social media builds brand value
DESCRIPTION
As customers come to expect the opportunity to interact on the social web with (hopefully!) the people who are behind brands, marketers must address aspects of social media that impact brand value and perception.TRANSCRIPT
© 2010 Bloomberg Marketing
People are here for three reasons:
1. To learn new things
2. To share their knowledge and passions
3. To network.
Build Your Brand Value Through Social Media
Bloomberg Marketing
Developed & Faclitated:
© 2010 Bloomberg Marketing
i. How can social media help tell the story of your Brand?
ii. Can you be a steward of your Brand while maintaining your authenticity?
iii. How can you integrate social media into DNA of a Brand?
Conversational Guide
© 2010 Bloomberg Marketing
Is it possible that the new consumer driven social
networks - consumers connect through concepts,
ideas, values and icons, created and related to
other people through electronic interchanges filled
with pictures, words, music and the like,
not by marketers and manufacturers and the
communication experts
will be the new 21st century brand?
Don E. Schultz,
Northwestern University
© 2010 Bloomberg Marketing
i. How can social media help tell the story of your Brand?
Caution! Can reality can sustain your claims?
Find the simple story in the product, and present it in an articulate and intelligent, persuasive way. - Bill Bernbach
Be Different
1. "Our brand is the only _____ that ______."
© 2010 Bloomberg Marketing
Our mission is to inspire more New Zealanders to read more;
to promote reading in general, but particularly to represent and
promote New Zealand writing and writers – our own artists,
stories and points of view. We want our contribution to encouraging reading and promoting
New Zealand writers to be innovative and effective.
2. What is ..The Essence of Your Brand Value In 3 Words?
© 2010 Bloomberg Marketing
© 2010 Bloomberg Marketing
eCommerce
Technology
PlatformsUtilities &
Applications
Blogging &
Micro-posts
Mobile
Virtual
Worlds
Content /
Media
Sharing
Communities
Rich
Media Wikis
Audiences(B2B, B2C, B2E)
3. Who Do You Want To Talk With?4. Why?
5. Which Social Media Tool/s?Complements of
© 2010 Bloomberg Marketing
Conversations That Educate
© 2010 Bloomberg Marketing
II. Can you be a steward of your Brand
while maintaining your authenticity?
© 2010 Bloomberg Marketing
II. How can you integrate social
media into DNA of a Brand?
© 2010 Bloomberg Marketing
United Linen
© 2010 Bloomberg Marketing
i. How can social media help tell the story of your Brand?
ii. Can you be a steward of your Brand while maintaining your authenticity?
iii. How can you integrate social media into DNA of a Brand?
Build Your Brand ValueThrough Social Media
Build Your Brand ValueThrough Social Media
1. Our brand is the only _____that _____.
(Difference)
2. What is the essence of your brand in 3 words?
(Brand Values)
3. Who do you want to talk with?
(Target Audience)
4. Why?
(Strategy)
5. What Social Media Tools?
(Tactics)
Forget your perfect offering
There is a crack, a crack in everything
That's how the light gets in.
Leonard
Cohen
Toss of a pink boa
From Diva Marketing To You!www.divamarketingblog.com
@Tobydiva