Tim Martienssen, Regeneration Manager, Wiltshire Council

Broadband

Market needs Services Communication networks

“Digital Britain” – Digital inclusion, Combating climate change, Flexible working

Consumers

Simple to use ways of being

connected, informed,

entertained and engaged at

home and on the move at

prices they consider good

value.

Simple - iPhone, Wii;

Connected - Skype, IM, Mobile BB;

Informed - bbc.co.uk, Google;

Entertained - On demand TV, iPlayer,

iTunes;

Engaged - Facebook, You Tube;

On the move - Mobile broadband;

Businesses

Access to richer business tools

to improve the way they

manage their operations and

suppliers, reduce costs and

grow their business at prices

they can afford.

Manage - Hosted applications,

remote working;

Cost reduction - Shared

infrastructure, Virtual Private

Networks (VPN’s);

Grow - Web 2.0, web marketing,

sales and fulfilment;

Next Generation Access

•ADSL2+

•Fibre

•Ethernet

Advanced data

connectivity

•Ethernet

•IP VPN

21CN Platform

•Backhaul

•Core

Exchanges Homes/Businesses

Copper

CopperFibre

Fibre

Cabinet

ADSL2+•Up to 20Mb/s

Fibre to the Cabinet (FTTC)•Up to 40Mb/s

Fibre to the Premise (FTTP)•100Mb/s+

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Objectives of Digital Britain:

• Modernising and upgrading our wired, wireless and broadcasting infrastructure to sustain Britain’s position as a leading digital economy;

• Providing a favourable climate for investment and innovation in digital• content, applications and services;• Securing a range of high quality public service content, particularly in news;• Developing the nation’s digital skills at all levels; • Securing universal access to broadband, • Increasing take-up • Using broadband to deliver more public services more effectively and more

efficiently.

What does this mean for Wiltshire?

• Different parts of the County moving at different speeds• Need to prioritise where action is needed most• Need to be able to influence the market, encourage demand• Need to be able to influence investment• Need a clear objective – what standard are we trying to achieve• Need better information• Need to co-ordinate our response• Need to be prepared for opportunities• Need to be looking ahead