Geoffrey Niven

Robert Hoeijmans

November 2008

Thunderhead NOW Overview

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Agenda

Who are Thunderhead?

– Brief company overview

– Customer successes

What is Thunderhead NOW?

– Thunderhead NOW Product overview

– Demonstration of Thunderhead NOW

Questions

Thunderhead

The fastest growing ‘Enterprise Communications’ software platform

used by Fortune 500 companies to create customer engagement applications

that deliver Personalised, Contextual, Multi-Channel communications

Thunderhead Company Overview

• 100 enterprise customers, including many “blue chip”

corporations

• Profitable, self-funded organization with no outside

investment

• Fastest growing high-tech company in the UK

Snapshot

• The Thunderhead NOW enterprise communications platform is based on innovation and open standards

• “One-platform-for-all communications” paradigm built purely on XML

• Rapidly taking market share

Our Technology

• IBM Premier Business Partner with proven customer success in selling integrated IBM solutions

• HCL „Thunderhead Centre of Excellence‟

Proven Relationship with IBM

• Initially founded in 2001

• Thunderhead platform launched in November of 2003

• Headquartered in the UK, with offices in the US,

Switzerland, Australia and Singapore

• Focused on delivering solutions for Financial Services,

Insurance and Healthcare, and the Public Sector

Thunderhead

The Thunderhead NOW Platform

• The Thunderhead NOW platform was designed to address a critical gap in the document generation

market, by providing a single enterprise-level platform for personalized multi-channel communications,

based on an XML core and open standards

• The platform enables enterprises to cater to an expanding range of digital channels requiring dynamic,

personalized content and integration with business processes

What is Thunderhead NOW?

• Business Usability – Eliminate the IT bottleneck and empower designers and users

• XML & Open Standards – Industry Standard Schemas (input and output)

• Integration – Utilize extensive library of web services on a native SOA platform

• Multi-channel – One Template / All Channels

Design Principles

• Launched in 2003 as the first standards-based enterprise communications solution

• Version 4.0 (the current release) of Thunderhead released July 2008

• Extends template creation and management to the Enterprise through:

• Role-based user interfaces integrated into a web browser

Thunderhead NOW

Representative Customers

Investment Banking Retail Banking Government & Other

“Thunderhead NOW will enable our business users to vary our

communications according to our customers’ needs and circumstances.

We see Thunderhead as key to upgrading the quality and relevance of our

communications.”

“Thunderhead has enabled Prudential to transform its customer communication

process. Our business is now able to communicate more clearly and

consistently with our customers, whilst having the agility to quickly respond to new regulation and market demand”

“The Thunderhead implementation was the first project I've been involved in over

the last 12 years that has actually exceeded expectations. The ease and

success of integrating Thunderhead into the loan origination process has

convinced us to expand its use across all of our business units.”

“Thunderhead’s pre-built connectors for IBM ECM—along with its high-volume

production printing, robust correspondence features, and user

control of document templates—made it the clear choice.”

The AA Prudential Insurance Origen Financial State of Indiana DWD

Insurance & Healthcare

Case Studies

Customer Industry Issues and Outcomes

Healthcare

• Market-leading UK health and care organization doing business in 192 countries• Existing process impacting customer service and brand loyalty• Continuing issues with quality and compliance• Correspond NOW deployed across 2,500 seats in customer service operation• Business users now in control of communication processes, able to personalize

content across all channels• Time to produce new communications reduced by 90% (1 week to just hours)• Originally 2,019 document types, now consolidated to 50 standard templates• Direct annual cost reductions of £410K per year (staffing)• Eliminated 76 legacy platforms with single, enterprise system

Insurance

• Leading UK provider for travel, insurance and financial products for over-50 market• Now part of the Acromas Group, along with other Thunderhead customer, The AA• Recognized leader in personalized, 1:1 marketing in the UK• Issuance of personalized insurance quotes, policies and renewals and production

of motor, home and private medical documents• Suffering from increased customer churn in highly competitive market• Significant issues with IT resource dependency, and quality/personalization• Now issuing personalized communications that reflect previous transaction

history and customer profile/preferences (CRM integration)• Time to market for new documents and products reduced 25%• IT dependency reduced by 25%

Note: Reference contact information included in appendices.

Thunderhead NOW Product Overview

Version 005

One Platform for all Enterprise Communications

Business defined exception rules Filters documents from

production process Controlled review & editing

environment

Automated, one-off communications

Real-time data input Often customer-facing Instantaneous delivery

Data-driven template Allows controlled editing of

individual documents Designed for call centre agents

Highly automated Significant volumes Data-driven, rules-based Typically, print-centric Highly scalable

Ad Hoc CorrespondenceSTP / Batch

Real-Time / On-Demand Business Exceptions

Thunderhead Four Layer Model

Thunderhead ArchitectureD

eskto

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(En

d U

ser)

Pro

du

cti

on

Dev

elo

pm

en

t

(Do

cu

men

t A

uth

ors

)

Review

NOW

Automated STP

Document

Definition

Data

Definition

Administration

Systems

Communication

Engine

©2007 Thunderhead Ltd.

By Exception

Content

Repository

Business Content

Studio

Business Object

Studio

Administration

Batch

Ad Hoc

Correspond

NOW

XML

Fax

PDA/SMS

Web RSS/Atom

Print

Archive

Email

Review Case

Interview

NOW

Thunderhead NOW Demonstration

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Thunderhead Internal Architecture

Scale across multiple machines

Job Processors

Job Queue Job Queue

Win

do

ws

Th

un

derh

ead

Serv

ices

Bro

wser

Thunderhead

Database/Repository

RMI

Th

un

derh

ead

Serv

er

Web Services

Service Manager

Service Loader

Java

Input Listeners

JMS

Output

ProcessorDistributors

SOAP

SOAP

Java

.NET Control

.NET Application

Job Queue

Channel

Renderers

Job Manager

Scale within a single machine

©2007 Thunderhead Ltd.

Correspond

NOW

Review

NOW

Business Object

Studio

Business Content

Studio

Administration

Thunderhead Output Processor

Designed to handle diverse

output requirements

Out-of-the-box functionality with

capability to extend

Handles

– Sorting

– Splitting

– Collation

– Barcoding for finishing

– Exclusion Lists

– Store and forward

– Onward delivery

Spool

Bin

Bin

Envelope

Envelope

Envelope

Geoffrey Niven, Global Director, Solutions Architecture Group

Thunderhead NOW Overview

Version 005