Organic fifa

Download Organic fifa

Post on 02-Jul-2015



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It has been quite a long time that FIFA concluded. What we did during the FIFA to encourage people to engage with Organic Shop on facebook is a case study in itself and we are therefore sharing this video to share the impact of our facebook #organicfifa campaign. Hope you like it!


<ul><li> 1. Organic FIFA 2014Campaign</li></ul> <p> 2. AgendaTo make Football fansimpulsive by asking them FIFAWorld Cup 2014 updates, funtrivia, match scores, etc. andby giving them chances to winexciting prizes. 3. How We Communicate 4. 3.The ones who giveaway the most rightanswers on a weeklybasis, get free organichampers on a weeklybasis and the lucky oneswho answer the maximumright answers throughoutthe contest duration standa chance to win thebumper prize to beannounced on 14th July2014.2.Each times during matchesquestions were asked related tothe team play in a particularmatch.1.Organic ShopLaunches its FIFAcompetition through Fblanding page as#organicFIFA 5. Page Likes Page Likes as on 12th June2014: 2615 Page Likes as on 14th July 2014:4200 Net gain in page likes in 32days: 1585 PTAT: 651 Engagement Rate: 52% 6. Graphical representationhow the likes (organic and paid) came during campaign 7. Where the likes came from 8. Graphical representation oforganic and paid reachMaximum on 5thJuly and reached to 7,536 people. 9. Viral posts according to their reach 10. Fifa campaign Brief:Campaign Before Campaign After Campaign Normal PostOrganic Reach ofpost180 2500 500Likes &amp;Comments10 200 50+Likes 15-20 250+Comments 10 50Shares 2-3 20Timeline Visit 25-30 100++ 11. Paid impact:Before AfterTotal Reach 540 1408Organic Reach 200 3000++After add credit over on1 July6000+ ReachLikes 1500 1700Page Likes Paid 50 50Page Likes Organic 10 30Likes Came From Ads 50 30Likes Came From direct10 35page visitPage Suggestion 1 3 12. Statics Total people reached: 61,260 in 28 days campaign People engaged with us : 2,182 Most traffic is from 13. List of prizes send throughout#organic fifa campaign1Week Winner 2 Week Winner 3 Week WinnerAtul Sharma Meenakshi Kapur Raj GandhiMeenakshi Kapur Neelam Arora Sush AroraNeelam Arora Amit Roy Varsha JoshiAmit Roy Ramesh KapurNirmal KapurAtul SharmaTotal 11 Gifts through Courier and 2 personally hand over. </p>