to the new digital analytics
TRANSCRIPT
Analytics
www.tothenew.com
Disrupting The Digital Ecosystem
Uniqueness delivered
by a team of 600+
tech evangelists, content
specialists, creative mavericks &
market analysts
Powered by 4 services -
Technology, Analytics
Digital Marketing & Content
For 300+ clients across
30+ countries
in APAC, Europe & North America
www.tothenew.com
Our Services
Technology Digital Marketing Content
Business critical applications on web,
mobile and cloud platforms
300+ Tech evangelists
150+ Web applications
100+ Cloud implementations
50+ Mobility applications
Social media monitoring and analytics
services with actionable insights
Digital marketing campaigns across
platforms that impact the bottom-line
Manage, promote & monetize video
and music content on digital platforms
50+ Global client
30+ Social media experts
8+ Years in social analytics
15+ Industries
1000+ social media campaigns
10+ years in digital marketing
500+ videos created
100+ websites designed
250K+ hrs. of video content
published online
100K+ hrs. of YouTube channel
management
30+ YouTube certified professionals
TO THE NEW Digital conceives, creates and manages digital solutions and platforms for businesses across the
globe through its 4 Services
ANALYTICS
www.tothenew.com
Cross Channel Analytics for Holistic Insights
TO THE NEW Digital - Analytics Services focuses to merge three critical pillars of analytics to build powerful
insight to drive everyday decisions for the clients.
Search Analytics Website AnalyticsSocial Analytics
Focus to understand – consumers
search trends for product related
mentions
• INDUSTRY ANALYSIS
• PRODUCT ANALYSIS
• TREND ANALYSIS
Focus to understand consumer
sentiment about the brand and
understand changing
• SOCIAL CONTENT ANALYSIS
• BRAND ANALYSIS
• COMPETITIVE ANALYSIS
Understand user traffic to website
and competitors to build strong
insight
• INDUSTRY ANALYSIS
• WEBSITE ANALYSIS
• COMPETITOR ANALYSIS
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India
North America
Europe
South-East Asia
Client Mix – TO THE NEW
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Analytics Services
SOCIAL MEDIA MONITORING
Global leader in real time social media
monitoring & ORM
DIGITAL AUDIT
We provide actionable insights
to understand online brand perception
ENTERPRISE RISK MANAGEMENT
We quantify and monitor social media risk
vis-à-vis competition
SOCIAL LEAD GENERATION
Driving leads through social media
channels
DIGITAL CAMPAIGN ANALYSIS
Measure the ROI & refine your
digital media strategy
ONLINE TREND ANALYSIS
Insights about your industry using
millions of digital data points
Digital analytics services with actionable insights from huge volume of social & enterprise data
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Digital Marketing Services
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Tools Landscape
JAVA
NODE.JS
GROOVY
Spring
CQ
We only work on Industry recognized, best
of breed tools and dashboards that
measure and analyze the impact of social
media and provide our clients with
customized reports
www.tothenew.com
Our engagement with the client rests on three pillars
How We Work ?
We work on the best
industry tools and
dashboards
Our experienced researchers and
experts enable human
intervention to get deeper insights
We are a thought leader in social media
analytics’ space and have extensive
industry and business understanding
PEOPLETECHNOLOGY KNOWLEDGE
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OUR USP
Differentiators!
• Full Spectrum
Analysis
• Social Intelligence
Matrix
• Personal Analysis
• Social Audit
• Lead Identification
• 15+ Industry
Experience
• Customized Industry
Specific Reports
• 50+ Global
Industry Leaders
as Clients
• Large pool of global
analytics experts
• 30+ Analytics Experts
• 8+ years of social
listening expertise
• Presence across
Southeast Asia,
India, China and
UAE
Comprehensive
Solutions
Industry
ExperienceClients Our
Team
Global
Presence
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RECURRING ENGAGEMENT
• Recurring engagement
with the client
• A periodic retainer fee is
charged
Engagement Models
ONE TIME ENGAGEMENT
• One time project based
engagement based on
client needs
• Fixed cost for a project
delivery is charged
Few Case Studies
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A Case Study On Social Media Audit
Procter & Gamble (P&G) is one of the largest American
multinational fast moving consumer goods company. Olay is
one of P&G’s multi-billion dollar brands and one of the largest
skincare brands globally.
