INDIAN AUTOMOBILE SECTOR

The automobile industry in India is one of the largest in the world and one of the fastest growing globally.

 India's passenger car and commercial vehicle manufacturing industry is the sixth largest in the world, with an annual production of more than 4.7 million units in 2010.

The majority of India's car manufacturing industry is based around three clusters in the south, west and north.

With the growing Indian economy the demand for automobiles is escalating on the trot.

AN OVERVIEW

We as Indian's should be proud that as a nation we have contributed a revolutionizing change in the automobile sector across the globe by producing the world’s cheapest car. A Sincere thanks to the man behind it “Ratan Tata”.

ITS JUST MAGIC

Maruti Suzuki India Limited commonly referred to as Maruti, is a subsidiary company of Japanese automaker Suzuki Motor Corporation.

 It has a market share of 44.9% of the Indian passenger car market.

It offered a complete range of cars since its foray into Indian market from a super economical Maruti 800 to its most expensive car Kizashi.

Suzuki came into India via joint venture with Maruti when economic liberalization had begun.

IT’S EXISTENCE

Maruti Udyog Limited (MUL) was established in February 1981,

However the actual production commenced in 1983 with the Maruti 800 which at that point of time was the only modern care available and its close competitors being Hindustan Motor’s Ambassador and Premier Padmini.

Maruti 800 till 2004 was India's largest selling compact car ever since it was launched in 1983.

The Company is believed to be launching a newer version of Maruti 800 by November 2012.

Their another ace Maruti Alto is the worlds largest selling small car currently.

MARUTI SUZUKI

MARUTI SUZUKI IN INDIA

MARUTI TRUE VALUE

MARUTI DRIVING SCHOOL

SALES & SERVICE

NETWORK

MANUFACTURING FACILITIES

MARUTI 800

MARUTI ZEN

MARUTI ESTEEM

ALTO

VERSA

BALENO

SWIFT

SWIFT DEZIRE

SX4

VITARA

OMNI

A-STAR

WAGON-R

MARUTI AND ITS FLEET

The Brand Trust Report published by Trust Research Advisory has ranked Maruti Suzuki in the seventh position in 2011 and the sixth position in 2012 among the brands researched in India.

Bluebytes News, a news research agency, rated Maruti Suzuki as India's Most Reputed Car Company in their Reputation Benchmark Study]conducted for the Auto (Cars) Sector launched in April 2012.

AWARDS AND RECOGNITIONS

Maruti Suzuki enjoyed its dominance in Indian market till mid 1990’s but soon began the arrival of other automobile players and today India has emerged as one of the most competitive markets for this sector.

It’s competitors are TATA MOTORS, HYUNDAI, HONDA, CEHVROLET, WOLKSWAGON, SKODA, FORD, TOYOTA.

Even after so much competition Maruti Suzuki has managed to hold to its NUMERO UNO position with comfort.

It’s Competitor’s

Tata Motors formerly TELCO is an Indian multinational automotive corporation headquartered in Mumbai, India.

It is the eighteenth largest motor vehicle manufacturing company in the world by volume.

Tata Motors is South Asia’s largest automobile company; it is the leader in commercial vehicles and among the top three in passenger vehicles. Worldwide it is the world's fourth-largest truck manufacturer and second-largest bus manufacturer.

In 2010, Tata Motors surpassed Reliance to win the coveted title of 'India's most valuable brand' in an annual survey conducted by Brand Finance and The Economic Times.

TATA MOTORS

Hyundai Motor India Limited is a wholly owned subsidiary of the Hyundai Motor Company in India.

It is the 2nd largest automobile manufacturer in India after Maruti Suzuki.

Hyundai started its operations in India on 6th May 1996.

HMIL's first car, the Hyundai Santro was launched in 23 September 1998 and was a runaway success. 

Hyundai is headquartered in Chennai.

HYUNDAI

Maruti Suzuki is a runaway leader when it comes to the revenue generation and customer base. It accounts for the total of 45% market share in the Indian passenger car segment.

The Chennai-based Hyundai is the second-biggest car manufacturer in India with about 19 percent market share however the south Korean giant has made it clear that they will increase the market share to 20% by the end of the year 2012.

Tata Motors which is the market leader in commercial vehicles however has been struggling in this segment with a market share of 13.22% and facing a tough time in holding its market share from brands like Honda and Mahindra.

Market Share

MARUTI SUZUKI: Total cars sold in 2011-12: 10,06,316.

Popular cars: Alto, Swift, Swift Dzire, Wagon R, Ritz, Omni, Eeco, Sx4, Estilo, Grand Vitara, Kizashi, and of course the all new Ertiga.

HYUNDAI MOTORS: Total cars sold in 2011-12: 388,779.

Popular cars: EON, Santro Xing, i10, i20, Accent, Fluidic Verna, the all new Sonata, and Santa Fe.

Tata Motors: Total cars sold in 2011-12: 313,385.

Popular cars: Indica Vista, Indigo Manza, Indigo eCS, Indica eV2, Indica eXeta, and Indigo XL.

Recent Sales

In the passenger cars segment, in which the company has been struggling to stamp its authority, Tata said that the competition would be even greater. "In passenger cars, Tata Motors will face even greater competition from the many automotive brands that are in the country.

Tata, who is set to retire this December, added that Tata Motors will need to address the marketplace more effectively with its existing and future products in order to regain the level of market share that it earlier enjoyed.

On the Nano, Tata said, "The fundamental economies of the Nano, which was globally acclaimed when it was unveiled in 2008 and was plagued with start-up roadblocks in the state of West Bengal, will continue to establish itself in the Indian market with a wider sales and service network."

TATA MOTORS PLANS

Hyundai motors has made it clear that they are all geared up to increase its market presence in India and reach the market share of above 20% in the coming one year.

With the novel idea of ‘Always There, Because We Care’, Hyundai Motor India Ltd, the country’s largest passenger car exporter and the second largest car manufacturer, is back again with its nationwide service initiative - ‘Always Around’ campaign in a mega avatar for the sixth consecutive year.

Hyundai Motor India Ltd (HMIL), the country’s second largest car manufacturer and the largest passenger car exporter in an attempt to enhance its customer relationship announces the Online Service website dedicated to its valued customers.  A multifaceted online service will be live today and will be available to all the Hyundai car owners. The micro site will be available on Hyundai’s corporate website.

HYUNDAI PLANS!

Maruti Suzuki signs agreement with the Gujrat Government for land purchase. The New plant in Gujrat to take manufacturing capability by 2 million units by 2015-16.

 Riding high on its popularity as Maruti Suzuki‘s highest selling model and India‘s favorite car Alto, crossed the 20 lakh cumulative sales mark recently, just 11 years and 9 months after its launch. Maruti Suzuki Alto, has been the highest selling car, in the domestic market for the past 7 years.

Maruti is also planning to revive their all time best selling car “Maruti 800” and launch it by November 2012 to target the masses and amplify there market share even more.

What’s Maruti Suzuki Doing?

Ever since the economic liberalization came into existence in year 1991, Every sector in India is heading towards tremendous competition there are no signs of abating and nothing different has happened with the Indian car market. First it was Maruti Suzuki who enjoyed a market monopoly however competition always steps in. First it was Hyundai, followed by honda, Daewoo, ford, and many other foreign car makers.

Life has not been easy for the largest car manufacturer of India they have been always kept on their toes and it seems its going to get tougher day by day. The only way for Maruti to sustain is technical innovation and stay true to their tagline “VALUE FOR MONEY”

CONCLUSION