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the zero moment of memory: how technology affects our ability to remember

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Few would argue that our increasing use of technology is affecting our lives; this research goes a step further and, using a combination of academic and market research approaches, sees what actually happens to your brain when using technology. The results - and implications - are intriguing... This research won the MRIA's Best in Class award in 2014.

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Nearly 9 out of 10 say they usually write something down, make a note or reminder when trying to remember something.

77% say having a to-do list makes them feel less stressed.

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SMARTPHONETHE

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Heavier smartphone users forget more

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The EEG results

Watched video only

Watched video& took photos

Start Level

Watched video& took photos

Watched video only

Emotional engagement

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Watched video only

Watched video& took photos

Start Level

Watched video& took photos

Watched video only

Concentration

The EEG results

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We tested their memory of the video

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Leadership affects

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Special Affects

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