blogger 101: a beginner's how-to guide
DESCRIPTION
Many businesses are tapping into the power of content marketing via blogs. This presentation takes a look at popular blog platforms and the types of blog formats available for businesses regardless of size and industry. Plus, get an easy to follow, how-to guide to create your first blog on Google’s blogging platform -- Blogger.TRANSCRIPT
Project Socialize, LLC 2014
© Copyright 2010
“Social Media puts the “public” into PR and the “market” into marketing.” ~ Chris Brogan
� Online forms of communicating include: � Blogs � Microblogs � social networking sites � Podcasts
� What’s a blog? Websites that contain entries/articles in reverse chronological order
� What are the types of blogs: � Writing blogs � Picture blogs � Video blogs
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Blogger is one of the earliest blog platforms. Owned by
Google they pride themselves as being a “push button
publisher”.
Wordpress - once for bloggers only, it is now a
fully-customizable content management system with over 200 million users.
Websites that contain entries/articles in reverse chronological order.
MTV Movies Blog – Visit: http://moviesblog.mtv.com/
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Lilia Photography –Photography Blog –Visit:
http://lilia.com/
The Cooking Blog–Writing Blog –Visit: http://thecookingblog.blogspot.com/
1 Name your blog
2 Use the name as the blog address
3 If not available Blogger will immediately tell you.
Blog Dashboard 1 Write/Post a Blog
Article 2 Review and
approve comments 3 Design how the
blog looks 4 Follow other blogs
1 Write/Publish/ Preview a blog
Article
2 Insert photos and video into blog post
3 Access other Dashboard functions
Look at your new blog!
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Nikki J. Means, Founder & CEO Project Socialize Phone: 513-779-2444 Email: [email protected] Website: http://ProjectSocialize.com Twitter: http://twitter.com/projectSocializ Facebook: https://www.facebook.com/ProjectSocialize Flickr: http://www.flickr.com/photos/projectsocializellc/ YouTube: http://www.youtube.com/user/ProjectSocialize