to rebrand is to rethink and reinvent. here’s how rr media did it
TRANSCRIPT
Rethinking and Reinventing the RR Media Brand
Words: Elad Manishviz, CMO @ RR Media Presentation by Viola Notes
www.rrmedia.com
RR Media is a leading global digital media services
provider. These services include:
• Enabling broadcasters and content owners
to offer richer viewing experiences, reach
wider audiences and generate new revenues.
• Providing a wide range of digital media services
for key clients like FOX International, NFL, MTV,
Nickelodeon, Dish Network and Disney.
• Transforming original content into globally-
valuable media and entertainment products.
What is RR Media?
Words: Elad Manishviz, CMO @ RR Media Presentation by Viola Notes
We build complete channels in our state-of-the-art media centers.
This involves adding graphics, titles, multilingual voice overs and metadata,
and then preparing different formats for our customers' viewers worldwide.
Words: Elad Manishviz, CMO @ RR Media Presentation by Viola Notes
We’re RR Media
Working in partnership
with the world's leading
media players to create
the richest possible media
and entertainment
experiences.
Words: Elad Manishviz, CMO @ RR Media Presentation by Viola Notes
• RR Media is at the epicentre of a super exciting industry that’s currently experiencing
an explosion in content and ways for people to experience that content.
• We’re the space between content creators and entertainment platforms.
• We’re the “air” between the artist and the audience.
• We’re the spark, the catalyst, the secret ingredient, the quiet energy, the soft power.
Our core brand elements
Words: Elad Manishviz, CMO @ RR Media Presentation by Viola Notes
It reflects our mission and commitment to work in partnership with our
customers to create the richest possible media and entertainment
experiences for their worldwide consumers.
RR Media is far more than just a new name and new brand.
Words: Elad Manishviz, CMO @ RR Media Presentation by Viola Notes
• Quietly confident (confident in our ability but
composed and humble)
• Sparking your imagination (inspiring with our
ideas and point of view)
• Economy of everything (from an economy of
words to an economy of color – we create the
space for our customers to shine)
Our brand principles
Words: Elad Manishviz, CMO @ RR Media Presentation by Viola Notes
The old name and brand were
focused on satellite delivery,
reflecting the historical service
offering of the company.
With the company’s move into the
digital age, where satellite delivery
represents just one part of its
broader offering, the company
needed a new name and brand to
represent its complete ecosystem
of digital media services.
The Former RRsat brand
Words: Elad Manishviz, CMO @ RR Media Presentation by Viola Notes
The new brand reflects four key areas:1. Media – positioning ourselves as a leading player in the media market
2. People – showing the shift from technology to relationships (including customers, partners,
employees, shareholders and other stakeholders)
3. Creativity – expressing our creativity and problem solving capabilities
4. RR – creating value with RR, building on RRsat’s brand legacy and demonstrating continuity
Words: Elad Manishviz, CMO @ RR Media Presentation by Viola Notes
We wanted to keep the “RR” but give it new meaning.
• Rethink: See with fresh eyes,
ask the right questions, and
change the game
• Reinvent: Make it bigger, better
and more valuable. Apply know-
how and expertise, and create
innovative solutions
The concept behind the brand is:
Words: Elad Manishviz, CMO @ RR Media Presentation by Viola Notes
• Quietly confident (confident in our ability, but
composed and humble)
• Sparking your imagination (inspiring with our
ideas and point of view)
• Economy of everything (with an economy of
words to an economy of color – we create the
space for our customers to shine)
The new RR Media brand
reflects our commitment
to customers to
Rethink and Reinvent
our service offerings while
transforming ourselves
as a company to provide
exceptional customer service,
expanding our service offering,
rethinking our business model
and expanding globally.
Words: Elad Manishviz, CMO @ RR Media Presentation by Viola Notes
Having simplified our service offering and product portfolio, we renamed our four service areas as follows:
RR Play RR Live
RR World RR Go
Content management & playout (including content preparation) Sports, news & live events
Smart global content distribution network Online video services
Words: Elad Manishviz, CMO @ RR Media Presentation by Viola Notes
Our core identity elements:Primary Lockup Our Symbol - The Spark Solid Symbol Lockup
Logotype and brand idea RR
Words: Elad Manishviz, CMO @ RR Media Presentation by Viola Notes
• Quietly confident (confident in our ability, but
composed and humble)
• Sparking your imagination (inspiring with our
ideas and point of view)
• Economy of everything (with an economy of
words to an economy of color – we create the
space for our customers to shine)
RR Media:
Words: Elad Manishviz, CMO @ RR Media Presentation by Viola Notes
ever richer services forever richer experiences
Words: Elad Manishviz, CMO @ RR Media Presentation by Viola Notes