thi truong khach san tp.hcm
TRANSCRIPT
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Din gi:
Mauro GasparottiTrng B Phn Dch V Khch Sn
Cng ty TNHH CB Richard Ellis (Vietnam)
Th trng khch sn TP H Ch Minh
Qu kh, hin ti v tng lai
Khch sn Park Hyatt Saigon, 3/2010
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CB Richard Ellis | Page 2
Tng quan 2010 Th trng tr vang pht trin
Lng du khchn Vit Nam tng trung bnh khong 10% mi nm trong vi nm qua.Lng du khchn Tp. HCM tng trung bnh khong 12% mi nm trong vi nm qua
Lng du khch nm 2000 bng khong 50% so vi nm 2008
Vi ch 4,2 triu lt khch nm 2008, Vit Nam vn c n l mt th trng tr so vi Thi Lan 14 triult v Malaysia 22 triu lt khch .
Tp.HCM cng ch c 2,6 triu lt khch du lch so vi Bangkok l 10 triu lt v Singapore l 10 triult khch.
Lng du khch n Vit Nam
0
1
2
3
4
5
20
00
20
01
20
02
20
03
20
04
20
05
20
06
20
07
20
08
20
09
Triu
lt
Ngun: GOSNgun GOS
Tourist Arrival to HCMC
0
1
2
3
4
2005
2006
2007
2008
2009
Millions
Lng du khchn Tp.HCM
Triu
lt
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. L do ca vic lutr l g ?
Khong 65% lng khch ca khch sn4-5 saon v cng vic v lng khch nyang gia tng trong nhng nm qua.
Tng quan 2010 Th trng trong nc Khch du lch quc t
u l th trng tht s?
Ngnh du lch mongi s chon4,2 triudu khch quc tv 28 triu khch niatrong nm nayBo Saigon Times
Du khch trong nc chim khong hn85% tng lt khch du lch.
Nm 2009, mc d khng hong kinh t, tuynhin lng khch nia tnghu ht cc
vng trong c nc, gp phn tng cng sut sdng phng trn cc loi hnh khch sn.
Tng lai s nhth no ?.Du.Du khkhchchthngthngnhnnhnViVittNamNam
Source CBREvietnam
Ngun: CBREvietnam
Lng du khch don 2010 (Vit Nam)
0
5
10
15
20
25
30
35
40
Total Travelers
Triult
Local Travelers International Travelers
Tng lt khch du lch
Du khch nia Du khch quc t
Selected 4-5 star hotels- Purpouse of stay
0%
20%
40%
60%
80%
100%
Business/ MICE Leisure Others
Mcch lutrti cc khch sn 4-5 sao
Kinh doanh/MICE Gii tr Mcch khc
Ngun: CBREvietnam
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Tp.HCM ch c 52 khch sn xp hng 3 n 5 sao cung cp khong8.000 phng
Ngun cung b thiu ht chng?
Tng quan 2010 Ngun cung khch sn
Ngun: CBREvietnam
Room Supply by Grade
0
500
1000
1500
2000
2500
3000
3500
3-Star 4-Star 5-Star 5-Star Luxury
No of rooms
3 sao 4 sao 5 sao 5 sao hng sang
S lng phng theo loi khch sn
>300(c tnh)
6,3 Triu
10 Triu
248
1,5 triu
2 triu
52
6 triu
2,6 triu
Tng s khch sn 3-4-5 sao
Dn s
Khch quc t (khong 08/09).
BANGKOKMILANTP.HCMTh trng khch sn
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Tng quan 2010 V tr cc khch sn
Cc khch sn ta lc u? 3 cm ch yu.
Tng lai ra sao? . Thayi v tr, thayi v tr, thayi v tr.
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Ti sao khng ti trung tm thnh ph (CBD) ?
Qu t hn ch cho spht trin khch sn 4-5 saokhu vctrung tm thng mi thnh ph (CBD)
Gittrung tm qun 1 ($15,000- $25,000/m2)
Mt s trng hp, gi tr trn cng trnh hon thnh thp hngi tr t cng vi chi ph xy dng.
