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WELCOME! “Transfer Pricing Insights from India’s Tribunals” will begin shortly after the hour. Audio The audio should stream directly through your speakers. If you do not have VoIP capability or would prefer to use a phone line, make sure your Audio Mode is set to “Use Telephone” and use the phone number provided in the “Audio” section on the right. Questions If you have any questions please submit them in the “Questions” box.

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Page 1: THOMSON REUTERS GENERAL USE POWERPOINT TEMPLATE · – Suzuki Motor allowed Maruti to use its name in conjunction with the Maruti name for the production and sale of cars in India

WELCOME!

“Transfer Pricing Insights from India’s Tribunals” will

begin shortly after the hour.

Audio

The audio should stream directly through your

speakers. If you do not have VoIP capability or would

prefer to use a phone line, make sure your Audio

Mode is set to “Use Telephone” and use the phone

number provided in the “Audio” section on the right.

Questions

If you have any questions please submit them in the

“Questions” box.

Page 2: THOMSON REUTERS GENERAL USE POWERPOINT TEMPLATE · – Suzuki Motor allowed Maruti to use its name in conjunction with the Maruti name for the production and sale of cars in India

CONCEPTUAL: CONNECTIVITY

MARCH 2013

SPEAKER- DR. JAMES HAROLD MCCLURE

SENIOR MANAGER, ONESOURCE TRANSFER PRICING

TRANSFER PRICING INSIGHTS FROM INDIA’S TRIBUNALS

Page 3: THOMSON REUTERS GENERAL USE POWERPOINT TEMPLATE · – Suzuki Motor allowed Maruti to use its name in conjunction with the Maruti name for the production and sale of cars in India

INTRODUCTION

Dr. McClure has over 17 years of transfer pricing and valuation

experience. He began his transfer pricing career at the Internal

Revenue Service in San Jose, California and has experience with

the Big 4 accounting firms. Dr. McClure has assisted multinational

firms with both U.S. and foreign documentation requirements, IRS

audit defense work, and preparing the economic analyzes for

bilateral and unilateral Advanced Pricing Agreements.

Dr. McClure has also assisted clients with both international and

multi-state tax and transfer pricing planning work. These planning

projects have included the valuation of transferred intangible assets,

the determination of arm’s length royalty rates, intercompany loan

rates, intercompany lease rates, and the analysis of a related party

distributor’s gross margin under a market share strategy.

Page 4: THOMSON REUTERS GENERAL USE POWERPOINT TEMPLATE · – Suzuki Motor allowed Maruti to use its name in conjunction with the Maruti name for the production and sale of cars in India

AGENDA

• UN TRANSFER PRICING MANUAL – INDIA

CHAPTER

• PROVISION OF SERVICES BY INDIAN

AFFILIATES AND SUCCESSES BASED ON

TNMM

• LITIGATIONS INVOLVING DISALLOWED

DEDUCTIONS

• INTERCOMPANY LOANS

• Q AND A

Page 5: THOMSON REUTERS GENERAL USE POWERPOINT TEMPLATE · – Suzuki Motor allowed Maruti to use its name in conjunction with the Maruti name for the production and sale of cars in India

UN TRANSFER PRICING MANUAL

• Chapter 10.3- Emerging Transfer Pricing

challenges in India

• Challenges to traditional TNMM approaches when

issue involves payment to Indian affiliate service

provider

– Do Indian affiliates take entrepreneurial risk?

– Do Indian affiliates own valuable intangibles?

• Location savings

• Marketing intangibles when affiliate bear marketing expenses

• R&D expenses

• Payments for centralized services

• Intercompany loans

Page 6: THOMSON REUTERS GENERAL USE POWERPOINT TEMPLATE · – Suzuki Motor allowed Maruti to use its name in conjunction with the Maruti name for the production and sale of cars in India

POLLING QUESTION #1

• What is the nature of your most important

intercompany transactions in India?

