the zombie user apocalypse has overrun your database
DESCRIPTION
The "clicking dead" are all those visitors who register on your site once, never to return; or even share false information. Zombie users are the reason that you have a lot of names in your marketing database, but you have few return visitors and high bounce rates. If you have zombie users (or even if you want to fortify against an attack), we’ll help define how to determine your zombie infection level, and then cover easy fixes including examples of what several leading brands have done to find their users’ pulse and get them engaged.TRANSCRIPT
Warning
This presentation contains graphic images
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The Zombie User Apocalypse Has Overrun Your Database
Jamie Beckland, Janrain#zombieusers
Janrain has been hunting zombie users since 2005 -SaaS platform for social login, sharing and profile storage
What are zombie users?
But, Abandon Your Stronghold When Overrun Website infection rates are not well understood
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Total # of Logged In Users, Past 90 Days
Total # of Users in Database
Baseline infection level
Track infection level over time
Monitor inflection points
The results may make you want to retreat
But don’t lose hope
Users do what’s easiest
Lady Gaga
Let users log in using an existing identity
Make return logins one-click
Users want constant, new nourishment
Feed users new content to chew on
% of last 90 days/total registration Look at rolling average
Users get distracted easily
Keep them on your site while being social
Work to bring them back
Users act like unruly mobs
Don’t allow anonymous UGC
Users want to be a part of the group
Good UGC makes other users want to participate
Users lie – a lot
Walking Dead
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Give users clear reasons not to lie
Walking Dead
Create compelling reasons to keep coming back
Users want guidance
T
Teach users quickly what to do
Users don’t want to think – they just want results
Make task paths easy to understand and natural
Abandon your stronghold when overrun
Rebuild better
Lots of rules for surviving a zombie apocalypse
But only nine to inoculate your site from zombie users
1. Make it easy to register2. Create new content often3. Keep users engaged
4. Don’t allow anonymity5. Build up good members6. Create reasons to return
7. Teach users what to do8. Make the user interface
easy9. If overrun, rebuild
Thank you! [email protected] @Beckland
ImagesThe Walking DeadThe HordeThe RevenantKWK PromesDawn of the Dead (1978)ZombielandFidoShaun of the DeadGleeSharkRobot.comSurvival of the DeadResident Evil