vpm rebrand
DESCRIPTION
student rebrad VPMTRANSCRIPT
![Page 1: VPM rebrand](https://reader034.vdocuments.site/reader034/viewer/2022042504/568c4a941a28ab491698bd64/html5/thumbnails/1.jpg)
Halley ChungProject : New Brand Identity
Client : Vancouver Police Museum
![Page 2: VPM rebrand](https://reader034.vdocuments.site/reader034/viewer/2022042504/568c4a941a28ab491698bd64/html5/thumbnails/2.jpg)
GOAL
![Page 3: VPM rebrand](https://reader034.vdocuments.site/reader034/viewer/2022042504/568c4a941a28ab491698bd64/html5/thumbnails/3.jpg)
To create an new brand identity for the Vancouver Police Museum and make it a “must see” in Vancouver.
![Page 4: VPM rebrand](https://reader034.vdocuments.site/reader034/viewer/2022042504/568c4a941a28ab491698bd64/html5/thumbnails/4.jpg)
Target Audience
![Page 5: VPM rebrand](https://reader034.vdocuments.site/reader034/viewer/2022042504/568c4a941a28ab491698bd64/html5/thumbnails/5.jpg)
16-34 year old males who wants to learn about police life and work.
7-16 years old and their parents (schools)
Those who wants a different experienceand tourists to Vancouver.
![Page 6: VPM rebrand](https://reader034.vdocuments.site/reader034/viewer/2022042504/568c4a941a28ab491698bd64/html5/thumbnails/6.jpg)
moodboards
![Page 7: VPM rebrand](https://reader034.vdocuments.site/reader034/viewer/2022042504/568c4a941a28ab491698bd64/html5/thumbnails/7.jpg)
EXISTING IDENTITY
![Page 8: VPM rebrand](https://reader034.vdocuments.site/reader034/viewer/2022042504/568c4a941a28ab491698bd64/html5/thumbnails/8.jpg)
CREATIVE OBJECTIVE
Something fun and eye catching
Something that represents police
Something modern, yet classic
![Page 9: VPM rebrand](https://reader034.vdocuments.site/reader034/viewer/2022042504/568c4a941a28ab491698bd64/html5/thumbnails/9.jpg)
1.MUGSHOTS
6
5
4
3
2
1
6
5
4
3
2
1
6
5
4
3
2
1
6
5
4
3
2
1
VPM
VVVV
VPM
VPMVPM
1 2 3
1 2 3
Vancouver Police Museum
Please Choose a Day to visit!
Vancouver Police Museum
Please Choose a Day to visit!
Vancouver Police
Museum
365d-1100-1700
604-231-9111
Vancouver
Police Mus
eum
365d-1100-
1700
604-231-91
11
![Page 10: VPM rebrand](https://reader034.vdocuments.site/reader034/viewer/2022042504/568c4a941a28ab491698bd64/html5/thumbnails/10.jpg)
2. INSPECTING
365D1100-1700604-241-9111
VANCOUVER POLICE
MUSEUM
Come and discover the fun
VANCOUVER POLICE
MUSEUM
Can you solve the mystery?
365D1100-1700604-241-9111
![Page 11: VPM rebrand](https://reader034.vdocuments.site/reader034/viewer/2022042504/568c4a941a28ab491698bd64/html5/thumbnails/11.jpg)
3. CRIME INVESTIGATION
come discover the fun come discover the fun
come discover the fun come discover the fun
Vancouver Police Museum
Vancouver Police Museum Vancouver Police Museum
Vancouver Police Museum Vancouver Police Museum
vpmvpm vpm
vpm vpm
welcome
welcome
WELCOMEWELCOME
![Page 12: VPM rebrand](https://reader034.vdocuments.site/reader034/viewer/2022042504/568c4a941a28ab491698bd64/html5/thumbnails/12.jpg)
CRIME INVESTIGATION
Final Direction
![Page 13: VPM rebrand](https://reader034.vdocuments.site/reader034/viewer/2022042504/568c4a941a28ab491698bd64/html5/thumbnails/13.jpg)
Refinements
![Page 14: VPM rebrand](https://reader034.vdocuments.site/reader034/viewer/2022042504/568c4a941a28ab491698bd64/html5/thumbnails/14.jpg)
YOU ARE AUTHORIZE TO ENTER! PLEASE DO ENTER!
Leaning towards this one!
![Page 15: VPM rebrand](https://reader034.vdocuments.site/reader034/viewer/2022042504/568c4a941a28ab491698bd64/html5/thumbnails/15.jpg)
VANCOUVER POLICE MUSEUMVANCOUVER POLICE MUSEUM
YOU ARE AUTHORIZED TO ENTERYOU ARE AUTHORIZED TO ENTER
VANCOUVERPOLICEMUSEUM
YOU ARE AUTHORIZED TO ENTERYOU ARE AUTHORIZED TO ENTER
VANCOUVERPOLICEMUSEUM
YOU ARE AUTHORIZED TO ENTER
YOU ARE AUTHORIZED TO ENTER
![Page 16: VPM rebrand](https://reader034.vdocuments.site/reader034/viewer/2022042504/568c4a941a28ab491698bd64/html5/thumbnails/16.jpg)
YOU ARE AUTHORIZED TO ENTER!
