TITLE

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The Discover Sailing Program

Club Implementation August 2012

Outline

Recap Yachting Australia Plan Club Ten Point Implementation Plan

Recap – Communications to date December 2011 – Sport Development Plan 2011-14 January 2012 – gemba Report March 2012 – Gold Card Newsletter Q1 March 2102 - Letter to YATC’s April 21012 - Letter to Commodores June 2012 – Renewal Letter to YATC’s June 2012 – Gold Card Newsletter Q2 July 2012 – Instructor Newsletter July 2012 – Discover Sailing Update – ppt with sound

Discover Sailing - Program Definition

The Program is an Australia wide initiative that engages Yachting Australia, the State Associations and Clubs in a common objective of increasing participation in safe sailing at member clubs. It is primarily an attraction strategy and includes everything Yachting Australia does that services Australians who are not yet sailing at clubs.

Program Components

Discover Sailing Days – Australia wide day and at clubs as often as they chose (2012 Vic = Nov 11)

Discover Sailing Experiences – first step – new Discover Sailing Courses – dinghy & keelboat Tackers – juniors the highest priority ( + families) Sailability - including 20% of the population Crewing for someone – most people don’t own a boat Sailing Holidays Sailing Pathways – for retention

Resources www.discoversailing.org.au for the public

www.yachting.org.au for Club Officials under

Education & Training Participation

Promotional Materials – brochures, banners, decals etc from OnLine Shop

Mobile Display Stand for Events / Boat Shows etc IT – myClub & myCentre for measuring results

Yachting Australia’s Plan

Yachting Australia Plan 2011-12

Roll out Tackers Research & Design Entry Brand & Launch to ClubsSupport Sailability

2012-13 Support States helping clubs implement Continue developmentMeasure & Monitor

2013-14 Broader public awareness

Yachting Australia 2012-13 Plan Tackers roll out Sailability support Discover Sailing

Continue Development eg website Guidelines for Hosts & Discover Sailing Days Discover Sailing ExperienceCollect low hanging fruit eg member gets memberLocal Area Marketing via Clubs

Commence Commercialisation Communications Plan

Ten Point Club Implementation Plan

Discover Sailing – Ten Point Club Plan

1. Have a Plan

2. Consider the gemba Recommendations

3. Adopt the Sailing Pathway

4. Communicate the Club’s interest in new members

5. Appoint Discover Sailing Hosts

6. Consider Discover Sailing days

7. Consider the Learn to Sail Courses and Experience

8. Promote Crewing opportunities

9. Promote the Club externally

10.Establish a method of measuring your results

1. Have a Plan

Is increased participation a priority right now ? What do you want to achieve ? By when ? What target groups ? (young people, crew, families etc ? ) Who will work on this ? Who is responsible ?

2. Consider the gemba recommendations

Six key recommendations for clubs Work out which ones could benefit your club & action

them

3. Adopt the Sailing Pathway Review that sailing pathway. It appears at www.yachting.org.au

under Participation Which steps do we want to be really good at ? What do we need to do to achieve that ? Steps 1-3 Learn to Sail Courses

1 Learn to Sail 2 Better Sailing 3 Learn to Race

Step 4 Introductory Racing / Green Fleet Step 5 Club Racing Step 6 Club Coaching

4. Communicate the Clubs interest in new members

Update your Club Profile in MyClub – this is what the Discover Sailing website takes people to

Make sure the front page of your website has a prominent entry point for non members

Consider adopting the Discover Sailing logo Consider external signage – is it welcoming and helpful ? Consider the facilities – are they welcoming, and inclusive ?

5. Appoint Discover Sailing Hosts

The gemba “Ask me anything person” Read the Guidelines for Hosts at

www.yachting.org.au under Participation Identify and invite appropriately skilled people Engage all club members in promoting Discover

Sailing and welcoming visitors

6. Consider Discover Sailing Days

Do we want to run our own Discover Sailing Days ? Do we want to be part of the State / National

Discover Sailing Days ? Guidelines for running Discover Sailing Days are at

www.yachting.org.au under Participation

7. Consider Discover Sailing Courses

Do we want to run Learn to Sail courses in Dinghies or Keelboats or for Juniors ?

Have we aligned them to the sailing pathway ? Consider the value of

Tackers – our highest priority Sailability – welcoming and inclusive

Details to become a Discover Sailing Centre are at www.yachting.org.au under Education and Training

8. Promote Crewing Opportunities

Link your clubs website to the Crew Matching Service on www.discoversailing.org.au

Promote crewing opportunities on your own website and noticeboard

9. Promote the club externally

Local Area Marketing What Discover Sailing Promotional Materials would

be useful for us ? Purchase available materials at

www.yachting.org.au/onlineshop

10. Measure your results

How do we know if this is all working ? Measure number of participants , number of new

members MyClubMyCentre

Do we want to survey participants as to their satisfaction ?

Share your results

The Challenge of Change !

More Information or to get Involved

Contact State Associations