tips, tools, & takeaways presented by: daulton west - august 2011 @dwestjr

Tips, Tools, & TakeawaysPresented by: Daulton West - August 2011

@DWestJr

© 2011 ASocialMediaChampion4U© 2011 ASocialMediaChampion4U 22

AgendaAgenda

• Introduction

• Why Twitter?

• Tips

• Tools

• Takeaways


Social media buzz for businessSocial media buzz for business

• Use social media to connect, engage, communicate who you are, what you do (brand awareness)

• Build relationships, share content, differentiate yourself

• Social networking rule of engagement – Find You Follow you Know You Like You Trust You

• Client Funnel - VCP (Visibility-> Credibility-> Profitability) Social networking Relationships Create value

Prospects Drive traffic ATTRACT CLIENTS


Twitter thoughts … Twitter thoughts …

• "Most Twitter users are hyper-connected … They are influencers and really want to share opinions with others…They are very different than the mainstream Facebook users.“

• Companies that just push marketing deals or links to corporate press releases won't gain much traction, experts warn. "Twitter users said, 'we want a conversation with you, not faceless marketing.'"

• For example, Jetblue followers want to receive some promotions, but they also want to know about flight delays, cancellations, general information and what to expect from their in-flight experience.


Why Twitter?Why Twitter?• What’s happening? / "What can I share of value?"• Connects Like-minded People, Ideas, Companies• Information Gathering - Listen & Learn • Converse - Comment, Inform, Share, Get Feedback• Increase Visibility & Brand Awareness • Real-time Conversation • Stay On Top of Industry Trends• Build Relationships • Very Open - Build Following fast• Drive Traffic, Attract Clients

66

Twitter completes the “Power Trio”Twitter completes the “Power Trio”• Use ‘Power Trio’ network to cast a wider net - acquire new

contacts, attract new followers / potential clients, and gather information for relationship / business building

• Having thought leaders and like-minded professionals in your ‘Power Trio’ network enables one to use their knowledge, stay on top of the latest industry trends, tools, news, views


TipsTips

• Effective communication is the key• Remember: always keep your “audience” in mind.

It’s not about YOU. Everyone's favorite radio station: WIIFM (What’s In It For Me?)

• Build relationships first - have a conversation to gain that all-important “know, like, and trust” from people

• Offer value - links to “free” offerings, discounts, giveaways, downloads

• Be a Resource, not a salesperson Twitter is a conversation, not a transaction! -- if you're selling, they're not buying

• Engage - your connections and customers frequently, recommend them, support industry & thought leaders


Build your brandBuild your brand

• Build your brand as someone who shares valuable content


Monitor your brandMonitor your brand

• Google Alerts – set email alerts, frequency for mentions of brand or keywords

• Google Analytics – add code to website to track site metrics ** visitor behavior stats **


Monitor your competitionMonitor your competition

• Knowledge of competitor activities can be very useful

• Consider a competitive audit of your top five competitors in the social realm


Attract and keep more clientsAttract and keep more clients

• People and businesses do business with people they know, like and trust!!

• Developing relationships should be first; the business will easily follow

• Remember: Social networking rule of engagement –

Know You Like You Trust You


Who / What / WhatWho / What / What

• Who’s your target market?

• What’s your message?

• What’s your value proposition?


Find your nicheFind your niche

• Find a niche – your talent / a topic / unique value proposition

• Focus on giving and providing value • Be customer focused! • Customers want to hear what you can do

for them, not a laundry list of all the stuff you want to sell them!