Cc trngi khc:
Thi hn gii quyt bi thng khng r rng c th
Giy php kinh doanh khch sn/Cch xp hng sao khch sn
Kt qu hotng btn (sphc tp trong dbo ROI)
Ri r o v lm pht/Ri r o v tin t.
Qu khv hin ti Ro cn ca vic gia nhp th trngtrung tm TP.HCM
Green Filed Investment Completed Building Value
Construction costs
Land Cost
Gi nhu t
Chi ph xydng
Git
Chi phu t d kin Gi tr cng trnh hon thnh
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Ai shu khch sn? Tp.HCM phn ln ch shu l cc cng ty quc doanh (Saigon Tourist-Hanoi Tourist )
V cc h kinh doanh khch snng vai tr quan trng trong th trng khch sn 2-3 sao
Hn 50% th trng khch sn 4 sao v 30% th trng khch sn 5 sao thuc shu n h nc hoc nh
nc nm gi mt phn cphn.Gn 30% khch sn 3 sao thuc shu t nhn (S dngt-Xy khch sn-Kinh doanh khch sn)
H thng khch sn Vit Nam ang mrng nhanh chng: A&EM (Gianh), Liberty Group (Mtphn vn g p ca n h nc) v Dragon Hotels (Gianh) .
Tng quan 2010 Quyn shu khch sn
Ngun: CBREvietnam
Hotel Ownership in HCMC
0%
20%
40%
60%
80%
100%
5 Star 4-Star 3-Star
State Owned Entps Joint Venture Family
Ch shu cc khch sn ti Tp.HCM
5 sao 4 sao 3 sao
Quc doanh Lin doanh T nhn
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Ai qun l khch sn?
Cc cng ty qun l q uc t ang mrngVit Nam.
Qu khv hin ti Qun l khch sn
Nm 2000, Tp.HCM ch c 3 tpon khch sn quc t, hin ti c 10 thng hiu khch sn quc tang hotngTp.HCM.
Cn g c mt s cng ty trong nc cung cp dch v qun l khch sn (Celadon v SS Hotel)
2 2
Accor AccorSheraton Sheraton
Marriot Marriot
HyattIHG
SwissBelhotelPan Pacific
NortfolkMovenpick
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50
70
90
110
130
150
170
190
210
230
Jun-07 Dec-07 Jun-08 Dec-08 Jun-09 Dec-09
Average Daily Rate (MAT)
Singapore Thailand IndonesiaPhilippines Vietnam Kuala Lumpur
United Stat es -Dollar
Source: STR Global/CBRE Hotels
Nm 2009 gi thu phng bnh qun (ADR) cao th hai trong khu vc Chu Thi Bnh Dng.
Gi thu phng bnh qunTp.HCM khong $130, ch thp hnRome 15% ($150) v thp hnLondon 30% ($180).
Qu khv hin ti Th trngang chuyn bin (Hotng khch sn 4-5 sao )
Khng hong ? Khng hong vn g ?
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Nm 2009 doanh thu trn phng (RevPar) cao thhaikhu vc Chu Thi Bnh Dng(nhng gn vi cc th trng khc do gim cng sut sdng phng)
Qu khv hin ti Th trngang chuyn bin (Hotng khch sn 4-5 Sao)
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S lng giao dch mua bn cao nht l v o nm 2007 v k n l nm 2009.
Gi tr trn mi phng cao nht l vo cui nm 2007 vi 2 giao dch chnhH Ni.
Qu khv hin ti Th trngang chuyn bin (Cc giao dch khch sn 4-5 saoVit Nam)
Cc giao dch khch sn (cao cp n hng sang)
$0
$100,000
$200,000
$300,000
$400,000
2005 2006 2007 2008 2009 2010(Q1)0
2
4
6
8
10
Number of Transactions Average Value Per RoomS lng giao dch Gi tr trung bnh trn mi phng
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Cng sut s dng phng tng mnh trli trong Q1/2010 mt phn l do gi thu phng ca loikh gim xung.
