this is joe - his customer relationships needs help

13
This is Joe Business is not good

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How to improve the quality of your customer relationships

TRANSCRIPT

Page 1: This is Joe - his customer relationships needs help

This is Joe Business is not good

Page 2: This is Joe - his customer relationships needs help

His Customers are Unhappy. Very Unhappy

Page 3: This is Joe - his customer relationships needs help

And Joe Knows Unhappy Customers

Mean ...

Staff Problems.

Profi ts Problems.

Page 4: This is Joe - his customer relationships needs help

And Focuses on Loyalty

So He Changes Things

Page 5: This is Joe - his customer relationships needs help

Cos he realises .... Satisfaction is like being acquainted.

Superficial.

Maybe even Artificial.

Page 6: This is Joe - his customer relationships needs help

But Loyalty is About

Intimacy. Trust. Commitment.

About Emotional Buy-In

Page 7: This is Joe - his customer relationships needs help

Credit Cards

Awareness Buy Use Receive / Bill / Fin Get Help Upgrade /

Re-Pcshe

Marketing

Logistics

Finance

Communications

Manufacturing

Product Dev

Sales

And Tracks Customer Loyalty in Each Touch Point

He then maps his customers experience

Page 8: This is Joe - his customer relationships needs help

Now his customers are ...

linked to his people and processes

Page 9: This is Joe - his customer relationships needs help

They told him what to change ...And where the customer experience

was being messed up.

Page 10: This is Joe - his customer relationships needs help

Now his team create customer value

Page 11: This is Joe - his customer relationships needs help

His staff are happier And know what to do ...

Page 12: This is Joe - his customer relationships needs help

And this is Joe... He’s happy too ...

His Business is Profitable Again

Page 13: This is Joe - his customer relationships needs help

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