IFIES-International Food Industry Exhibition, Seoul IFIES-International Food Industry Exhibition, Seoul

2009 2009 SEOUL FOOD & HOTEL

SEOUL FOODTECH

SEOUL FOODPACK

SEOUL FOOD SAFETY

www.seoulfood.or.kr

History & Development of IFIES

Scale of Participants & Satisfaction in 2008

Comparison of Asia’s main food exhibitions

IndexIndex

2

3

4

5

11 Import : Food & Packaging Machinery

Overview of IFIES in 2009

3

Food Import (2006)

- Food Market : U$35 Billions

* Food Import : U$7.8 Billions

Unit : U$ million

Packaging M/C Import (2006)

Unit : U$ thousand

- Import : U$209 Millions

* Import mainly from Europe & Asia

1. IMPORT : Food & Packaging Machinery

2. 2. History & Development of IFIES

Commencement Year :1983

Category 2006 2007 2008 2009

Scale ( ㎡ ) 29,359 32,157 53,541 53,541

Exhibition Hall Hall 1-3 Hall 1-3 Hall 1-5 Hall 1-5

No. of Participants

684 913 1,069 1,100

No. of Stand 1,226 1,630 2,020 2,100

No. of Visitors 34,667 39,382 35,084 -

ExpansionExpansion

Development Strategy

2006

2007

2008

2009

SEOUL FOODSEOUL FOOD

SEOUL FOOD& HOTEL

SEOUL FOOD& HOTEL

SEOULFOODTECH

SEOULFOODTECH

SEOUL FOOD & HOTEL

SEOUL FOOD & HOTEL

SEOULFOODTECH

SEOULFOODTECH

SEOUL FOOD & HOTEL

SEOUL FOOD & HOTEL

SEOULFOODTECH

SEOULFOODTECH

SEOUL FOOD SAFETY

SEOUL FOOD SAFETY

SpecializationSpecialization

2. 2. History & Development of IFIES

SEOUL FOOD PACK

SEOUL FOOD PACK

SEOUL FOOD SAFETY

SEOUL FOOD SAFETY

InternationalizatInternationalizat

ionion

Evaluation Developed as the one of the top brand Exhibition in Asia

UFI Approved (Year 2004)

The largest in Korea and top 4 in Asia

Business Oriented Exhibition

2. 2. History & Development of IFIES

3. 3. Scale of Participants & Satisfaction in 2008

Participants : 34 Countries, 1,069 Companies, 2,020 Stands

Europe14 Countries

(129Co., 158 Stands) Asia

11 Countries(853Co.,

1,732Stands)

Oceania2 Countries

(13Co., 20Stands)

NorthAmerica

2 Countries(62Co., 75

Stands)

SouthAmerica

5 Countries(12Co.,

35Stands)

3. 3. Scale of Participants & Satisfaction in 2008

Participants Satisfaction

29%4%

17% 50%

1st 2nd 3rd More than 4th

◈ No. of Participation

30% 4%66%

Positive

considerationDeclineHope

◈ Will of reparticipation

Enlargement

Of Domestic

Market

Product

PR

Company

PR

Findbuyer

◈ The Goal of Participation

14.6%

85.4%

Below AverageAbove Average

◈ Achievement of Goal

Etc

Domestric Domestric

ParticipantsParticipants

51%

19%14%

9% 7%

80% of foreign participants expressed satisfaction

Malaysia exhibitors had a great time and were satisfied

with the Seoul Food & Hotel 2008. Also, we are looking

forward to attending the Seoul Food & Hotel 2009.

- Attache of Malaysia Embassy in Korea

Foreign Foreign

ParticipansParticipans

3. 3. Scale of Participants & Satisfaction in 2008

4. 4. Comparison of Asia’s Big 5 exhibitions

COUNTRY EXHIBITIONPERIOD(2008)

SCALE( ㎡ )

No. ofParticipan

t

fee (U$/ ㎡ )

Space only

Walk on stand

Singapore

FOOD&HOTEL ASIA

4. 22 ~ 4. 25 72,000 2,626 US$ 494 US$ 440

Japan FOODEX JAPAN 3. 11 ~ 3. 14 54,000 2,412 US$ 637 US$ 396

Korea IFIES 20085. 14 ~ 5.

1753,541 1,069 US$ 335

US$ 280

Hong kong

HOFEX 5. 13 ~ 5. 16 35,000 1,800 US$ 445 US$ 380

Taiwan FOOD TAIPEI 6. 18 ~ 6. 21 29,049 768 US$ 182 US$ 164

FOODEX JAPAN FOODEX JAPAN

20082008

5. 5. Overview of IFIES 2009

PERIOD 5. 13(Wed) ~ 5. 16(Sat) [4days]

SCALE 53,541 ㎡

COMPOSITION

◈ IFIES 2009-International Food Industry Exhibition, Seoul 2009

- Seoul Food & Hotel 2009 - Seoul FoodTech 2009 - Seoul Food Safety 2009 - Seoul FoodPack 2009

VENUE KINTEX

PARTICIPANT

1,110 Companies (Dom. 700, Foreign. 410)2,100 Stands (Dom. 1,600, Foreign 500)

EVENTSBarista, Culinary, Seminar, Partner Country etc.

Dead line Discount

2008. 10. 31

- Walk on stand( ㎡ ): U$335 U$310- Space only ( ㎡ ): U$280 U$255

Early Bird Early Bird

DiscountDiscount

5. 5. Overview of IFIES 2009

Home page : www.seoulfood.or.krHome page : www.seoulfood.or.kr

Thank you,Thank you,

See you in 2009See you in 2009