to tweet or not to tweet - for cpas & lawyers
DESCRIPTION
A session on Twitter for CPAs and lawyers by Michelle Golden, hosted by BizActions (can be viewed & heard at http://www.bizactions.com/best-practices-webinar-series.cfm )TRANSCRIPT
To Tweet or Not to Tweet
By Michelle Golden
#BATweet
Purpose?
Purpose?
Purpose?
1. Customer service/reputaAon enhancement • CreaAng proacAve fan base • Monitoring • Making problems right
2. Business development • Build business relaAonships • Interact • Share • Credibility
3. Learn (passive)
How do you define credible?
• Knowledge? • Being a resource? • Showing an interest? • Caring? • Being available? • ConnecAng people? • Saving other people Ame?
image: katetomlinson (flickr)
Image: lydiaboote (flickr)
PresenAng yourself.
• People are ALWAYS beRer than logos • Other than for markeAng or cust svc rep, all CPAs s/tweet under their own name
• If corp, consider “specialAes” • @firm-‐construcAon
• @firm-‐nonprofit
• Single author per acct • Each list colleagues
Photo
@name
• IdenAty, not “user” name -‐ easy • Short! Every leRer counts • Not all caps, no _ • CPA (in name or bio) • InteresAng profile
• Regret your @name? How to change: hRp://www.digiAzd.com/2009/01/28/how-‐to-‐switch-‐to-‐the-‐right-‐twiRer-‐username/
Image: mythoto (flickr)
IntegraAng your brand.
• Feeding the pipeline • Custom background • how to in PPT hRp://bit.ly/caUml4
• TwiRer click-‐thru landing page • www.problogger.net/about-‐darren-‐rowse-‐problogger/
Image: brian-‐ford (flickr)
Friends & followers.
• Peers, colleagues • Local and naAonal media
• Industry experts, associaAon reps
Avoid the noise.
• Manage your reading
• Lists • Third party apps • Time limits
• Turn off noAficaAons
Image: theparadigmshiger (flickr)
Winning friends.
• Be friendly and helpful • No auto DMs, no spammy posts
• Make lists that people want to be on
• RT • Thank • Promote others’ stuff
What to tweet.
• Be relevant • The lingo • RT-‐friendly • TwiRer RT versus manual • Always aRribute a RT • FF? • Hashtags • TwiRerchats & Tweetups • Link shorteners
Integrated markeAng.
Overlay. New Sales Per Month
2003 2004 2005 2006 2007 2008 2009
Begin SEO
Teach team about SM
Launch new website
Integrate website into all markeAng
Begin TweeAng
Launch Facebook Page
Some twiRer graders.
• Tweetgrade.com • TwiRer.grader.com • TwiRerranking.com • Tweetstats.com • Twinfluence.com • TwiRercounter.com • TwiRerholic.com
• More: oneforty.com
When SM works.
• Grassroots markeAng builds relaAonships • Expect lead results only when engaged • Be a reliable, credible source • People do more business w/people they know, like & trust
• Have content strategies to keep it alive!
19
Thank you.
[email protected] goldenpracAcesinc.com goldenpracAces.com (blog) @michellegolden (twiRer)