tint 101- a beginner's guide
TRANSCRIPT
INTRODUCTIONS
Housekeeping • Audio/visual check - please message us if you have
trouble seeing and hearing me• Please post your questions in the Q&A section of the
GoToWebinar widget• If you encounter any issues during the webinar, please
send a message via chat• This webinar is being recorded and will be shared with
you afterwards along with these slides
INTRODUCTIONS
Goals for today’s webinar • Basic feature walkthrough• Favorite client examples• Tips on social strategy• Q&A
TINT Vocab A LESSON
What is a TINT?
• A combination of social feeds aggregated, personalized and moderated
• AKA a social hub, social wall, social feed, etc.
• You can create as many TINTs as you’d like as long as you stay within the feed count of your subscription plan
What is a social feed?
• A #hashtag, @handle, location, keyword, etc. that you pull in from any of the social networks TINT offers
• E.g. if you connect hashtag #TINT on Twitter and Instagram, that counts as 2 feeds
AGENDA
Basic Feature Walkthrough
AGENDA
Client Examples
Our Favorite Activations CLIENT EXAMPLES
AGENDA
Social Strategy
• They use TINT to connect the people who eat their produce — each restaurant’s diners — to the journey their food takes from field to plate.
• This is a great example of a client who has implemented TINT in a wide variety of mediums
Specialty Produce SOCIAL STRATEGY
“Everyone loves to be a part of something and that’s what you get with TINT. We love the analytics provided by TINT - we can see exactly where we came from. July 2014 we had 77 total posts to the #specialtyproduce” hashtag. in July 2015, we had 1,018 posts. That’s almost up 900 individual posts a month!
- Kelly OrangeSocial Media & Community Affairs Director
“”
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• Travelocity used TINT to run their “most successful marketing campaign in their history” around #IWannaGo• By giving away a dream vacation, Travelocity inspired over 25,000 people to market their brand on Twitter, Instagram, and
Vine to win the grand prize!
Travelocity #IWannaGo SOCIAL STRATEGY
Q&A ____
Fire away! If we can’t get to your question in our allotted time, we’ll answer it by
email afterwards.
$50 Amazon Giveaway! ____
Drumroll please…