To provide content strategy analysis and map the competitive
landscape to improve the social media performance in US and
Thailand
Goal
Approach • Conducted a content strategy analysis to understand the
social media content and group it across platforms into
different content topics
• Analysis of each group across various competitive brands to
understand content relevance and brand focus
• Analysis of dialogue level across channels by studying
response rates of all the brands
Client
Helped the client improve content effectiveness
and social performance through a robust content
calendar in both US and Thailand markets
Helped significantly lower costs
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A Case Study On Social Media Audit
Facebook Competitive Leaderboard Response Rate Analysis
Content Analysis : Product Type Content Analysis : Emotional Relevance
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A Case Study On Social Media Risk Management
Maybank or Malayan Banking Berhad is the largest bank and
financial group in Malaysia
To monitor the social media risk and performance of each
of the markets and products of the bankGoal
Approach • Implemented a customized Hub & Spoke model for social media
risk and performance monitoring to meet all the client needs at
HQ and individual market level
• Helped the client monitor and analyse social media risk by
developing a customized social media risk matrix
• The benchmark gets updated regularly based on rolling average
in the market
• Helped each brand manager to do campaign monitoring and
monitor the KPIs
• Conducted industry research and persona analysis for the
various products and target segments to understand their needs
and introduce products for the same
Client
Helped the CMO monitor the social media risk
and performance of each of the markets and
products of the bank
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A Case Study On Social Media Risk Management
Risk Definition Risk Monitoring Risk Reporting
• The risk is defined as the
probability of a prospect
NOT being influenced by
an existing comment /
remark/ customer.
Sentiment is a core part
of this.
• NPS for each brand,
competitor in each of the
market is calculated and
tracked.
• Detailed NPS at product
and campaign level is
tracked.
• Risk is reported on a Risk Vs
Volume matrix where the
volume/SOV/ popularity of
conversations also adds up
to NPSDetracto
rs Passives
Promoter
NP
S
% of Promoters
(9s and 10s)
% of Detractors
(9s and 10s)
-=
NPS 2.0
12/02/14
29
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A Case Study on Social Media Lead Generation
Myntra.com is an Indian E-Commerce company of fashion
and casual lifestyle products, headquartered in Bangalore,
Karnataka.
To undertake social listening to identify leads, influencers and brand
advocates Goal
Approach • Built exhaustive list of keywords for each product segment
and conducted social media listening to collect social
conversations data
• Experienced analysts helped drill deeper into each lead and
qualify them using quantitative and qualitative metrics
• Provided real-time leads reporting to the client
Client
We helped Myntra boost their sales pipeline by
identifying potential consumers who have
showcased a need to purchase a particular
product
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A Case Study on Social Media Lead Generation
WEEKLY Data to be shared with the brand,
automated process to be initiated post pilot stage
Quarterly Keyword Insights
Lead Reporting
Lead Verification
Lead Capture
TECHNOLOGY
Tool based
web crawlers
to capture all
sources of the
web
PEOPLE
Human
Intervention
for process
optimization
PROCESS
Timely reporting of
leads in form of raw
data & categorized
verification to ensure
brand can run
correct campaigns
QUARTERLY Insights on volume &
keywords based data shared
INSIGHTS
Lead Gen
insights basis
keywords
being tracked
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A Case Study on Digital Campaign Analysis
Make in India is an initiative of the Government of India, to
encourage companies to manufacture their products in India. It
was launched by Prime Minister, Shri. Narendra Modi on 25
September 2014
To understand the growth of the Make in India brand on
social media in US and Europe Goal
Approach • Tracked mentions about the campaign globally, scoring it on key
metrics such as reach, volume of conversations, topics and
sentiments
• Built an exhaustive keyword list for each industry segment and
tracked social media conversations about the initiative
• Provided real time reporting on the influencer identification and
campaign activities to understand their effectiveness
Client
We helped the client with deep insights into the
key success factors for the campaign, and the
impact of different marketing and
communications efforts globally
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A Case Study on Digital Campaign Analysis
Influencer Identification
Influencer Verification
1. REACH 2. RELEVANCE 3. RESONANCE
Basis KLOUT Score &
Followers/ Fans reach, all
influencers will be stacked
on popularity
List of profiles basis
“Area of Interest”
All profiles identified undergo
intervention for verification