Services provided by the parent to the Indian affiliate

Services provided by the Indian affiliate to the parent

Sales of goods to the Indian affiliate

Intercompany royalties

Page 7: THOMSON REUTERS GENERAL USE POWERPOINT TEMPLATE · – Suzuki Motor allowed Maruti to use its name in conjunction with the Maruti name for the production and sale of cars in India

AGENDA

• UN TRANSFER PRICING MANUAL – INDIA

CHAPTER

• PROVISION OF SERVICES BY INDIAN

AFFILIATES AND SUCCESSES BASED ON

TNMM

• LITIGATIONS INVOLVING DISALLOWED

DEDUCTIONS

• INTERCOMPANY LOANS

• Q AND A

Page 8: THOMSON REUTERS GENERAL USE POWERPOINT TEMPLATE · – Suzuki Motor allowed Maruti to use its name in conjunction with the Maruti name for the production and sale of cars in India

THREE CASES ON PROVISION OF SERVICES

• GAP International Sourcing (India) Private Limited

– Provision of procurement services

– Taxpayer used TNMM to justify operating expenses + 15%

– Authority wanted commission = 5% of goods sourced

• Cheil Communications India Pvt. Ltd.

– Should markup applied to total costs or value-added

expenses

• Carlyle India Advisors Private Limited

– Provision of investment advisory services

– Appropriate selection of comparables

Page 9: THOMSON REUTERS GENERAL USE POWERPOINT TEMPLATE · – Suzuki Motor allowed Maruti to use its name in conjunction with the Maruti name for the production and sale of cars in India

GAP INTERNATIONAL SOURCING

• Assumptions

– Goods sourced = $1.5

billion

– Operating expenses =

0.6% of goods sourced

• Alternative Positions

– Taxpayer argued for a

commission rate near

0.7%

– Tax authority argued for a

commission rate = 5% of

goods sourced

– Did affiliate own valuable

sourcing intangibles?

Millions $ Taxpayer Tax Authority

Volume $1,500.00 $1,500.00

Commission $10.50 $75.00

Operating expenses $9.00 $9.00

Operating profits $1.50 $66.00

Page 10: THOMSON REUTERS GENERAL USE POWERPOINT TEMPLATE · – Suzuki Motor allowed Maruti to use its name in conjunction with the Maruti name for the production and sale of cars in India

CHEIL COMMUNICATIONS INDIA PVT. LTD.

• Cheil Communications (Korea)

is an advertising agency

• Total costs include operating

costs and payments to 3rd

parties

• Overall return to operating

costs = 8.76% but return to

total costs = 2.07%

• Tax authority wanted to impose

arm’s length markup to India’s

total costs

• Tribunal ruled in favor of

taxpayer’s return to value-

added expense PLI

Billion won 2006 2007 2008 Average

Billings 1848 2000 2671 2173

Payments to 3rd

parties 1296 1485 2098 1626

Net revenue 552 515 573 547

Operating costs 492 475 540 502

Operating profits 60 40 33 44

Page 11: THOMSON REUTERS GENERAL USE POWERPOINT TEMPLATE · – Suzuki Motor allowed Maruti to use its name in conjunction with the Maruti name for the production and sale of cars in India

CARLYLE INDIA ADVISORS PRIVATE LTD.

• Indian affiliate provided investment advisory

services

• Taxpayer used TNMM with a reasonable set of

comparable service providers to show operating

expense + 15% was reasonable

Page 12: THOMSON REUTERS GENERAL USE POWERPOINT TEMPLATE · – Suzuki Motor allowed Maruti to use its name in conjunction with the Maruti name for the production and sale of cars in India

CARLYLE INDIA ADVISORS PRIVATE LTD.

• Tax authority argued for operating expense + 80%

with inappropriate set of alleged comparables

including:

– Investment bankers that provide a wide array of risk-

embedded services, which are compensated by a premium

as against the affiliate who is simply advising clients, an

activity which involves considerably less risk

– Merchant bankers which provides capital to companies in

the form of share ownership rather than loans (venture

capitalists)

Page 13: THOMSON REUTERS GENERAL USE POWERPOINT TEMPLATE · – Suzuki Motor allowed Maruti to use its name in conjunction with the Maruti name for the production and sale of cars in India

POLLING QUESTION #2

• If Indian tax authorities imposed a transfer pricing

adjustment increasing your Indian affiliate’s

income, how would you react?

