tips to be a master of marketing on facebook

Tips to be a master of marketing on Facebook

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Start a Facebook page and maintain it

• Start a Facebook page if you don’t have one already• Brands must start to look at virtual spaces as an extension of the real

world• Facebook allows you to interact with your followers, widens your reach

and helps in understanding your audience better• Ensure that your timeline is regularly updated with various posts to

engage and build your audience• Another important feature to keep an eye on is the ‘Insights’ tab. Visible

only to the admins of the page, the Insights tab allows marketers to see the analytics associated with the activity on their Facebook page.

• This gives them a more specific understanding of which posts gets the most engagement, tracks the volume of their traffic and fan building activity.


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Content is king• Brands must create regular posts, as it is the key

way to build and audience and retain them• Always ensure that your content is entertaining,

engaging and informative• It is important to contrast your fun posts with

educational ones that provide value for the users, the holy grail is finding a balance between the two. It has also been found that posts are far more effective when it comes with an image along with it, as the immediacy makes it far more engaging for the user.


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Advertising on Facebook

• The “Original” Facebook Ads– Also known as marketplace ads, these appear in the

right hand column of the page on the desktop site and are the ads most of us are used to seeing.

– This format is similar to a typical online display ad and consists of a headline, some short copy and an image.

– Campaigns can be used to get users to convert on external websites.

– They can also be used to direct users to Facebook pages or apps as a way to increase likes or engagement.


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• Sponsored Stories– Sponsored Stories appear in the news feed on

both desktop and mobile – These ads are based on users’ interactions with

whatever is being promoted (like a brand’s business page or a special offer)


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• Promoted Posts– Promoted Posts are just that: posts that are

promoted in the news feed (desktop and mobile) according to the number of users an advertiser wants to reach (and the amount they are willing to pay)

– They are shown to users that already like the page as well as their friends, making them an ideal choice for increasing engagement with an existing audience while increasing visibility among potential fans


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• Page Like Ads– This is one of the newest Facebook ad options,

introduced in December– Following a set up similar to promoted posts, page

owners can choose to promote their page according to the number of likes per a day that they are willing to pay for.


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• Page Post Ads– Page Post Ads are basically the standard

“marketplace” version of promoted posts – Unlike promoted posts, page post ads can be used

to reach all users, not just those who already like a page and their friends

– They are visible on both desktop and mobile


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Knct Lab Overview

• High performing digital marketing solutions provider

• End-to-end services from data analysis, market research to campaign implementation

• Google certified professionals• Experts across various functions:

advertising, paid media, creative, analytics, web design & development and marketing automation

• Located in Bangalore• Visit us at www.knctlab.com

http://www.knctlab.com/

tips to be a master of marketing on facebook

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