process as below -
Post stage 1, all popular
profiles will be tagged for
being relevant to the topic
of interest – Yes/No
Post stage 1 & 2, all
relevant & popular profiles
will be tagged for
resonating “relevant posts”
STACK PROFILES BASIS
#FANS POPULARITY/
KLOUT SCORE
FILTER OUT IRRELEVANT PROFILES
BASIS TOPIC OF INTEREST
STACK RELEVANT POPULAR
INFULENCERS BASIS RESONATING
POSTS (LIKES/ SHARES /RETWEETS
FINAL LIST OF PROFILES
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A Case Study On Social Media Trend Analysis
SourceGuru is an online marketplace where you can buy and
sell services such as design, online marketing, writing, web &
mobile app development and any other online-based service
Understand the key drivers of conversation around the freelance
market and identify gaps and opportunitiesGoal
Approach • Conducted social media listening to analyse several million
sites, blogs, forums, Facebook and Twitter profiles and
understand key target markets
• Analysis to understand key target markets where freelancers
are looking for jobs to understand their skills and needs
• Conducted competitive analysis to study different
competitors
Client
Helped the client with valuable insights to
develop an effective go-to-market strategy and
prioritize the product features which are missing in
competitors through competitive intelligence
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A Case Study On Social Media Trend Analysis
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A Case Study On Social Media Monitoring
Life Insurance Corporation of India (LIC) is an Indian state-
owned insurance group and investment company
headquartered in Mumbai. It is the largest insurance company
in India. service
To monitor and track customer complaints and manage the online
reputation through social media monitoringGoal
Approach • Implemented a real time monitoring dashboard using
ThoughtBuzz tool
• Provided reports and insights every 3 hours so the client
could respond to customer complaints and queries faster
• Performed competitive analysis to keep an eye on their
activities and developments
Client
Within 3 months of commencement, the project
led to a significant reduction in overall call
volumes to the customer service team
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A Case Study On Social Media Monitoring
Full Spectrum Analysis
Monitoring & Data Mining
Brand Buzz
Brand Buzz + Insights
Social presence analysis
What can you finally
do?
1. MONITOR / ENGAGE (License Based*)
2. ENABLE FACTS
3. NARROW MARKETING TOUCHPOINTS4. EMPOWER ACTIONS
We build query related to brand & it’s products/services, so that you can monitor the 98% of the universe apart from just your social pages which comprises of only 2% of social chatter
Basis the data dump we share detailed reports, which makes an impact. Almost every established brand needs these fundamentally to operate in their market
Apart from basic reports we also enable brands with specific reports (persona analysis*, cause – effect – impact)*/ customized reports along with Key findingsand deep insights, hence aligning various touchpoints against every trend slide
For all marketing efforts we compare social presence for brand amongst various parameters and help the brand analyze their strategy better
FINALLY - REINVENT YOUR STRATEGY (Brand to consider*)
1. Marketing Campaigns
2. Strategize Brand Buzz
4. Social Media Content
6. Online Reputation
3. Identify buying patters
5. Customer acquisition
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Use Insights effectively for key marketing decisions
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Going Omni-Channel with Analytics
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Capture entire digital analytics…
Intent Usage Feedback
• What are people looking for in Malaysia when it comes to banking?
• Which products are netizenssearching for?
• What are the broad trends over the last 2 years in competition, product, and consumer needs?
• Which banks are most searched for?
Search Analytics
• How long do users stay on the website?
• What is the bounce rate compared to competition?
• Which sources do consumers emerge from?
Website and Mobile Analytics
• What is the sentiment of consumers across different products
• How does the bank compare against competitors
• What are the key topics of negativity• How have the campaigns had an
impact in consumer interest
Social Analytics
Awareness & Consideration Consideration, Evaluation, Purchase & UseAwareness, Evaluation, Purchase, Use &
Advocacy
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Helping Brands to measure Omni-Channel performance
Sample:
Be fastest growing e-banking website in
Malaysia
Grow Credit Card Sales by XX%
ACPU to drop by XX %
Be ranked 2 in most searched bank in XX
Country
Grow social traffic by XX% every month
Highest positive mentions about product (Credit
Card)
Be top 3 most successful bank in XX Country
(Brand/Social/Price)
Business Unit
Strategy + Brand
Objectives
Sample:
Focus on marketing XX via social
Use high level of advocacy for product XX through
Search Engine Marketing
High volume of searches for premium credit cards indicate high preference among end consumers.