Simply pay the extra tax

Fight the transfer pricing adjustment in Indian courts

Appeal to the IRS for Competent Authority relief

Pursue a bilateral APA

Page 14: THOMSON REUTERS GENERAL USE POWERPOINT TEMPLATE · – Suzuki Motor allowed Maruti to use its name in conjunction with the Maruti name for the production and sale of cars in India

AGENDA

• UN TRANSFER PRICING MANUAL – INDIA

CHAPTER

• PROVISION OF SERVICES BY INDIAN

AFFILIATES AND SUCCESSES BASED ON

TNMM

• LITIGATIONS INVOLVING DISALLOWED

DEDUCTIONS

• INTERCOMPANY LOANS

• Q AND A

Page 15: THOMSON REUTERS GENERAL USE POWERPOINT TEMPLATE · – Suzuki Motor allowed Maruti to use its name in conjunction with the Maruti name for the production and sale of cars in India

DISALLOWANCE OF SERVICE CHARGES

• Taxpayer Losses

– M/s Gemplus India Pvt. Ltd. Vs. ACIT

– Deloitte Consulting India Pvt. Ltd. vs. DCIT

• Taxpayer Wins

– Dresser-Rand India (P.) Ltd. Vs. ACIT

– M/s Ericsson India Pvt. Ltd. Vs. DCIT

– McCann Erickson India Pvt. Ltd. Vs. ACIT

• Key Issues

– Did Indian affiliate prove the receipt of alleged service?

– Did Indian affiliate benefit from the receipt of the services?

– Was the payment consistent with the arm’s length standard?

Page 16: THOMSON REUTERS GENERAL USE POWERPOINT TEMPLATE · – Suzuki Motor allowed Maruti to use its name in conjunction with the Maruti name for the production and sale of cars in India

MARUTI SUZUKI INDIA LTD. V. ACIT

• Facts

– Suzuki Motor allowed Maruti to use its name in conjunction

with the Maruti name for the production and sale of cars in

India

– Maruti incurred marketing expenses that were less than 2%

of sales

• Tax Authority Position

– Suzuki was a weak brand piggybacking on the use of the

Maruti name, which led to the disallowance of royalties

from Maruti to Suzuki

– Suzuki owned Maruti for the cost of marketing plus an 8%

markup

Page 17: THOMSON REUTERS GENERAL USE POWERPOINT TEMPLATE · – Suzuki Motor allowed Maruti to use its name in conjunction with the Maruti name for the production and sale of cars in India

MARUTI SUZUKI INDIA LTD. V. ACIT

• Tribunal Ruling

– Tribunal found the payment of royalties to be reasonable

– Tribunal also argued that Maruti – not Suzuki – received

the benefits of its marketing expenses

Page 18: THOMSON REUTERS GENERAL USE POWERPOINT TEMPLATE · – Suzuki Motor allowed Maruti to use its name in conjunction with the Maruti name for the production and sale of cars in India

LG ELECTRONICS INDIA PRIVATE LTD. V. ACIT

• Affiliate of Korean parent – licensee that pays

parent royalty = 1% of sales for technical

information and designs

• Incurs advertising, marketing and promotion (AMP)

expenses equal to 3.85% of sales

• Average AMP expense/sales for “comparables” =

1.39% of sales

Page 19: THOMSON REUTERS GENERAL USE POWERPOINT TEMPLATE · – Suzuki Motor allowed Maruti to use its name in conjunction with the Maruti name for the production and sale of cars in India

LG ELECTRONICS INDIA PRIVATE LTD. V. ACIT

• ACIT inferred that Indian affiliate provided brand

promotion services to Korean parent = (3.85% -

1.39%) sales and required I/C payment equal to

this amount plus a 13% markup

• While Korean parent was deemed to the owner of

brand, how did the parent receive any benefit from

Indian market?

Page 20: THOMSON REUTERS GENERAL USE POWERPOINT TEMPLATE · – Suzuki Motor allowed Maruti to use its name in conjunction with the Maruti name for the production and sale of cars in India

POLLING QUESTION #3

• When preparing transfer pricing documentation,

who would you most likely rely upon?

Your own internal professionals

An accounting firm

A law firm

Another outside consultant

Page 21: THOMSON REUTERS GENERAL USE POWERPOINT TEMPLATE · – Suzuki Motor allowed Maruti to use its name in conjunction with the Maruti name for the production and sale of cars in India

AGENDA

• UN TRANSFER PRICING MANUAL – INDIA

CHAPTER

• PROVISION OF SERVICES BY INDIAN

AFFILIATES AND SUCCESSES BASED ON

TNMM

• LITIGATIONS INVOLVING DISALLOWED

DEDUCTIONS

• INTERCOMPANY LOANS

• Q AND A

Page 22: THOMSON REUTERS GENERAL USE POWERPOINT TEMPLATE · – Suzuki Motor allowed Maruti to use its name in conjunction with the Maruti name for the production and sale of cars in India