Trong thng 3 mt vi khch sn c cng sut s dng phng cao hn 85%
TP.HCM Qu khv hin ti Cng sut s dng phng 2009 2010
Source CBRE research
Nng sut phng ti Tp.HCM Q1/2009 - Q1/2010
30.0%
50.0%
70.0%
90.0%
Jan Feb March
2009 Luxury 2010 Luxury
2009 Upper-Upscale 2010 Upper-Upscale2009 Mid-Upper Scale 2010 Mid-Upper Scale
Sang trng
Cao cpTrung bnh kh
Sang trng
Cao cpTrung bnh kh
Cng sut sdng phng ti Tp.H Ch Minh Q1/2009 Q1/2010
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Biu th hin gi thu phng gim mnh, c biti vi phn khc sang trng..
Tp.HCM vn c gi thu phng bnh qun (ADR) cao hn hn so vi nhng thnh ph khc trong.
Gi phng gim cnh hng tch ccn cng sut s dng phng.
TP.HCM Qu khv hin ti Gi thu phng bnh qun (ADR) 2009 2010
Source CBRE research
Gi thu phng bnh qun ti TP.HCM 2009-Q1/2010
$0
$100
$200
$300
Jan.2
009
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan.2
010
Feb
March
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Luxury Upper-Upscale
Upscale Average market occupancySang trngKh
Cao cp
Cng sut phng trung bnh
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150Q.2Six sensesSIX SENSES LATITUDE
185Q.1T qun lMAJESTIC EXTENSION
1.000Q.7T qun lSAIGON CONVENTION AND
EXHIBITION2013
(1.000 phng)
170Q.7AccorIBIS SAIGON SOUTH
338Q.1AccorIBIS BEN THANH PALACE
350Q.1AccorNOVOTEL SAIGON CENTRE
2012(1.193 phng)
320Q.1StarwoodLE MERIDIEN SAIGON230Q.1
T qun lTIMES SQUARE
335Q.1NikkoNIKKO SAIGON
170Q.1T qun lGRAND EXTENSION
120Q.3T qun l
NEW PACIFIC
2011(1.175 phng)
209Q.Ph NhunT qun l
SAIGON GIVRAL
120Q.1T qun l
GOLDEN TOWER (Hon thnh)
144Q.1T qun lLIBERTY 6 (Hon thnh)
2010(473 phng)
S lngphngV trNh qun lDnNm hon thnh
Ch c khong 3.840 phng khch sn s i vo hotng trn th trng khch sn 4-5 sao, cho thy gn
10.3% tng trng hng nm. S lng ny vn c n r t thp so vi cc phn khc btng sn khc (vnphng v cn h) hoc so vi c c nc khc (Milan chng kin s tng trng 35% trong 5 nm qua).
Hin ti v tng lai Ngun cung mi
Source CBREvietnam
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Hin ti v tng lai Th trng s pht trinnu?
Loi hnh btng sn miangc xy dng hoc va mihon thnh
Khch sn dng Boutique Hotels (Gc Thi Vn Lung v Hai B Trng )
Khch sn quc t cc cm cng nghip (SwissBelHotel hoc Marriot ng Nai)
Cc Trung Tm Hi Ngh (Q.7)
V cc thng hiu quc t ang vo Tp.HCM
Ngun: CBREvietnam
A n n un ce d P la n n e d
Ib is H o lid a y In n
N o vo te l W h yn d a m
M a rr io t G o ld e n T u lip
Le M e r id ie n Pa n Pa c if icN ik k o A lila
A b so lu te
Be s t W es te rn
cng b Dkin
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Cc nhu tc thch nghi vi sthayi ca th trng hay khng?
Mt vi tr ng hp th c. Nhng trng hp khc th khng .
H c cn phi thayi thnh Tiu chun quc t hay khng?
