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Flinders University Web Redevelopment

An overview

May 2006

Antonia Malavazos, Web Project Officer


What is Flinders University Web?• The University’s largest, most diverse and

complex information system

• A strategic marketing and promotional tool– A public face in the local, national and

international market place

• An essential business tool– Access to information and services


What is Flinders University Web? (cont)

• A collection of web sites – a fragmented system:– Sites developed, funded and managed independently

of each other– No strategic plan, governance structure or content

management model– A variety of technologies, budget, staff skills, work

practices– Inconsistent look and feel; information structure and

navigation


What is Flinders University Web? (cont)

• Result:– Effect on user experience– Effect on University’s image and business

objectives– Ineffective use of resources


Redeveloping Flinders University Web

Adapted from The Elements of User Experience, http://www.jjg.net.au/ia/ , 30 March 2000



• Establish a governance structure• Identify web goals and user groups• Conduct a content audit and identify content

requirements• Identify user requirements• Establish a new information architecture –

information hierarchy, consistent navigation features, search

• Re-write content/develop content as required



• Establish common look and feel• Establish content management workflow

processes• Plan and deploy a content management

system• Training, web policy and ongoing

management• Ongoing communication


What is a content management system?

• A CMS is a software application designed to:– Provide improved management of web

content– Control web publishing through a workflow

process– Make it easier for authorised end users to

create and edit content in accordance with standardised styles


Benefits of a CMS• Efficiency

– Allows content management to be distributed to individuals with content mgt responsibilities

– Provides the potential to streamline and automate content administration

– Stores content separately from its publishing format, enabling content to be entered once, but appear in other sections of the site

– Does not require content managers to have specialised knowledge of HTML, graphic design or web publishing


Benefits of a CMS (cont.)

• Consistency– A CMS is template driven, which

• Allows for the design of common and consistent information architecture (metadata, navigation, layout and design)

• Consistent graphic design



• Quality of information:– Content publishing is managed though

automated workflow management with assignment of responsibilities including submitter, reviewer and approver

– Allows for archiving and version control



• Security and control– Allows content access and security to be built

both for content managers who create and maintain content and for users who use it



• In summary:

The introduction of a CMS at Flinders University has the potential to improve the effectiveness and efficiency of decentralised web publishing within standards that meet University requirements and improve usability and navigation for all users.


So far….• Established a project outline• Established Flinders University Web Redevelopment

Principles• Established a Steering Committee• Identified web goals and user groups• Undertaken a content survey and written a content

analysis report• Begun a series of user analysis activities• Developed an information architecture plan• Employed a CMS Administrator• Established an information architecture working party


Flinders University Web - AimsThe Flinders University Web aims to contribute to

the Flinders University Strategic Goals by:• Promoting the University’s brand, values,

capabilities, expertise and activities• Attracting and recruiting high quality people and

partners to the Flinders University community• Facilitating information and service provision that

is responsive to user and business needs


Flinders University Web - objectives

To meet these aims the Flinders University Web will focus on the following objectives:

• Recruiting new students – domestic, undergraduate and postgraduate

• Attracting and recruiting international students• Articulating the Flinders University brand and

communicating its values• Being a genuine information source for students


Flinders University Web – objectives (cont.)

• Being an internal and management tool for staff

• Promoting the University’s research and courses

• Promoting our excellence in teaching and research


Flinders University Web – objectives (cont.)

• Providing consistent, up-to-date information

• Facilitating good service provision

• Providing ‘accessible’ user focused content


Flinders University Web – aims, objectives and user groups


Web publishing at Flinders University

• While the redevelopment project is underway:– Advise of any new web site developments– Keep using standard Flinders University Web

templates– As we progress, we will provide guidelines on

what to do to prepare for content migration– Contact: Antonia; or your Faculty Web Rep


Web Publishing at Flinders University

• Ongoing:– Web maintenance and the need for improvements

and development never stops!– Ongoing governance, including policies and

standards, for the Flinders University Web will be in established

– The ultimate outcome: Flinders University Web meets business and users requirements; and business units and faculties are better equipped to manage their own content as part of a university-wide system


Contact and further info

Antonia Malavazos

Web Project Officer

Email: [email protected]

PH: 15940

www.flinders.edu.au/webredevelopment

think learn lead link flinders university web redevelopment an overview may 2006 antonia malavazos,...

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