three steps to a winning personal brand
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Three Steps to A Winning Personal Brand. What Are We Going to Talk About?. Branding Personal Branding The Three-Step Process. What is a Brand?. Unique Promise of Value. What are the World’s Strongest Brands?. Source: InterBrand. Strong Brand Are…. A _ THE _ T _ C. Strong Brand Are…. - PowerPoint PPT PresentationTRANSCRIPT
Three Steps to A Winning Personal Brand
What Are We Going to Talk About?
o Brandingo Personal Brandingo The Three-Step Process
o Brandingo Personal Brandingo The Three-Step Process
What is a Brand?
Source: InterBrand
What are the World’s Strongest Brands?What are the World’s Strongest Brands?
Strong Brand Are…
A_THE_T_C
Strong Brand Are…
A_THE_T_CU N I
The DonaldRichard
Jack
Colin Tiger
Oprah
Everything is a Brand
Martha The Domestic Diva
FastidiousCreativePerfectionistDomestic
The Evolution of WorkThe Evolution of Work
1960s 1980s 2000s
What is Your Brand?
PeersTarget Audience
YouYour Brand
Your Brand is Your…
R_PUT_T_ON
Your Brand is Your…
R_PUT_T_ONE A I
BeYourself
Why Branding for Career Coaches?
o The corporate brand is your brand
o People are buying you!
o Brand congruence contributes to success and fulfillment
o The corporate brand is your brand
o People are buying you!
o Brand congruence contributes to success and fulfillment
What makes you unique
makes you successful!
Why Branding for Your Clients?
oLongevity is waningoCompetition is fierceoCredentials alone are not enoughoCommodities compete on priceoThey want to make a mark - leave a legacy
oThey want increased fulfillment
oLongevity is waningoCompetition is fierceoCredentials alone are not enoughoCommodities compete on priceoThey want to make a mark - leave a legacy
oThey want increased fulfillment
1-2-3 Success!
EXTRACTEXTRACT
EXPRESSEXPRESS
EXUDEEXUDE
Benefits of a Strong Personal Brand
o Self understandingSelf understandingo Visibility and presenceVisibility and presenceo DifferentiationDifferentiationo ControlControlo WealthWealtho ContinuityContinuityo AchievementAchievemento FulfillmentFulfillment
1ExtractThe Brand Discovery Phase
ExtractThe Brand Discovery Phase
1. Extract
Peers Target Audience
You
Your Brand
o Internal PerspectiveInternal Perspective
o External PerceptionsExternal Perceptions
Know Yourself
You
Turn YourGoals into
GOLD
SupportiveSupportive
Colorful
Colorful
HonestHonestCreative
SmartSmart
FunkyFunky
ReliableAdventurous
Adventurous
Irreverent
Sassy
CaringCaringStu
bborn
Stubbor
n
Funky
DrivenDriven
Outrageous
Stressed Stressed
OutOut
BoldBold
External Perceptions
www.reachcc.com/360reach
InnovativeBoldMaverickRisk TakerSuccessfulCompetitiveBoundless
Richard Branson The Intrepid BrandRichard Branson The Intrepid Brand
Eliminate the ‘F’ Word
F_ _N
Eliminate the ‘F’ Word
F_ _ _I NEX Outstanding
Exceptional
Best
Extraordinary
o DemographicsDemographics
o PsychographicsPsychographics
Know Your Target Audience
Target Audience
Focus.Focus.Focus.
o What’s the same?What’s the same?
o What separates you?What separates you?
Know Your Competitors
Peers
To BeOutstanding,Stand Out.
2ExpressThe Brand Communications
Phase
ExpressThe Brand Communications
Phase
The ‘ilities’
o Visibilityo Visibility o Credibilityo Credibility
The Communications Wheel
ArticlesWebSpeakingNewsletterVolunteerSponsorshipInterviews
CONSISTENCY
CLARITY
CONSTANCY
You Can’t Spell BrandWithout the Letter “C”You Can’t Spell BrandWithout the Letter “C”
Don’t Be Changin’ WhenYou Should Be
Samin’
If you don’t show up in Google, you don’t exist?
If you don’t show up in Google, you don’t exist?
Persona Propaganda
Google has created the concept of the “Public Resume” — a new kind of pervasive DigiTruth.
An industry will soon evolve to help you manage that public persona-creating the perfect online profile, optimizing your Google search, giving you control over your digitized public identity.
Google has created the concept of the “Public Resume” — a new kind of pervasive DigiTruth.
An industry will soon evolve to help you manage that public persona-creating the perfect online profile, optimizing your Google search, giving you control over your digitized public identity.
Build YourBrand in
Bits and Bytes
Long Live Web Portfolios
Be Lazy. It’s Good forYour Brand.
My Laziness Explained
Kirsten Dixson
3ExudeThe Brand Environment
Phase
ExudeThe Brand Environment
Phase
o Image Image
o SurroundingsSurroundings
o Brand IdentityBrand Identity
o Professional NetworkProfessional Network
What Makes Up Your Brand Environment?
Nothing Nothing succeeds succeeds
like the like the appearance appearance of success.of success.
o How You Look Says a Lot About YouHow You Look Says a Lot About You
o You Need To Be ComfortableYou Need To Be Comfortable
o You Must Appeal to Your TargetYou Must Appeal to Your Target
What’s Your Style?What’s Your Style?
Evaluating Your Brand Environment
Live in the Inquiry
Brand Identity System
o Fontso Colorso Imageso Textureo Soundso Scents
o Fontso Colorso Imageso Textureo Soundso Scents
The You, Inc. Partner ProgramThe You, Inc. Partner Program
YOU
Ask Not WhatYour Network
Can Do For You
Give to Your Network
o Asko Connect themo Share articleso Share your
passiono Send a Link
o Asko Connect themo Share articleso Share your
passiono Send a Link
o Give them a free service
o Include themo Invite themo Remember and
recognize
o Give them a free service
o Include themo Invite themo Remember and
recognize
The Most Important…
P_OFE_ _ION_L
NE_WO_K
The Most Important…
P_OFE_ _ION_LR S A
NE_WO_K
S
RT
In SummaryIn Summary
o The World Has Changedo Personal Branding is THE Way Forwardo For You – The Corporate Brand is Your
Brando For Your Clients, Their Brands Are Their
Greatest Assetso It’s About Authenticityo Extract, Express, Exudeo Jump on the ‘Brand Wagon’ Now
Do you leave your
mark on everything you do?
Do you leave your
mark on everything you do?
where branding gets personal™
ThankYou!
www.reachcc.com