Utilize this trend in product development or communication strategy
Low volume of discussions around Promotions in
Social showcases need for better promotions
Recommendations
TO THE NEW Digital Brand Index
Industry Analysis Brand Analysis
Broad industry level analysis of
discussions around banking and
competitors to enable key insights
fro search and social
Search / Social Matrix of key
product segments
Consumer and
Market Intelligence
Product
Intelligence
Sale
s
• Monthly Growth
• Acquisition Cost per User (ACPU) across product categories
• KPI – Digital ACPU / Overall ACPU
Mo
bile
B
anki
ng • Ranking
• Rating
• User Feedback (Social + Comments)
Soci
al
Mo
nit
ori
ng
• Usage / Customer Experience• Brand Strength• Credit Cards• Deposits• Loans• Online Banking / Mobile Banking• Branch Operations / ATM
Sear
ch
• Competitive Ranking
• Growth
• KPI – Product Focused Searches / Total Searches
Ow
ne
d
Soci
al
• Engagement Scores
• Reach/Impressions
• Content Competitive Benchmarking
Dig
ital
Ris
k
• Net Promoter Score
On
line
Ban
kin
g
• Ranking
• Volume (Google Analytics)
• Repeat Volume (Google Analytics)
• KPI - Traffic Sources Analysis (Social/Total)• User Feedback (Social)
Credit Cards
Deposits
Loans
Insurance
Wealth Management
CIMB
RHB
Public Bank
Citi
HSBC
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How “digitally mature” are you?O
mn
i-ch
an
ne
lO
wn
ed
Ch
an
ne
ls
Brand Centric Customer Centric
M1 You have optimized your own channels
M2 You have identified and improved entire customer lifecycle (owned and un-owned channels)
M3 Benchmark your metrics against market leaders and direct competitors
M4 Identify and use industry trends and changing consumer behavior as opportunities
M5 Identify and create key KPIs and objectives for your business in digital
M6 Correlate key KPIs (and sales) to digital metrics to create robust actionable insights
M7 Maximize Customer value across the digital eco-system by using Digital Brand Index
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Sample of our Work in Omni-Channel Analytics
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Using Social to track critical trends…
Brand
Positive Negative
Topics Start Feb ‘15 Mar ‘15 Apr ‘15 May ‘15 Topic Start Feb ‘15 Mar ‘15 Apr ‘15 May ‘15
Brand 1
Netizens received gift from Brand 1
Apr Login Issue with M2U Feb
Maybank & TGV promo
FebDelayed services at Brand 1 branches
Feb
Quick Balance feature
FebBlocked STEAM
transactionMar
Brand 1 Scholarship
Mar GST charges Mar
Brand 2
Brand 2 Fiesta MayPoor Clicks
performanceFeb
GSC promo Mar Delayed TAC delivery Feb
Good service FebPoor service at
branchesFeb
#teamCIMBmentions
Mar Q1 profit falls May
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Be
auty
Insi
ghts
Prominent Beauty Themes were:• Celebs & Entertainment • Body Art : Tatto Designs & Nail Art• Makeup : Makeup tutorials• Skin : Psoriasis• Hair : Short Hairstyles (Both Men & Women)
Insights• Large volume of searches represent consumer’s use of search for searching Beauty related
products & themes in reference to Realty TV stars & Fashion Models• Volumes in April & May don’t differ a lot which indicate no major seasonality in this category
He
alth
In
sigh
ts
Prominent Health Themes were:• Pneumonia • Psoriasis & Eczema (Skin)• Warts• Meningitis• Diarrhea• Chickenpox• Psychological Disorders
Insights• Consumers do high volume of searches for Physiological Diseases sub category . Physiological
diseases as a % of Top searches were 24% in Apr 19% & 19% in May. Therefore marketing health benefits of Safeguard in safeguarding against these diseases can be a potential opportunity
• Pregnancy related searches were 14% in April viz a viz 6% in May
Next Steps: • Use social media to deep dive into chosen topics from search• No significant insight was gathered from Personal Care specifically Soaps• Analyze if similar topics are discussed on social media
Using Search to understand Consumer trendsA
pri
lM
ay
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0.0
2.0
4.0
6.0
8.0
10.0
12.0
October November December
Mo
nth
ly S
earc
he
s /
Ave
rage
Mo
nth
ly S
earc
he
s (A
pri
l 20
14
to
Mar
ch 2
01
5)
Christmas (Overall) Christmas Gift