• Clients buy the “benefits” of your products or services


Find your customers – Find your customers – “Fish where the fish are”“Fish where the fish are”

• Follow thought / industry leaders & interesting people - a great way to gather information about your industry, interests, hot topics, breaking news

• Use social networking sites to see where customers are “active”, and expressing a desire or need for services, products, or information

• Leverage popular social media sites such as Twitter, LinkedIn, Facebook, and YouTube to see how your brand is being discussed, what is being said about your competitors, or by them


Find your target audienceFind your target audience

• Use searches to find information in seconds by using a Keyword, Phrase or Category to see where customers are “active”

• Twitter enables us to find individuals and companies using search tactics that can be geographically targeted and used in “real time”

• Twitter tools can assist you in identifying influential industry thought leaders and power users by their klout (Hootsuite) influence as well as follower statistics


6 Twitter Tools 6 Twitter Tools

1. Twitter Advanced Search• Search window Refine results - go to Advanced Search

• Words, phrase, hashtags– Hashtag example: #twitter, #rva, #biztips

• Plug in Words, People, Places Near this place (zip code) Within this distance (miles/kilometers)

1717

Twitter Advanced SearchTwitter Advanced Search


6 Twitter Tools6 Twitter Tools

2. Hootsuite• A dashboard to help you manage and control

the Twitter fire-hose • Has a schedule feature to ‘Tweet later’• Can add social streams to select which

networks to post tweets – Facebook, LinkedIn, FB Business page

• Searches, Feeds, Keywords, Lists can be added and stored as a stream to dashboard

1919

HootsuiteHootsuite



3. Twellow• Target by “categories” similar to the “Yellow

pages” rather than tags or phrases.• Use to research companies or individuals of

interest, “follow” them and monitor relevant conversations to see what is being discussed about your industry, brand.

• Recently upgraded - now much faster to use with a better user interface.

2121

TwellowTwellow



4. Topsy• Use keyword and phrase search

according to parameters, e.g., last hour, past 24 hours, past 30 days.

• Look for “Experts” that mention keyword, set email alerts

2323

TopsyTopsy



5. WeFollow• Either “Most Influential” by their ratings or

“Most Followers” views provided

• Provides statistics and means to identify & target the influential people or brands

• View top Tags, Cities, Twitter users

2525

WeFollowWeFollow



6. Just Tweet It• Choose a directory category, list your name,

and find other Tweeters in your profession.– Twitter User Directory – Twitter Tools Directory– Ex: Twitter Tools Directory / Twitter for Business /

50 IDEAS ON USING TWITTER FOR BUSINESS

2727

Just Tweet ItJust Tweet It


TakeawaysTakeaways

• “Quality”, not “quantity”, “Less is more” for messages • Be someone who educates and “shares” -- not “sells” or

“spams” others with constant sales fluff• WIIFM (What’s In It For Me?) [client's favorite radio station]

Keep audience in mind -- Its not about YOU!• Build relationships first - have a conversation to gain that

all-important “know, like, and trust” from people• Offer value - links to “free” offerings, discounts, giveaways,

downloads• Be a Resource, not a salesperson

Twitter is a conversation, not a transaction! -- if you're selling, they're not buying

• Engage - your connections and customers frequently, recommend them, support industry & thought leaders


ResourcesResources

• 50 IDEAS ON USING TWITTER FOR BUSINESS (by Chris Brogan)

• How and Why to Launch a Business Presence on Twitter (by C.G. Lynch )

• Companies use social media to boost e-Commerce sales (by Daulton West)

• 6 social media marketing tips for e-Commerce (by Daulton West)

• How social media helps technology firms attract new business (by Daulton West)

• 5 best practice tips: use social media to engage, not enrage followers (by Daulton West)

3030

Contact InformationContact InformationDaulton West, Jr.Social Media Strategist, Trainer, Coach, Twitter Specialist,

Online Writer / Blogger

Website: ASocialMediaChampion4U.comBlog posts: socialmediatodayOnline articles: Richmond Social Media Examiner

Twitter: @DWestJrLinkedIn: daultonwestjrFacebook: dwestjrFacebook: ASocialMediaChampion4U (Business page) Email: [email protected]

© 2011 ASocialMediaChampion4U. All rights reserved. Do Not Copy or Distribute.

tips, tools, & takeaways presented by: daulton west - august 2011 @dwestjr

Documents

dwestjr slide

social realm slide

twitter users

valuable content slide

salesperson twitter

open build

brand google alerts

business use social