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INTRODUCTION TO PROJECT
INTRODUCTION TO PROJECT1
What is CSR? Corporate social responsibility (CSR) is about how businesses align their values and behaviour with the expectations and needs of stakeholders - not just customers and investors, but also employees, suppliers, communities, regulators, special interest groups and society as a whole. CSR describes a company's commitment to be accountable to its stakeholders.
CSR demands that businesses manage the economic, social and environmental impacts of their operations to maximise the benefits and minimise the downsides. Key CSR issues include governance, environmental management, stakeholder engagement, labour standards, employee and community relations, social equity, responsible sourcing and human rights. CSR is not only about fulfilling a duty to society; it should also bring competitive advantage. Through an effective CSR programme, companies can:
improve access to capital sharpen decision-making and reduce risk enhance brand image uncover previously hidden commercial opportunities, including new markets reduce costs attract, retain and motivate employees .
The World Business Council for Sustainable Development in its publication "Making Good Business Sense" by Lord Holme and Richard Watts, used the following definition. "Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large" The same report gave some evidence of the different perceptions of what this should mean from a number of different societies across the world. Definitions as different as "CSR is about capacity building for sustainable livelihoods. It respects cultural differences and finds the business opportunities in building the skills of employees, the community and the government" from Ghana, through to "CSR is about business giving back to society" from the Phillipines. Traditionally in the United States, CSR has been defined much more in terms of a philanphropic model. Companies make profits, unhindered except by fulfilling their duty to pay taxes. Then they donate a certain share of the profits to charitable causes. It is seen as tainting the act for the company to receive any benefit from the giving.2
Many organization do their business only to get profits while some other organization will also do social activities for society and one of the automobile leader organization MARUTI SUZUKI LTD. has also done various social activities for benefit of society . In this project we include CORPORATE SOCIAL RESPONSIBILITY of MARUTI SUZUKI LTD. As a responsible corporate citizen, Maruti feel that it must plough back in the society that we live in. They have set up guidelines for CSR activities, which include elements of partnership, sustainability, employee involvement, and scaling up of activities from the local to the national level. There is strict adherence to government labour legislations, and there are defined policies for occupational health and safety, environment protection and product quality.There is a dedicated department which overlooks the Corporate Social Responsibility initiatives of the company. We , at Maruti , strive to make the world a better place to live and make our country a benchmark for developing nations through the following initiatives.
Adopting State Run ITI's Employment opportunities with driver training Focus on Children Education Our efforts to make our city green Adoption of nearesr villages for Basic Infrastructure Education Vocational Training Health Care
We are well aware of our commitments and we believe in partnership to work for the formation of a better world.
Welfare Camps Every year we organize blood donation camps along with Red Cross, in which employees donate blood. Eye check-up camps, family planning related camps and other health camps are also organized periodically. Medical support & welfare The employees of Maruti have always donated generously to people affected by natural calamities. They contributed Rs. 2 million to rehabilitate earthquake victims in Latur. We also run a creche for the children of construction workers, which provides food shelter and education for 85 children. Education to underprivileged DPS Maruti Shiksha Kendra, an education programme for the underprivileged, was inaugurated at DPS, Maruti Kunj recently. The objective of his project is to educate the children of below poverty line (BPL) families from the nearby villages of Gurgaon district. 120 students in the age group of 5-8 years have already enrolled. DPS Maruti Kunj is providing books, writing material and uniforms, refreshment and transport facilities to these children. Education Programme for mothers 'Chetna', an education programme for mothers - is an another endeavour to provide basic education to mothers of the students of DPS Maruti Kunj and surrounding villages. Majority of students at the school is first generation learners. Therefore, the concept of starting a movement of learning 'Chetna' for mothers has been promoted. The response has been encouraging and about 130 mothers are attending it regularly. Educational benefits : DPS Through the Maruti Employees Education Trust (MEET) we have set-up a well equipped modern school in association with Delhi Public School Society (DPS) at Maruti Kunj (Bhondsi), Gurgaon. This school will go a long way in providing quality education not only to the children of the employees at Maruti but also to the citizens of Gurgaon. Education to underprivileged DPS Maruti Shiksha Kendra, an education programme for the underprivileged, was inaugurated at DPS, Maruti Kunj recently. The objective of his project is to educate the children of below poverty line (BPL) families from the nearby villages of Gurgaon district. 500 students in the age group of 1-15 (classes I-IX) have already enrolled. DPS Maruti Kunj is providing books, writing material and uniforms, refreshment and transport facilities to these children.
Maruti and kids Maruti Udyog Ltd maintained and managed Children's Park at the India Gate, is a popular learning and recreation spot among children . The park adjacent to India Gate is spread over 14 acres, is at the polygon between Dr Zakir Hussain Marg and Shah Jahan Road. More than 2500 children visit the park every week. Based upon the theme of EDUTAINMENT(education + entertainment).The park plays host to a variety of facilities, as science centre, a well equipped library with latest children books , a maze hedge and an open air amphitheatre and a very special herbal garden . All this is set amidst beautifully landscaped greenery The Musical & a story telling fountains are a major draw for the children. There are 4 exclusive play areas complete with swings and other play equipment which appeal to all children. Maruti Udyog Ltd regularly plays host to various activities as painting, dance and singing competitions for all junior schools. NGO's are also welcome for conducting events for underprivileged children. Environment : Maruti Udyog Ltd. is committed to: Maintain and continually improve upon our Environmental Management system and performance. Prevention of pollution resulting from our business activities and products. Strictly adhere to environmental laws and further follow our own standards. Recognizing our responsibility to provide a green and safe environment, we put forward following action guidelines: Promote energy conservation Promote three R's (Reduce, Reuse, Recycle) Promote "Green" procurement Provide environmental education to all the personnel working for or on the behalf of Maruti Udyog Limited.
Maruti Steers Pulse Polio CampaignIn the past few months Maruti has undertaken various activities to create awareness and improve the health of people residing in their adopted villages in Manesar. Taking a step forward, this time Maruti's Corporate Social Responsibility team joined hands with Public Health Centre of Kasan village. The project undertaken was Pulse Polio drive. This is one of the project where our Corporate Social Responsibility team had established collaboration with government and worked for a cause.5
For the Pulse Polio drive apart from covering our adopted villages the activity was also extended to two other villages, Nanarpar & Kho at Manesar. Nukkad Natak was organised a day before to spread awareness among the parents. All the effort paid off, when the doctors managed to cover more than 7200 children across all these villages
Road Safety and Maruti SuzukiMaruti Suzuki has already trained around 450,000 persons in safe driving in the last few years. Through the National Road Safety Mission, the company plans to touch a total of million persons in the next few years. Maruti Suzuki contributes towards road safety through its IDTR and MDS initiatives. Institute of Driving Training and Research With IDTR, Maruti Suzuki introduced world class driving training facilities. These include scientifically laid-out driving tracks, advanced computer simulators and a theory module for class room training. IDTR at Loni, started in 2000 in collaboration with the Delhi government, is spread over 14.6 acres. It caters primarily to commercial vehicle drivers.. In 2006, the second IDTR was set up at Sarai Kale Khan, South Delhi to focus on personal car and Light Motor Vehicle drivers Maruti Driving Schools Maruti Suzuki has involved its vast dealer network in promoting road safety and safe driving. In collaboration with the dealers, the company has set up 47 Maruti Driving Schools (MDS) in 43 locations across the country. The MDS too are equipped with driving simulators. One of the unique features at MDS is that it also has women trainers. All trainers at