Health (Overall) Ebola
Dengue, Virus and Bacteria Malaria
Ch
rist
mas
In
sigh
ts
Prominent Christmas Themes were:• Gifts• Greetings• Quotes• Songs• Lyrics
Insights• Large volume of searches represent consumer’s use of search for research, planning and
organizing Christmas celebrations• Gift Planning starts earlier than the rest, with high growth of searches in November itself
He
alth
In
sigh
ts
Prominent Health Themes were:• Ebola• Malaria• Dengue• Virus• Bacteria
Insights• Consumers do high volume of searches regarding health. Therefore showcasing health being a
prominent driver for tracking and enabling use of new health scares for marketing health benefits of Safeguard
• Disease mentions increase during OND, therefore showcasing a big opportunity to play in this category
Next Steps: • Use social media to deep dive into chosen topics from search• No significant insight was gathered from other categories (Beauty and Personal Care)• Analyze if Health and Christmas discussions on social media are interconnected, and investigate if
Safeguard can effectively be marketed in that intersection
Using Search to quantify activation opportunities
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Using Social to understand consumer preferences
Insi
ghts
on
Be
auty
Topic Insights• Very low online buzz for Soap was recorded• Many mentions for “Oatmeal Soap” were related to advertisements
shared by websites / dealers regarding its availability. Many netizens also appreciated Oatmeal soap stating it to be very helpful for Skin Renewal
• Whitening soap was another popular category
Brand Insights• Large number of soap variants being mentioned indicates tendency of
netizens ready to explore various options rather than being brand loyal• Large no of brands contesting this space but Dove is the standout brand• Majority of discussions for Dove were related to the comments where
netizens answered to questions asking which soap they use with “Dove” thus reinforcing our earlier insight that Netizens are willing to explore other options in this category
Social Volume Types of Soaps being Discussed on Social
Social Conversations
Social Brand Affinity Analysis
Content Cloud
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Using Social to identify consumer behavior
Christmas258,813 mentions
Christmas & Gifts
109,406 mentions
Health434,917 mentions
1,000 mentions
Around Health in association with
Christmas
Hypothesis to test:People are concerned about their health before Christmas so that they can enjoy the Christmas period without getting
Insi
ghts
• We have observed that there is an intersection in Health related social conversation and Christmas & Gift mentions.
• Around 1,000 netizens mentioned that they are not able to enjoy the festival due to health issues.
• We did not find any brand involving in these conversations or trying to capitalize on this intersection point users.
• Most discussed health issues are highlighted on next slide.
Sample Posts
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74% 26%
FoodieAdventure Loving
No Hassle TravelerHistory & Culture
Explorer
FoodieLuxury & Exotic Travel
Adventure Loving Honeymoon
Breaking down demographics…
Based on analysis of users tweets and their profile analysis. For this analysis we have excluded all the profile which did not appear human, news aggregator twitter handles, deals and packages related tweets. The profiles are categorized in various traveler types after going trough their travel related activity on Twitter.
Male travelers openly shared details of their travel plan. Out of 500 unique profiles analyzed only 26% of these were female users who shared details.
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No Hassle Travelers Family Travelers Luxury TravelersReligious & Heritage Flyers
• Adventure Loving
• Prefer to Travel alone
• Prefer Domestic locations
(nearby Delhi, Mumbai,
Pune)
• Plan a short trip mainly
over weekend
• Peace of mind and fun
• Enjoy individual autonomy
• Look for great food
options
• Prefer local destination
(Matheran and Pune in
Maharashtra, Harangi in
Karnataka)
• Value Conscious
• want fun for kids and
parents too
• Look for family friendly
locations and stay.
