FIFA’2014 social media leagueARGENTINA WON THE

HEARTS,GERMANY WON THE GAME!!

Date Range 1st Jun’2014 to 14th Jul’2014

FIFA WORLD

39,846,794Total Mentions Across The World

FIFA World Cup 2014 - Chatters Trends

Most of the post before 12th June’14, were related to various teams fixtures, match schedules & players.

The chatter began before the FIFA’14 inaugural match, contributing to 17% to overall volume

Post inaugural, majority of Fifa’14 discussions were related to the players performance, match facts, goal scored etc.

1917

9920

2566

4072

7421

1004

2284

5527

3587

1875

1017

2358

2758

7524

7028

2882

7339

4036

010

6190

067

1249

6216

9365

3754

1848

119

5578

5440

2780

5272

6035

6724

2925

3625

2022

559

3173

6085

6138

3461

2991

6925

2170

360

4866

4266

8733

8610

3649

3737

5411

4516

395

2069

196

1047

491

7828

1639

2580

980

6206

9961

0667

7117

1333

437

6898

5534

5605

ARGENTINA WON THE HEARTS,GERMANY WON THE GAME!!

Among all the FIFA 2014 match discussed, Argentina vs Germany who was the most anticipated match of 2014 World Cup & Germany did win the World Cup but Argentina was the

most popular team across the world discussed on social media till date

Germany 19,639,924

Argentina 40,034,649

ARGENTINA was “twice” as popular on Social Media than Germany, throughout the world during FIFA’14

Top 5 FIFA’14 players discussed across the worldArgentina's Messi is one of the most highly & frequently discussed player of FIFA 2014, till date followed by Brazilian Neymar

Messi - 25,792,624

Ronaldo – 9,567,939

Luis Suarez- 13,041,171

Rooney – 2,814,971

Neymar – 24,319,202

1. 2.

4.

3.

5.

Gender Talks

Men were almost 58% more active than women

79% 21%

Women were more keen about most players performance, their wives & girlfriends, match winners posts

Men were more interested in goal scored,

players performance,

match timings, players

hairstyles, penalty shoot outs, match fixtures etc.

Game of the YOUTH…

Less than 25 Years Intermediates, College going, Fresher's to the Corporates

25-40 YearsManager level, newly married, Young Parents

Greater than 40 YearsSenior Level, Parents of teenagers and adult kids

Top discussions were around Team Comparison, Players performance, Fifa contests etc.

Fifa teams, Match economics, Players, Wags, Top Celeb posts, Associated brands, previous match stats etc.

Majority of people falling under this category were more interested in players historical, match historical data etc.

27% of the observed

55% of the observed

18% of the observed

Top 5 FIFA’14 Teams discussed across the world

Brazil Followed by France was the most discussed Fifa 2014 team

1.

28,614,213

9,298,843 7,415,386

2.

5.

3.

4.Argentina 40,034,649

France14,235,390

Top 5 Controversial Moments - FIFA World Cup’2014

Luis Suarez bite on Giorgio Cheillini

Illegal sale of FIFA World Cup 2014 tickets

Luis Suarez bite on Giorgio Cheillini: FIFA banned Suarez from nine international matches and four months of any football related activity

Illegal sale of FIFA World Cup 2014 tickets, this illegal ticket scam has damaged the image of FIFA further more as there were allegations of bribery in the 2022 FIFA World Cup Qatar bid.

Neymar fouled by ModricNeymar hit out his elbow on Luka Modric, it became a controversial moment for the reason Neymar wasn't sent off for the incident and was given a booking instead.

Top 5 Controversial Moments - FIFA World Cup’2014

Mexico goals disallowed vs Cameroon

The Cameroon Football Association revealed about their investigation on seven players involved for match fixing

Mexico goals disallowed vs Cameroon: Humberto Clavijo, the linesman for that match, wrongly disallowed two goals scored by Giovani Dos Santos in the first half of the match.

The Cameroon Football Association revealed about their investigation on seven players involved for match fixing after their humiliating 4-0 loss to Croatia in the group stage. 

