thriving through smart service ecosystems 20161014 seoul
TRANSCRIPT
Thriving Through Smart Service Ecosystems
Yassi Moghaddam
Executive Director, ISSIP
Seoul, Korea; October 14, 20162nd SMB Consulting Conference
ISSIP 2016
• ISSIP, Executive Director since 2012
• Stradanet, Managing Director since 2005
• VP/Director Business Development & Marketing for Avici, Apogee Photonics, Mojo Mobility, 2000-2010
• Before, Bell Laboratories, Senior Technical & Product Manager
• MBA, Columbia University, MS Electrical Engineering, GA Tech, BS Electrical Engineering, University of Oklahoma
Thank you for inviting me!초대해주셔서감사합니다
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Today’s conversation
• Platforms: engines of the Service economy today • Technology Platforms• Business Model Platforms
• Smart Service System Platforms for Industry 4.0• Co-create with ISSIP!
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Evolution of Commerce
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18th Century 20th Century Today
PersonalizedLocalInefficientExpensive
Not PersonalizedGlobalEfficientAffordable
PersonalizedLocal & globalEfficientAffordable
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What do they have in common?
Software Cars Clothes
As-A-Service
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By 2018…
o > 50% of large enterprises will create industry platforms
o > 80% of all enterprises will partner at least with an industry platform
Source:Accenture
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Solutions
Product
Value
＄
Product + Service that supports the Product (maintenance, support, warranty, etc.)
Product + Service that Support the Customer
＄＄
＄＄＄＄
Where is the value?
Example
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Platform Businesses enabled by “The 3rd Tech Platform” have created tremendous value
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Indu
stri
al R
evol
utio
n
2nd
3rd
4th
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Innovation Accelerators driving “the 4th Industrial Revolution”
Source:IDC9
Cyber-physical Systems
Digital Pioneers…
Tech Platform
10ISSIP 2016
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Platforms Industry ImpactAccelerators
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Platform Accelarators IndustryImpact
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Platform Accelerators Industry Impact
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Platform Accelerators Industry Impact
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Platform Accelarators Industry Impact
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MillionsofDevelopers
Tech Platform
+
BillionsofUsers
Platform Business
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Agriculture Networking & Com. Consumer Goods Energy
Education Financial Gaming Healthcare
Transportation Media Professional Services
Logistics
Local Services Operating Systems Retail Travel
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SOURCE: Global Platform Survey, The Center for Global Enterprise, 2015
Platforms Worldwide
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Source: Accenture, Technology Vision 2016
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SMBs
SmartRegion
SmartCountry
Government
Enterprises
Universities
SmartCity
Smartworld
Smart Service Ecosystems
• People-centric,• Able to
personalize • Can scale
efficiently and globally
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Engine of Product
Innovation
Engine of Smart Service
Ecosystems
Engine of Service
Innovation
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Business Platform
Tech Platform
Dynamic Organizational
Model
People-Centered Design
Smart Service Ecosystems
API
Open Innovation
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Google AcquiresApigeeFor $625m
API Value in Smart Service Ecosystems
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Employees 76,000Suppliers 361,000iOS developers 1.4M
Revenue $233 B
Rev/employee ~$3M
Employees 1 million
Revenue $70B ($162.3B 2015)
Rev/employee ~$0.16M
2015 1984
Dynamic Organizational Models
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$200MCompetition– ResearchtocureDiabetes,2010
Open Innovation
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• Service ecosystems are complex
• Design thinking help generate creative solutions by understanding People (Customers, Partners, Employees, Shareholders ) in the business context.
• 85% senior execs see Design Thinking skills critical to achieve As-A-Service businesses transformation.
People—Centered Design
(Source- Accenture sponsored research: The Evolution to the As-a-Service Economy Poses Major Opportunities and Threats to Enterprises, 2015)
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Service ecosystems in need of innovation Abound…
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https://www.youtube.com/watch?v=RuMpnWxblVY
https://www.youtube.com/watch?v=QE2vKzHJlhA
Doing good and doing well
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“If we can reconceive of our government so that the interactions and the interplay between private sector, nonprofits, and government are opened up, and we use technology, data, social media in order to join forces around problems, then there’s no problem that we face in this country that is not soluble.”
