OUR MISSION“The mission of The Walt Disney Company is to be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop

the most creative, innovative and profitable entertainment experiences and related products in the world.”

- The Walt Disney Company

MAJOR MEDIA LANDMARKS OF THE WALT DISNEY

COMPANY 1923: Walt Disney signed a contract with M.J. Winkler to produce a series of short animated cartoons called the “Alice Comedies”. The company was originally called the “Disney Brothers Cartoon Studio”.

1928: “Steamboat-Willie” the first animated film to feature Mickey Mouse and to feature synchronized sound.

1937: Snow White and the Seven Dwarfs, the first feature length animated film. 1955: Disney Land opens. It was built in Anaheim, Califiornia. 1971: Walt Disney World Opens near Kissimmee and Orlando in Florida. Today it’s the flagship resort of

Disney’s worldwide corporate enterprise. 1982: EPCOT Centre opens. 1983: Tokyo Disneyland, also their first international park. The Disney channel begins broadcasting. 1986: Walt Disney Productions changes name to The Walt Disney Company. 1987: The first Disney Store opens at the Glendale Galleria in Glendale, California. 1996: Stockholders approve Disney merger with Capital cities/ABC television companies. 2006: Disney purchases Pixar Animation Studio. 2009: Disney completes its acquisition of Marvel Entertainment. 2012: Disney completes its acquisition of LucasFilm.

DISNEY’S MEDIA NETWORKS Throughout the years The Walt Disney Company has amassed an

army of media networks and companies. These media networks comprise of a vast array of broadcasts, cable, radio, publishing and digital businesses across two big name divisions- the Disney/ABC television Group and ESPN Inc. The Disney Channel and FreeForm are also included into this. These companies combined are a recipe for horizontal integration, as they are all media outlets under the conglomerate of The Walt Disney Company.

DISNEY CONSUMER PRODUCTS AND

INTERACTIVE MEDIAAll this consists of many things from toys, apps and apparel to books and games. Disney Consumer and Interactive media brings Walt Disney’s characters to life through innovative and engaging physical products and digital experiences. With this Disney inspire the imaginations of the young and the young at heart.

Disney Consumer Products is focused on franchise growth and product quality and innovation. This enables DCP( Disney Consumer Products) to deliver compelling merchandise at retailers around the world and spreading the brand of Disney and its characters whilst enriching the experiences of the consumer.

Today DCP is the worlds largest licensor. The business is based around five strategic brand priorities: Disney Media, Classics & Entertainment, Disney& Pixar Animations Studios, Disney Princess & Fairies, Lucasfilm and Marvel.

Disney Publishing Worldwide (DPW) is the world's largest publisher of children's books, magazines, and apps. DPW creates and publishes books and magazines both vertically integrated in-house and through an extensive worldwide licensing structure.

As a leader in digital products, DPW creates bestselling eBook titles and best-in-class original apps that have garnered more than 50 awards to date. DPW is also committed to the educational development of children around the world through Disney Learning which includes thier flagship learning brand, Disney Imagicademy, as well as Disney English and other Disney themed learning products. Headquartered in Glendale, California, DPW publishes books, magazines and digital products in 85 countries in 75 languages.

Disney Interactive is the digital entertainment part of The Walt Disney company. This is one of the worlds largest creators oh digital experiences with high quality. Disney Interactive produces entertainment for a wide audience, although that primarily being something catered towards the whole family. Their digital entertainment consists of multi-platform videogames, mobile and social games, finally online short form video. Some of Disney Interactive’s major products include the videogame platform, Disney Infinity, Club Penguin, Disney.com, and Disney’s social network has reached more than 1.5billion guests on Facebook.

MEDIA SATURATION I would say that we are definitely saturated with Disney’s media capabilities and assets. One

example of that is Marvel. Where you can’t go anywhere without hearing something about another Avengers movie coming out, or another Spider-man reboot. With the purchase of Lucasfilm, we wont stop hearing from another Star Wars film, such as the recent Star wars: The force Awakens and now the upcoming prequel spinoff, Rogue One: A Star Wars Story. We see advertisements everywhere and all the time, on T.V, our phones, apps, computers, radio, the internet- the list could go on.

Despite all this, Disney's media power has created this synergy and I believe it has created a case of “Media Imperialism”. Simply because they have us captivated with the exploitation of the modern day we live in, because its all connected now, through companies that have been able to globalize. Disney have jumped on that and used the digital media primarily to inflate the Disney brand. The more assets the Walt Disney company acquire, the more they have control over the media and can influence and predict their markets. Or adapt to them even.