INTERCOMPANY LOANS

• Key factors for the evaluation of interest rates:

– Date loan was issued

– Term of the loan

– Currency of denomination

– Credit rating of the borrower

• Indian authorities “sophisticated method”:

– Comparison of terms and conditions of loan agreement

– Determination of credit rating of lender and borrower

– Identification of comparables third party loan agreement

– Suitable adjustments to enhance comparability

Page 23: THOMSON REUTERS GENERAL USE POWERPOINT TEMPLATE · – Suzuki Motor allowed Maruti to use its name in conjunction with the Maruti name for the production and sale of cars in India

INTERCOMPANY LOANS

• For many litigations where an Indian entity has extended interest free loans to foreign affiliates, the tax authority has argued that the interest rate should be the Indian prime rate. While the Tribunals have upheld the imposition of interest, they have rejected the use of the Indian prime rate.

Page 24: THOMSON REUTERS GENERAL USE POWERPOINT TEMPLATE · – Suzuki Motor allowed Maruti to use its name in conjunction with the Maruti name for the production and sale of cars in India

INTERCOMPANY LOANS CASES

• Tata Autocomp Systems Limited

– Tax authority argued for a 14% interest rate based on

Indian prime rate

– Taxpayer prevailed for a lower rate as loan was Euro

denominated

• Siva Industries & Holdings Ltd

– Tax authority argued for a 14% interest rate based on

Indian prime rate

– Taxpayer prevailed for 6% interest rate as loan was dollar

denominated

Page 25: THOMSON REUTERS GENERAL USE POWERPOINT TEMPLATE · – Suzuki Motor allowed Maruti to use its name in conjunction with the Maruti name for the production and sale of cars in India

INTERCOMPANY LOANS CASES

• Tech Mahindra Limited

– Intercompany rate = 2% based on LIBOR plus 0.8% credit

spread

• VVF Limited

– Intercompany rate = LIBOR plus 3% based on BB credit

rating

– Third party loan to borrowing affiliate at LIBOR plus 3%

Page 26: THOMSON REUTERS GENERAL USE POWERPOINT TEMPLATE · – Suzuki Motor allowed Maruti to use its name in conjunction with the Maruti name for the production and sale of cars in India

POLLING QUESTON #4

• What methodology do you employ to document the

arm’s length nature of your transfer pricing with

India?

– TNMM (CPM)

– Profit Split

– Comparable Uncontrolled Price

– Other

Page 27: THOMSON REUTERS GENERAL USE POWERPOINT TEMPLATE · – Suzuki Motor allowed Maruti to use its name in conjunction with the Maruti name for the production and sale of cars in India

AGENDA

• UN TRANSFER PRICING MANUAL – INDIA

CHAPTER

• PROVISION OF SERVICES BY INDIAN

AFFILIATES AND SUCCESSES BASED ON

TNMM

• LITIGATIONS INVOLVING DISALLOWED

DEDUCTIONS

• INTERCOMPANY LOANS

• Q AND A

Page 28: THOMSON REUTERS GENERAL USE POWERPOINT TEMPLATE · – Suzuki Motor allowed Maruti to use its name in conjunction with the Maruti name for the production and sale of cars in India

QUESTIONS

AND ANSWERS

Q AND A

Page 29: THOMSON REUTERS GENERAL USE POWERPOINT TEMPLATE · – Suzuki Motor allowed Maruti to use its name in conjunction with the Maruti name for the production and sale of cars in India

ONESOURCE TRANSFER PRICING NEWS UPDATE

Upcoming Webcast:

What Will Be the Emerging Transfer Pricing Issues in

South Africa?

Wednesday, April 10th at 2 p.m. ET

Thursday, April 11th at 10:00 a.m. ET

Page 30: THOMSON REUTERS GENERAL USE POWERPOINT TEMPLATE · – Suzuki Motor allowed Maruti to use its name in conjunction with the Maruti name for the production and sale of cars in India

CONTACT INFORMATION

For questions about this webcast, contact:

VANESSA TOUSSAINT

[email protected]

(212) 404-8695

Page 31: THOMSON REUTERS GENERAL USE POWERPOINT TEMPLATE · – Suzuki Motor allowed Maruti to use its name in conjunction with the Maruti name for the production and sale of cars in India

THANK YOU FOR JOINING!

For questions about this webcast, contact:

[email protected]