Social Media “Popular” Players – FIFA’14

1. Lionel Messi 25,792,624

2. Neymar Jr -

24,319,202

3. Robin Van Persie – 674,717

Arjen Robben 817,266

Thomas Muller415,203

Andrea Pirl499,795

Social Media “Emerging” Players – FIFA’14

1. James Rodriquez – 67,442

3. Bryan Luiz - 431

2. Juan Carlos Paredes – 6,897

APAC Countries on Social Media FIFA’14 League

IndiaSingapore IndonesiaPhilippines

Country Wise Social Media Chatter FIFA’14

SINGAPORE

56,516

INDIA

262,350 PHILIPPINES

43,973

INDONESIA

813,960

Top Players FIFA’14 discussed

India Singapore

Messi – 196,829

IndonesiaPhilippines

Luis Suarez- 128,076

Neymar – 98,553

Luis Suarez- 12,894

Neymar – 21,386

Messi – 30,181

Luis Suarez- 32,871

Messi – 32,407

Neymar – 29,574

Messi – 609,064

Luis Suarez- 543,011

Neymar – 401,819

Top 3 Teams FIFA’14 discussed India Philippines Singapore Indonesia

329,770

77,88371,497

Argentina

958,489

175,826

108,660

Argentina 40,184

France 26,485

Argentina

Argentina 34,339

25,708

851,987

150,943

Top Sport Channels FIFA’14 discussed

INDIA PHILIPPINES

Singapore Indonesia

65%

19%

8%

5%3%

Sony Six Others ESPNStar Sports Neo

Sony Six was most discussed for watchingFifa WorldCup’14

39%

25%

19%

12%

2% 2% 1%

GMA ESPN Balls TVABS-CBN TV5 FoxOthers

GMA was most discussed for watchingFifa WorldCup’14

10%

50%

37%

3%

Starhub TV OthersMio Tv MediaCorp Tv

Mio TV was most discussed for watchingFifa WorldCup’14

TvOne was most discussed for watchingFifa WorldCup’14

26%

47%

7%

1%20%

TvOne ANTV K-Vision Viva+

Top 5 Brand FIFA’14 discussed

34%

20%14%

7%2%

48%

23%16%

9%3%

INDIA PHILIPPINES

33%

21% 19%15%

12%

Singapore 53%

21%14%

8%4%

Indonesia

LIFESTYLES affected by FIFA’14

• Late night Sleep was the major concern of majority of Singapore fans as most of the matches were early morning telecasts

• Majority of youth & female fans also raised concern about their morning walk & fitness schedules

41% Late Night Sleep

22% Morning walk & Fitness

8% Household work

29% Spending time with girlfriend/ family

Geography - Singapore

WORKLIFE affected by FIFA’14

• Many Singaporeans stated in their post that they are getting late for the office

38% late for Office

27% Match Discussion at office

14% Stock Brokers take breaks to watch the match

21% Delayed Scheduled Appointment

Geography - Singapore

FOOD / BEVERAGES / SPORTSBARs affected by FIFA’14

Hungry Between Match 16%

Dinning with Beer & Food with match 34%

Teams Fasting /Ramzan during football 22%

Post Match Party 28%

Geography - Singapore

Worldwide Key Insights FIFA 2014• ARGENTINA was the most talked finalist during FIFA’14 world cup• Brazil vs Chile & Suarez in game bite are most discussed events of Fifa

2014.• Steep hike in chatters were observed in overall Fifa 2014 discussions after

the inauguration ceremony• Day by day promotional discussion around Fifa 2014, was diminishing

whereas steep hike was seen in Fifa 2014 players discussion post Inaugural match

• Men were more dominant in Fifa 2014 related discussions across the world. They were more keen about match historical, players stats & performance, team updates etc.

• People of all age groups were found excited for Fifa related discussions, However people having age between 25-40yrs were largely participating in Fifa 2014 related engagements

• Messi dominated the 1st rank followed by Neymar on social media discussions around Fifa 2014, across the world

• Brazil & Argentina was the most discussed team for Fifa 2014, across the world till date

• Across the world majority of people posted about Fifa during 2nd half or extra time of the game

Thank You

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