thinking out of the box - dma.dk · 1. innovating the industry working together the business case...
TRANSCRIPT
Henriette Thygesen, CEOBlue Denmark key note, 14 November 2017
1
INNOVATING THE INDUSTRY
WORKING TOGETHER
THE BUSINESS CASE
TODAY’S TOPICS
2
3
THINKING OUT OF THE BOX
TRANSFORMING TRANSPORTATION
Automotive
AUTONOMYis already underway in the
transportation industry
AerospaceRail
Maritime
4
6 LEVELS OF AUTONOMY
Lloyd’s Register Autonomy Levels (AL)
5
AUTONOMY IS NOT THE GOAL
IMPROVING OPERATIONS IS …
SAFETY RELIABILITY EFFICIENCY
▪ Collision avoidance▪ Severe weather avoidance▪ Improved visibility▪ Enhanced situational
awareness▪ Reduced risk for crew
▪ Technical trouble shooting between vessel and office-based staff
▪ Early detection/alarms▪ Predictive maintenance▪ Simplified vessel design▪ Centralized maintenance
▪ Reduced fuel consumption▪ Port call optimization▪ Real-time route optimization▪ System wide energy
efficiency▪ Increased repeatability
6
SAFER AND MORE RELIABLE OPERATIONS
8
FROM TUG TO INFRASTRUCTURE
9
ENABLING THE REGULATORY PROCESS
10
WHERE IS THE BUSINESS CASE?
AL0 AL1 AL2 AL3 AL4 AL5 AL6
MARG
INAL B
EN
EFIT
S
CO
ST
Cost is fairly certain
to raise
exponentially
Marginal benefits
are uncertain as the
shape of this curve
is unknown
Source: Lloyd’s Register
11
BUILDING AN AUTONOMY ROADMAP
12
Our strategy
Our assets
Our autonomy focusCustomer First
Cost Leadership
Growth
Digital Innovation
Autonomous Navigation
Systems
Shore based control center
Situational Awareness
Control and optimization
algorithms
• What type and degree of
autonomy is beneficial?
• What are the key
technologies and
opportunities?
• What is the outlook for
maturity and cost?
• Who are the relevant
technology providers?
• Which regulatory barriers
do we need to consider?
Questions to be answered
SITUATIONAL AWARENESS FOR CONTAINER VESSELS
13
CAMERAS
SCREENS
LIDAR
AIM OF TEST
1. Proof of durability and crew
acceptance
2. Replace line of sight through
situational awareness
3. Collect data for autonomous collision
avoidance development
WE ARE EXCITED
WE CAN’T DO IT ALONE
WE ARE AT THE FOREFRONT
TO SUM UP
14
WE HAVE ACCESS TO
TECHNOLOGY AND ASSETS
WE ARE DRIVING AN INNOVATION AGENDA
TO MEET OUR CUSTOMERS’ NEEDS
WE ARE ALREADY TALKING TO
INTERESTED PARTIES TO DRIVE
REGULATORY AND COMMERCIAL AGENDAS
1
2
3
15
LET’S TALK