– President Barack Obama
Smarter Cities, Platform for Citizen Innovations
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https://www.youtube.com/watch?time_continue=9&v=ZMUvQZqvjFg
https://www.youtube.com/watch?v=o4ag2zIH2Q0
Government Data as a Platform for Innovation
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NSF investment since 2013: $30M
European initiative helping to create ‘smarter’ services for cities across Europe
Government Investing In Service Ecosystems
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Source: Voices of workable future, Institute of the Future,, fall 2015)
People transforming work in the platform economy
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The Shape of Innovation
Source: World Economic Report, February 2016
Other future in-demand skills• Community management• Coaching• Collaboration• Programming
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Further reading….
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www.iese.edu
IESE Cities in Motion Index
Center for Globalization and Strategy
2015
How ISSIP promotes Smart Service Ecosystems & how you can get involved….
Our mission:“Promote service innovation for
our interconnected world.”
We help institutions and individuals to grow and be successful in our global
service economy.
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ISSIP Open Service Innovation Platform
Students Industry Academia
Platform Technologies
Smart Region Smart Region Smart Region
ISSIP: a Platform to Promote Smart Service Ecosystems Globally
Government
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Overview
§ Founded July 2012
§ Individual Members:
> 1000+
§ Members representation:o Universities: 150+
o Companies 100+
o Countries: 42+
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Ammar Rayes,Founding President, ISSIP; 202-2013Distinguished Engineer, Cisco Services
Haluk DemirkanBOD Member, ISSIP;Professor U. of Washington
Jeff WelserPresident (2015), ISSIP;VP Director Almaden Research, IBM
Jim SpohrerBOD Member, Secretary, Treasure, ISSIP; Director Global University Programs, IBM
Yassi MoghaddamExecutive Director, ISSIP; Formerly Bell Labs, AT&T, Lucent, Wells Fargo, & several startups
Ralph BadinelliVP, 2016, BOD Member, ISSIP;Professor Virginia Tech
Monique MorrowPresident, 2016, ISSIP;CTO-Evangelist New Frontiers Development and Engineering, Cisco Systems
Sunil Kripalani,BOD Member, ISSIP; VP Services, Cisco
Kazuo Iwano, BOD Member, ISSIPPrincipal Fellow, Center for Research and Development Strategy, JST
Leadership Team
Prashant Tyagi,BOD Member, ISSIPSenior Director IoT and Analytics, GE
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1. Convening of industry leaders, leading academic researchers, entrepreneurs, and policy influencers to:§ Empower organizations to grow through services
2. Publications for thought leadership through§ White papers§ Books – business expert press§ Journal Articles
3. Facilitating industry - academia research and & student project-based learning
4. Influencing of Standards to address Service Orientation in:§ IoT § Digital Transformation§ Analytics§ Smart Services ( retail, hospitality, healthcare, cybersecurity, cognitive
computing etc.)
How?
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Cognitive Computing
Education/ Research
Strengthen service related education and research globally
SDNAccelerate transition of SDN to spark innovative approaches to
service delivery.
Service Design
Research trends in service design and user experience
Service Innovation Framework
Apply into practice latest services research to achieve sustainable
innovation and growth
To augment and scale human expertise
Promote Service Oriented IoT reference architectures &
Standards
IoTIoT
Special Interest Groups & Communities of Interest
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Opportunity for Book Publishing
•Collection Title: Service Systems and Innovations in Business and Society •Co-founder & Editors: James C. Spohrer & Haluk Demirkan (on April 2011)•The primary readers are professionals, executives, researchers•ISSIP Members’ Benefits:
-Opportunity to publish -Discount on published books
# of booklets completed (published) 11# in the pipeline 17
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• Hawaii International Conference in Systems Sciences (HICSS), http://www.hicss.org/
• T-Summit, http://tsummit.org/
• Human Side of Systems Engineering, http://www.ahfe2016.org/board.html#hsse
• And, possibility of others if proposed by ISSIP Ambassadors
Co-Sponsored Conferences
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ISSIP Ambassadors: interfaces to professional associations, research centers, conferences, …
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• Geographic chapters are proposed by members and approved by the Board of Directors
• Chapters: ISSIP Germany, Italy, Switzerland
• Chapters for Japan, UK, Jordan, Australia, and others are being planned
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ISSIP Chapters
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§ Join us: www.issip.org
§ Inquire: [email protected]
§ ISSIP LinkedIn Group:http://tinyurl.com/mvcmuw5
§ twitter:
@The_ISSIP, #ISSIP
Let’s Co-Create!
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고맙습니다!
Thank You!