organic fifa

14
Organic FIFA 2014 Campaign

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Post on 02-Jul-2015

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It has been quite a long time that FIFA concluded. What we did during the FIFA to encourage people to engage with Organic Shop on facebook is a case study in itself and we are therefore sharing this video to share the impact of our facebook #organicfifa campaign. Hope you like it!

TRANSCRIPT

Page 1: Organic fifa

Organic FIFA 2014Campaign

Page 2: Organic fifa

AgendaTo make Football fans

impulsive by asking them FIFA

World Cup 2014 updates, fun

trivia, match scores, etc. and

by giving them chances to win

exciting prizes.

Page 3: Organic fifa

How We Communicate

Page 4: Organic fifa

3.The ones who give

away the most right

answers on a weekly

basis, get free organic

hampers on a weekly

basis and the lucky ones

who answer the maximum

right answers throughout

the contest duration stand

a chance to win the

bumper prize to be

announced on 14th July

2014.

2.Each times during matches

questions were asked related to

the team play in a particular

match.

1.Organic Shop

Launches its FIFA

competition through Fb

landing page as

#organicFIFA

Page 5: Organic fifa

Page Likes Page Likes as on 12th June

2014: 2615

Page Likes as on 14th July 2014:

4200

Net gain in page likes in 32

days: 1585

PTAT: 651

Engagement Rate: 52%

Page 6: Organic fifa

Graphical representationhow the likes (organic and paid) came during campaign

Page 7: Organic fifa

Where the likes came from

Page 8: Organic fifa
Page 9: Organic fifa

Maximum on 5thJuly and reached to 7,536 people.

Graphical representation of

organic and paid reach

Page 10: Organic fifa

Viral posts according to their reach

Page 11: Organic fifa

Fifa campaign Brief:Campaign Before Campaign After Campaign Normal Post

Organic Reach of post

180 2500 500

Likes & Comments

10 200 50+

Likes 15-20 250+

Comments 10 50

Shares 2-3 20

Timeline Visit 25-30 100++

Page 12: Organic fifa

Paid impact:

Before After

Total Reach 540 1408

Organic Reach 200 3000++

After add credit over on

1 July

6000+ Reach

Likes 1500 1700

Page Likes Paid 50 50

Page Likes Organic 10 30

Likes Came From Ads 50 30

Likes Came From direct

page visit

10 35

Page Suggestion 1 3

Page 13: Organic fifa

Statics

Total people reached: 61,260 in 28 days campaign

People engaged with us : 2,182

Most traffic is from – organicshop.in

Page 14: Organic fifa

List of prizes send throughout

#organic fifa campaign1Week Winner 2 Week Winner 3 Week Winner

Atul Sharma Meenakshi Kapur Raj Gandhi

Meenakshi Kapur Neelam Arora Sush Arora

Neelam Arora Amit Roy Varsha Joshi

Amit Roy Ramesh Kapur

Nirmal Kapur

Atul Sharma

Total 11 Gifts through Courier and 2 personally hand over.