Mt vi tr ng hp th c. Nhng trng hp khc th khng .
mt s vng, 90% vn l t h trng Vit Nam (Pleiku- Lt)
Trong mt sphn khc, 90% l th trng quc t (khch sn 4-5 saokhu vc thnh ph )
Hin ti v tng lai Ch u tv khch hng cn gc schuyn bin
Nhng thayi trn th trngQu kh Tng lai
Khch hng Vit Nam tm kim gi tr Khch quc t tm kim gi trChuyn t5 sao sang 4-3-2 sao
Nhu cu ca khch quc t ngy cng cao Nhu cu khch Vit Nam ngy cng caoChuyn t2-3 saon 4-5 sao
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S tin trin nhanh chng ny dnn s mh vphn khc/khch hng/phn loi
Gi 4 sao cao hn 5 sao (trong mt s trng hp)
Gi 3 sao cao hn 4 sao (trong mt s trng hp)
3 sao cung cp nhiu tin c hhn 4 sao (trong mt s trng hp)
iu g s xy ra?
Thayi thng hiu
Thayi phn khcGi phng vn chac xcnh
Cc dch v v tin chc pht trin nhmt gi tr gia tng
Hin ti v tng lai i thng hiu i phn khc
iiuu gg llmm nnnn mmtt khkhchch ssnn 55 saosao ttii ViVitt Nam .. ?Nam .. ? DDchch vv ?...?... hoahoa cngcng titinn ssnhnh ??
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Nhng h thngt phng mi:
Agoda.vn (ti Vit Nam !!) - Hotel.com- Wotif.com-
Cc trang web ca khch sn (2,3,4 sao)
Nhng h thng tip th kiu mi (Th in t)- Bo ch
Th qung co t Sofitel Saigon.
Saigon times-Time Out . Bo cha phng
Khu ngh dng Furama trn knh Star World
Nhng hng hng khng mi
u t ca Air Asia vo VietJet
Charter Jets (Trung Quc, Nga, Singapore vi Loan)
Chia s thng tin mi v Vit Nam
T vn du lch, dinn du lch
KhKhchch hhngng chuychuynn bibinn nhinhiuu ssllaa chchnn hnhn--nhinhiuu thngthng tintin hnhn nhunhu ccuu nhinhiuu hnhn
Tng lai Th trng thayi
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KhKhchch ssnn hihinn hhuuNng cao dch v m thc(F&B)
imt mt Ch cPhn Phv Lavazza
Nng cao khu vcm thc
Liberty Group viHighland coffeePhm Ng Lo.
Nng cao csvt cht
T Phng massagen trung tm tr liu thm m T knh VTV1 n knh Bloomberg T dch v chungn dch v dnh ring (Thcn kiu Nga hay kiu Hn)
angang xyxy ddngng
Nng cao hiu qu thit k
Nng cao qun l (cng vic ca bn l xy dng hay qun l???)
Chin lc tip th mi (cc cng vic phi thc hin trc khi khai trng)
Hochnh, hochnh, hoch dnhtrc khi hnhng
Ai l khch hng ca bn ? Ai s l cng ty qun l ca bn? Mc tiu m bn hngn l g? Chin lc hin ti ca bn l g ?
Tng lai Th trng s din bin nh th no?
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GIVNG TH CNH TRANH TO SKHC BIT
Thit k co
Ci thin s qun l
Xy dng thng hiu
Cung cp thm cc tin ch
Tip th sng to
Cung cp thm dch v
Xcnh phn khc th trng
.Hochnh trc khi hnhng
Tng lai
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CBRE Vietnam Dch v khch sn
Dch v t vn v thmnh gi
Nghin cu th trngNghin cu tnh kh thi
u t
Tm kim nhiu hnh
T vn qun l
Qun l d n
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Thng tin lin lc
Mauro Gasparotti Phm Thanh Dng
Trng B Phn Dch V Khch Sn Dch V T Vnv Thmnh Gi
Ding: 84 903 028 722 84 983 426 175
Email: [email protected] [email protected] CB Richard Ellis (Vietnam) Co., Ltd.2009 CB Richard Ellis (Vietnam) Co., Ltd.2009 CB Richard Ellis (Vietnam) Co., Ltd.