blogger 101: a beginner's how-to guide

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Project Socialize, LLC 2014 © Copyright 2010 “Social Media puts the “public” into PR and the “market” into marketing.” ~ Chris Brogan

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Many businesses are tapping into the power of content marketing via blogs. This presentation takes a look at popular blog platforms and the types of blog formats available for businesses regardless of size and industry. Plus, get an easy to follow, how-to guide to create your first blog on Google’s blogging platform -- Blogger.

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Page 1: Blogger 101: A Beginner's How-To Guide

Project Socialize, LLC 2014

© Copyright 2010

“Social Media puts the “public” into PR and the “market” into marketing.” ~ Chris Brogan

Page 2: Blogger 101: A Beginner's How-To Guide

� Online forms of communicating include: � Blogs � Microblogs � social networking sites � Podcasts

� What’s a blog? Websites that contain entries/articles in reverse chronological order

� What are the types of blogs: � Writing blogs � Picture blogs � Video blogs

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Page 3: Blogger 101: A Beginner's How-To Guide

Blogger is one of the earliest blog platforms. Owned by

Google they pride themselves as being a “push button

publisher”.

Wordpress - once for bloggers only, it is now a

fully-customizable content management system with over 200 million users.

Websites that contain entries/articles in reverse chronological order.

Page 4: Blogger 101: A Beginner's How-To Guide

MTV Movies Blog – Visit: http://moviesblog.mtv.com/

Page 5: Blogger 101: A Beginner's How-To Guide

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Lilia Photography –Photography Blog –Visit:

http://lilia.com/

Page 6: Blogger 101: A Beginner's How-To Guide

The Cooking Blog–Writing Blog –Visit: http://thecookingblog.blogspot.com/

Page 7: Blogger 101: A Beginner's How-To Guide
Page 8: Blogger 101: A Beginner's How-To Guide
Page 9: Blogger 101: A Beginner's How-To Guide

1  Name your blog

2  Use the name as the blog address

3  If not available Blogger will immediately tell you.

Page 10: Blogger 101: A Beginner's How-To Guide

Blog Dashboard 1  Write/Post a Blog

Article 2  Review and

approve comments 3  Design how the

blog looks 4  Follow other blogs

Page 11: Blogger 101: A Beginner's How-To Guide

1  Write/Publish/ Preview a blog

Article

2  Insert photos and video into blog post

3  Access other Dashboard functions

Page 12: Blogger 101: A Beginner's How-To Guide

Look at your new blog!

Page 13: Blogger 101: A Beginner's How-To Guide

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Page 14: Blogger 101: A Beginner's How-To Guide

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Nikki J. Means, Founder & CEO Project Socialize Phone: 513-779-2444 Email: [email protected] Website: http://ProjectSocialize.com Twitter: http://twitter.com/projectSocializ Facebook: https://www.facebook.com/ProjectSocialize Flickr: http://www.flickr.com/photos/projectsocializellc/ YouTube: http://www.youtube.com/user/ProjectSocialize