thinking of using lean in sales and marketing
TRANSCRIPT
Presented by Joe Dager of Business901
“Sales and Marketing have never been against systemizing the process.
They have been against being systemized by the process.”
– Peter Scholtes
Lean Marketing
Presented by Joe Dager of Business901
Map Value Stream Current State Metrics Value Add/Non Future
State Kaizen
Presented by Joe Dager of Business901
Presented by Joe Dager of Business901
Design ThinkingEmpathize Define Ideate Prototype Test
Presented by Joe Dager of Business901
Mapping Funnel Thinking
Presented by Joe Dager of Business901
Presented by Joe Dager of Business901
Lean Thinking• Identify Value• Map Value Stream• Create Flow• Establish Pull• Seek Perfection
Presented by Joe Dager of Business901
Lean Thinking• Identify Value = Job To Be Done• Map Value Stream = Customer Journey thru
Use• Create Flow = Rhythm• Establish Pull = Adaptive, Agility• Seek Perfection = Continuous Learning
Presented by Joe Dager of Business901
Lean ThinkingStandar
d
Do
Check
Act
Plan
Do
Check
Act
Presented by Joe Dager of Business901
Lean StartupTM
Build
Measure Learn
Explore
Do
Check
Act
Presented by Joe Dager of Business901
Lean Thinking
Explore
Do
Check
Act
Standard
Do
Check
Act
Plan
Do
Check
Act
Presented by Joe Dager of Business901
Sales and Marketing have never been against
systemizing the process. They have been against being
systemized by the process.
Presented by Joe Dager of Business901
Presented by Joe Dager of Business901
Ask not what Sales can do for Lean
Ask what Lean can do for Sales
Presented by Joe Dager of Business901
Business901.com
Lean Marketing