FINANCE STATISITICS In fiscal year 2014, consumer products generated revenue and operating

income of nearly $4 billion and $1.4 billion, respectively, for the House of Mouse.

Theme parks are the core for the business model of the American media titan, The Walt Disney Company. In 2013, 11 parks around the world provided nearly a third of its $45 billion revenue and 20.7% of its $10.7billion operating profit.

However here are some more statistics for 2015: Revenue: 52.46 billion USD (2015). Net Income: 8.38 billion USD (2015) Operating Income: 13.17 billion USD (2015)

THE WORTH OF DISNEY This statistic contains data on the total

assets of the Walt Disney Company from the fiscal year 2006 to the fiscal year 2015. in 2012, the Walt Disney Company held assets worth a total of $74.9 billion dollars. This is all due to the globalization of the conglomerate.

FUN FACT: An estimated $50,000 dollars are made everyday in Magic Kingdom, Disneyworld, Florida. That money, purely from the sales of popcorn, is used to buy the fireworks for the next nights spectacular display simply because the fireworks cost a similar amount to what they make. The popcorn in Magic Kingdom has earned the nickname- Firework Popcorn because of it and is one of Disney’s little money making secrets.

DISNEY TECHNOLOGY The Walt Disney Company is keen on advancing new technologies for their

consumers and exploring the ways in which they are able to innovate and imagine new ideas. Disney is a power house for this sort of thing, especially with their lifelike animatronics, special effects in their theme-park rides and theatrical productions. Even all the way to wildlife conservation and more mundane (perhaps boring, but essential) aspects of Disney.

Such As: Networking,Engineering,Development Information, Security Account

Management,Web Analytics, Data Warehousing Business, Intelligence Program Management, Technical and Network Operations, Architecture, Product Management, Advanced Technologies and finally, Telecommunications/Data Services.

But don’t worry there are many fascinating way Disney has used their keen talents for technology.

DISNEY'S MAGIC WRISTBAND & CARDS A great example of technological convergence from Disney is their new “Magic Bands”. Magic Bands are a

secure an all-in-one devices that allows you to effortlessly access the plans and vacation choices that you’ve made with one of Disney’s apps called “My Disney Experience”. Magic Bands are colourful, waterproof wristbands, resembling a watch or bracelet, that you can quickly and easily touch to a sensor called a touch point. Cards work in a similar fashion, but physically resemble a plastic credit card or driver’s license. Both Magic Bands and cards allow you to travel lighter throughout your vacation. Essentially what this “Magic Band” does is: Unlock the door of your Disney Resort hotel room. Enter theme and water parks (with valid admission). Check in at FastPass+ entrances. Connect Disney PhotoPass images to your account. Charge food and merchandise purchases to your Disney Resort hotel room (only available during your

hotel stay). Also it unlocks special surprises, personalized just for you, throughout the Walt Disney World Resort.

In conclusion this new piece of kit has replaced lots of little cards that litter your wallet, and combined spate elements to give you your own little “easy access customer service” hub on your wrist. Therefore making those little Fast-Pass cards, and other things, obsolete.

FUTURE PLANS Disney is very aware of our worlds environment and has set plans in place to protect it and nurture it for us to enjoy. They

very well know the cost of their environmental impact and have set a great representation for other companies/ conglomerate's/ countries even, to follow.

Disney has set themselves a few targets to aim for as well as their ultimate goals. Furthermore they wish to reduce net emissions by 50% from 2012 total levels by 2020. Also by 2020, to achieve 60% of waste diverted from landfills and incineration. Lastly, by 2018, maintain potable water consumption at 2013 levels at existing sites. Develop Water Conservation plans for new sites.

Disney’s approach to meeting the target of emissions will follow a hierarchy of avoiding emissions, reducing emissions through efficiencies, replacing high-carbon fuels with low-carbon alternatives, and then using certified offsets for the remaining emissions. They now have a steam train that runs on bio-diesel that’s been made and recycled by the resort’s hotels and restaurants.

Disney’s operations use approximately 8 billion gallons of water on an annual basis. The Water Conservation Plans that have been set cover more than 94% of water use at Disney.

On a lower note, but an impressive and fun one, Disney has a tour that takes place around parts of Epcot and it shows you through all the Aquaponics, that is the combination of recirculating aquaculture (fish farming) and hydroponics (growing plants without soil). So it will keep in the theme of potential growing systems that might be used in space travel that has been at the end of the ride since it’s inception.

Disney has partnered with Nestlé for “The Land”, the tour and restaurant just described to you. It seems they are trying to get some cross-company ownership together to make Disney a better place that’s more efficient in food techniques and, but ultimately making Disney’s food more fun and better for everyone.