. Tonight it’s tagliatelle with salmon, and next time she’ll try the pesto sauce.

As soon as he notices a promotion stand or display, on your mark, Elliott takes off running! He knows he’ll be able to play with or taste new products.

One of Emma’s favourite things is to notice all of the floor graphics, which lead her directly to the good deals. It reminds her of the big treasure hunts organised at camp...

The indecisive one in the family is definitely George. Fortunately, when he is in the aisles, information or discount coupons are available on some products to help him choose.

Fascinated by the in-store TV screens, George sometimes forgets he’s in a hurry. He stops when he gets to the product instructions or its different uses. At least he knows what he’s buying!

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George’s favourite is the high-tech department. He turns into a beta-tester! With self-scanning, he discovered THE intelligent way to do his shopping. He is independent, and the device informs him of any promotions in the department. The other day, when buying his tennis racquet, he took advantage of a promotion on tennis balls.

On the back of her receipts, Catherine always likes to find out what discount coupons are being offered. And if they are exactly for the products she loves, it is certainly not by chance! She often comes to her store, and it thanks her for it!

Since George found out that he could download discount coupons on his smartphone, he takes it out whenever he goes through check-out. Simple, practical and fun, NFC technology makes George very happy!

Always ready to help mum, Emma doesn’t hesitate to take the items out of the trolley at check-out. And she is the one who sets the check-out banner down! On one side or the other, depending on the message she prefers...

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A communication campaign project is not over with the creation. HighCo goes even further with a team that ensure the production, execution, design, printing and logistics phases and know each step like the back of their hand! Peace of mind guaranteed!

Every year, over 700 HighCo clients issue discount coupons that are accepted at over 45,000 points of sale. In 2010, over 365 million coupons were scanned and cleared by HighCo teams in Europe.

Money-back offers, online money-back offers, refunds, Audiotel games, by text messaging or online, drawings, etc. HighCo fully ensures the implementation and management of promotional campaigns by choosing the most effective method and best-adapted distribution channel. Conclusion: Brand and consumer cooperate!

With the market watch and analysis tool Alert in Store, marketing professionals have, in a single click, an operational overview of the promotions available in the aisles! It is used to run searches using key words, generate assessments and manage email alerts as soon as in-store campaigns are launched.

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