the world of advertising today: digital ad growth fueled by mobile and social identity
TRANSCRIPT
The World Of Advertising Today: Digital Ad Growth Fueled By Mobile And Social Identity
Social.com
Digital Ad Spend Grows Faster Than Traditional2015 Global Media Segment Growth Rate % at Current Prices
“MarketerstoBoostGlobalAdSpendingThisYearto$540Billion,”AdAge,3/24/15.
Growth Rate %
Media Type
Mobile Ad Spend Grows ExponentiallyMobile Ad Spend Growth in Dollars (Billions)
“MobileAdSpendtoTop$100BillionWorldwidein2016,51%ofDigitalMarket,”eMarketer,4/2/2015.
Spend (Billions)
Year
Mobile Becomes A Bigger Part of Digital Ad SpendPercentage of Mobile Ad Spend out of Total Digital Ad Spend (2013-2017)
“MobileAdSpendtoTop$100BillionWorldwidein2016,51%ofDigitalMarket,”eMarketer,4/2/2015.
Apps Consume Mobile Time Spent, Led By SocialPercentage of Mobile Time Spent is Through Apps
“AppsSolidifyLeadershipSixYearsintotheMobileRevolution,”FlurryInsights,4/1/2014.
Facebook & Twitter Dominate Mobile Ad SpendUS Net Mobile Display Ad Revenue by Company (2013-2017)
“Facebook and Twitter Will Take 33% Share of US Digital Display Market by 2017,” eMarketer, 3/26/15.
In addition: LinkedIn will experience 35x growth in mobile ad dollars in this period
Revenue(Billions)
Year
Yahoo
Thank you