the value of social media
DESCRIPTION
Overview of How Social Media fits into your Online Marketing Mix - and the Keys to getting Business Value from Social Media EngagementTRANSCRIPT
The Value of Social Media in your Online Marketing Mix
Kevin Hourigan
An Advertising Age
Top 100 Interactive Agency7 Years Strong
What’s Hot in Online Marketing for 2010
Social Media & Real Time Search
Over 400 Million Facebook Users
Facebook is the 2nd most visited website on the Internet
Over 18 Million Twitter users
You Tube is the 2nd largest US Search Engine
Google’s new update, “Caffeine” introduced real time search
Integrated Social Media participation now directly affects search results
The Value of Medium Adoption & Reach:
To Reach 50 Million users, it took
Radio - 38 years
Terrestrial TV - 13 years
The Internet - 4 years
iPod - 3 years
Facebook – 100mm users < 9 Months
- United Nations Cyberschoolbus Document, Facebook, Apple
Social Media
In the last 2 months, there has been more video uploaded to You Tube than was shown on CBS, ABC and NBC combined over - the last 50 years
750 Photographs are uploaded to Facebook - Every SECOND
Demographics• 400M Active Users (Facebook April 2009)
• 66% between12-35 years of age (Quantcast September 2009)
• 54% Female (Quantcast June 2009)
• Over 55 Females are the fastest growing demographic (175%) (Insidefacebook.com Feb 2009)
Marketing Touch Points• Facebook Advertising• Profile• Friends• Fan/Group Page
World’s Leading Cruise Lines Branded Facebook Page
Demographics• 26M unique visitors per month *• 74% 18-49 years of age or older *• 55% Female *
Marketing Touch Points• Updates• Followers• Replies• Potential for Advertising - eta 2010
*(Quantcast June 2009)
Offshore Sailing Schools Branded Twitter Page
YouTube
Demographics• 72.5M Users • 59% 18-49 years of age or older• 50% Male
Marketing Touch Points• Video• Channels• Groups• Sponsored Videos• Google Ad Network
*(Quantcast June 2009)
Offshore Sailing Schools Branded YouTube Channel Page
Demographics• 50% are Business Decision makers
(@plan Summer 2009)
• 14 M Visitors Per Month in US*
53% Male*• 78% are 35 years or older*
*(Quantcast September 2009)
Marketing Touch Points• Profile• Connections• Groups
Kevin Hourigan’s Linked In Profile Page
The Key to Value in Social Media
What is your Business Goal for Social Media?
What result(s) in Social Media = “Success” given that goal
Who are Your Customers
Where are they online?
LISTEN and engage appropriately
Marketing Touch Points• Profile• Connections• Groups• Conversations
Bayshore Solutions is14 Year Old Interactive Agencyover 1,500 clients served in:
Search & Social Media Marketing Web Design & Development Overall Internet Strategy & Execution
Recognized 7 Years in a Row as aTop 100 US Interactive Agency
- by Advertising Age Magazine
28 Interactive and Creative awards in 2009
OUR MISSION
“To be the superior provider of integrated technology and marketing solutions that deliver measurable client success”