VANCOUVER POLICE MUSEUMVANCOUVER POLICE MUSEUM
YOU ARE AUTHORIZED TO ENTER!
VANCOUVER POLICE MUSEUM
![Page 17: VPM rebrand](https://reader034.vdocuments.site/reader034/viewer/2022042504/568c4a941a28ab491698bd64/html5/thumbnails/17.jpg)
YOU ARE AUTHORIZED TO ENTER!
YOU ARE AUTHORIZED TO ENTER!
VANCOUVER POLICE MUSEUMVANCOUVER POLICE MUSEUM
YOU ARE AUTHORIZED TO ENTER!
VANCOUVER POLICE MUSEUM
![Page 18: VPM rebrand](https://reader034.vdocuments.site/reader034/viewer/2022042504/568c4a941a28ab491698bd64/html5/thumbnails/18.jpg)
YOU ARE AUTHORIZED TO ENTER!
YOU ARE AUTHORIZED TO ENTER!
VANCOUVER POLICE MUSEUMVANCOUVER POLICE MUSEUMVANCOUVER POLICE MUSEUM
YOU ARE AUTHORIZED TO ENTER!
ALMOST!
![Page 19: VPM rebrand](https://reader034.vdocuments.site/reader034/viewer/2022042504/568c4a941a28ab491698bd64/html5/thumbnails/19.jpg)
FINAL LOGO
![Page 20: VPM rebrand](https://reader034.vdocuments.site/reader034/viewer/2022042504/568c4a941a28ab491698bd64/html5/thumbnails/20.jpg)
VANCOUVER POLICE MUSEUM
VANCOUVER POLICE MUSEUM
![Page 21: VPM rebrand](https://reader034.vdocuments.site/reader034/viewer/2022042504/568c4a941a28ab491698bd64/html5/thumbnails/21.jpg)
VANCOUVER POLICE MUSEUM
VANCOUVER POLICE MUSEUM
![Page 22: VPM rebrand](https://reader034.vdocuments.site/reader034/viewer/2022042504/568c4a941a28ab491698bd64/html5/thumbnails/22.jpg)
TYPOGRAPHY
Capture itabcdefghijklmnopqestuvwxyz1234567890
Helvetica 95 BlackABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqestuvwxyz1234567890
Impact Label reversedABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
![Page 23: VPM rebrand](https://reader034.vdocuments.site/reader034/viewer/2022042504/568c4a941a28ab491698bd64/html5/thumbnails/23.jpg)
APPLICATIONS
![Page 24: VPM rebrand](https://reader034.vdocuments.site/reader034/viewer/2022042504/568c4a941a28ab491698bd64/html5/thumbnails/24.jpg)
![Page 25: VPM rebrand](https://reader034.vdocuments.site/reader034/viewer/2022042504/568c4a941a28ab491698bd64/html5/thumbnails/25.jpg)
![Page 26: VPM rebrand](https://reader034.vdocuments.site/reader034/viewer/2022042504/568c4a941a28ab491698bd64/html5/thumbnails/26.jpg)
Admission for 1 ChildDec.20 2010 only
VANCOUVER POLICE MUSEUM
Presented By Vancouver Film School
![Page 27: VPM rebrand](https://reader034.vdocuments.site/reader034/viewer/2022042504/568c4a941a28ab491698bd64/html5/thumbnails/27.jpg)
![Page 28: VPM rebrand](https://reader034.vdocuments.site/reader034/viewer/2022042504/568c4a941a28ab491698bd64/html5/thumbnails/28.jpg)
![Page 29: VPM rebrand](https://reader034.vdocuments.site/reader034/viewer/2022042504/568c4a941a28ab491698bd64/html5/thumbnails/29.jpg)
![Page 30: VPM rebrand](https://reader034.vdocuments.site/reader034/viewer/2022042504/568c4a941a28ab491698bd64/html5/thumbnails/30.jpg)
![Page 31: VPM rebrand](https://reader034.vdocuments.site/reader034/viewer/2022042504/568c4a941a28ab491698bd64/html5/thumbnails/31.jpg)
![Page 32: VPM rebrand](https://reader034.vdocuments.site/reader034/viewer/2022042504/568c4a941a28ab491698bd64/html5/thumbnails/32.jpg)
![Page 33: VPM rebrand](https://reader034.vdocuments.site/reader034/viewer/2022042504/568c4a941a28ab491698bd64/html5/thumbnails/33.jpg)
![Page 34: VPM rebrand](https://reader034.vdocuments.site/reader034/viewer/2022042504/568c4a941a28ab491698bd64/html5/thumbnails/34.jpg)
![Page 35: VPM rebrand](https://reader034.vdocuments.site/reader034/viewer/2022042504/568c4a941a28ab491698bd64/html5/thumbnails/35.jpg)
![Page 36: VPM rebrand](https://reader034.vdocuments.site/reader034/viewer/2022042504/568c4a941a28ab491698bd64/html5/thumbnails/36.jpg)
![Page 37: VPM rebrand](https://reader034.vdocuments.site/reader034/viewer/2022042504/568c4a941a28ab491698bd64/html5/thumbnails/37.jpg)
![Page 38: VPM rebrand](https://reader034.vdocuments.site/reader034/viewer/2022042504/568c4a941a28ab491698bd64/html5/thumbnails/38.jpg)
Thank You