• Travel to make memories
• Prefer international
destination
• Always look for
luxurious
accommodation
• Want exclusive
treatment and unique
experience
• Prefer local destination
• Travel for religious
purpose
• Looking for spiritual
connect and peace
• Luxury is not on top of
the mind
Going beyond demographics…
52% Travelers 7% Travelers 10% Travelers 19% Travelers
Honeymooners
• Prefer international
destination
• Travel for fun and
creating lifetime
memories
• Nightlife
entertainment
• Look for good place
for shopping nearby
12% Travelers
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Looking deeper into consumer choices…
No Hassle Travelers Family Travelers Luxury Travelers Religious & Cultural Travelers
Romantic Getaway
Motivation Internal External
Exclusivity Want Exclusive Want Popular
Frequency High Low
Travel Long, Far Short, Nearer
Spending Power
Look for Packages
High Low
Least Concerned Most Concerned
Shopping Preference Least Concerned Most Concerned
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Using Omni-channel to build marketing strategy
Mothers Day : Msg - Quote -
Greeting(594K & 180 )
Beauty : Makeup
(22K & 16K)
Health : Psychological
Disorders(246K & 14K)
1.5 K
25K
Sear
ch V
olu
me
Social MentionsAll keywords should have either Apr or May search volume > Av Search Vol Or Search volume >100k & Social Volume > 1K
Skin Whitening
(12.3K,2.8K)
High Competition
Holy Week : Vacation Travelling(250,540)
Beauty :Hairstyle
(193K, 1030)
Medium CompetitionLow Competition
Revamped Marketing Calendar
Holy week : Travelling & Vacation
Mothers Day : Msg – Quotes-
Greetings
Grad Day : Greetings & Quotes
Skin Whitening
Health : Psychological Disorder &Breast Cancer
Beauty : Makeup
Big Medium Small
Health : Breast Cancer (28.6K & 1.8K)
Grad Day :Greeting-Quotes
(37K, 500)
First Jobbers :
Msg-Quotes(2450,460)
Grad Day : Album Pics(2750,400)
Beauty : Makeup & Hairstyle
April May
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Deep diving into website analytics
Direct Search Referral Email Social
Channel Leader OCBC CIMB RHB Citi Citi
Median or Abv Yes Yes Yes
Below Median Yes Yes
Brand 1• Balanced split of traffic across channels with no overdependence
on a particular channel• % of Traffic from Search & Referrals can be optimized further by
analyzing trends over a period of time
Others• Citi enjoys category leadership in % of Social & Email Visitor
Traffic• RHB has a disproportionate amount of traffic from referral but a
70%+ bounce rate & only 2mns of time spent so it doesn’t yield a good ROI
Insi
ght
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Deep diving into website analytics to attribute successIn
sigh
ts
Search Organic as a channel is a High Quality & High Efficiency Channel as there is a positive delta between “% of Visits through this channel & % of Booking through this channel” as well as “% of Visits through this channel & Rev through this channel”.
Referral as channels incurs costs & are least efficient channels in terms of high degree of negative delta between “ % of Visits through this channel & % of Booking through this channel ”
Social & Referral as channels also suffer from high % of “ Bookings Participated but Un-booked ”
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Attribution ModelingIn
sigh
ts
Half of the Dream & Plan Phase begins from Small screen Devices but viz a viz India the degree of internal share switch is not as pronounced so it can be inferred that there will not be massive changes in small screen share going forward during Dream & Plan Phase
Substantial Share of Device of New Age Devices (Mobile & Tab) in Website Visits indicates that viz a viz India, IHG Australia customers are more inclined to start their Top of the Funnel Journey from small screen devices
Mobile & Tabs as a device segment suffers a great deal during the Mid of Funnel Journey as their Share of Device dips from 21% to 10% only (11% Drop), so this can be easily inferred that IHG Consumers still might be interested in Using Mobile devices for Awareness & Evaluation phase of consumer journey but when it comes to consideration & final purchase they still prefer Desktops / Computers
Device % ShareGrowthRates
% Share Change b/w
Devices
Desktop 51% 1% -4.86%
Tablet 15% 3% -1.08%
Mobile 34% 34% -.5.94%
Search Website
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What Our Clients Say About Us?
TO THE NEW has not only met but also exceeded our
expectations. They have provided the tool and
customized reports upon request and their after sales
service has been very good. Along with competitive
pricing they offer a very compelling package to clients.
We would continue to maintain a partnership with them
in the future.
CHRISTOPHER CHENDirector of Digital SE Asia, Weber Shandwick Singapore
Social media listening and reporting is a commodity for
many in the industry. What differentiates TO THE NEW is
the attention to detail and the ability to deliver on their
promises. That is extremely valuable to us.
AIZUDDIN DANIANHead, Group Digital Marketing Management, Maybank
FRANCIS TANMedia Manager, Corporate Marketing - Media,
Jollibee Foods Corporation
TO THE NEW is an expert in social listening
compared to other digital agencies. Besides
the typical social listening reports, we are
very excited to see more ways to measure
and improve our digital campaigns.
SHALU WASUDirector-360 Digital Influence,
Ogilvy Public Relations Worldwide
TO THE NEW’s services have not only met our
expectations but also exceeded them. The
customization of the tool and reports and
their after sales service is very good. We look
forward to work with them in future as well.
Client Location
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