GLORY OF THE GAMESocial Media talks about FIFA’2014

Date Range 1st Jun’2014 to 14th Jul’2014

FIFA India

FIFA Worl

dSOCIAL MEDIA CONVERSATIONS AROUND FIFA ACROSS THE WORLD

SOCIAL MEDIA CONVERSATIONS AROUND FIFA ACROSS INDIA

Our Methodology

STEP 1: SELECT CRITERIA FOR THE STUDY

STEP 2: Discussions SEGMENTATION & CATEGORIZATION, DEMOGRAPHIC,BIFURCATION - AGE, GENDER, Region etc.

STEP 3:

Social Media Buzz For Top Teams, Top Matches, Top Players, Top Brands &

habits

Most Publicized On Social MediaThrough Fifa In India Team Players Brands

FIFA Study 2014GEO – Global Vs. INDIA DURATION - 1stJun -14th Jul, 2014

SOURCES – Twitter, Blogs, Forums, News & other Social Media Channels

FIFA INDIA

2,62,351Total Mentions India

2,37,943 TWEETS

1,582BLOGPOSTS

135Forum POSTS

22,691NEWS COVERAGE

ARGENTINA WON THE HEARTS,GERMANY WON THE GAME!!

Among all the FIFA 2014 match discussed, Argentina vs Germany who was the most anticipated match of 2014 World Cup & Germany did win the World Cup but Argentina was the

2nd most popular team across India discussed on social media till date

Germany 25,7208

Argentina 17,5829

ARGENTINA was “twice” as popular on Social Media than Germany, throughout the world during FIFA’14

Top Discussions across INDIA - FIFA 2014

Indians were more busy sharing match scores and victory goal posts, Most of them were also interested in players performance & personal lifestyle

Gender Talks - INDIA

Males were almost 78% more active than females

89%

11%

Men were predominantly talking about Fifa 2014 matches, players, teams, goals etc

Women were more active in sharing & re-tweeting winning posts and FIFA’2014 celeb’s styles

Both Youth & Adults show keen interest in FIFA’14

Less than 25 Years Intermediates, College going, Fresher's to the Corporates

25-40 YearsManager level, newly married, Young Parents

Greater than 40 YearsSenior Level, Parents of teenagers and adult kids

Top discussions were around Team & players performance, match goals, players lifestyles & Wags, Fifa games etc.

Fifa match highlights, team updates, promos, match fixtures & stats etc.

Majority of people falling under this category were more concern about winners, team goals & match stats & historical

36% of the observed

41% of the observed

23% of the observed

Top 5 players frequently discussed across INDIA

After Messi on top, Suarez was most discussed player followed by Neymar at 3rd position, Rooney was least discussed among the top 5 players in India

Messi – 1,96,829

Ronaldo – 9,872

Luis Suarez- 1,28,076

Rooney – 28,148

Neymar – 58,336

1. 2.

3.

4.5.

Top 5 Teams discussed across INDIA

Brazil Followed by Argentina & Brazil was the most

discussed FIFA 2014 team in INDIA

1.

3,29,770

1,08,660 66,698

2.

5.

4.

3.Argentina 1,75,826

France83,695

INDIA Tweets mostly after the match is over!!

Pre match tweets were basically the team updates, goal forecasts & anticipated performance etc., Post match posts were related to goal updates, winning team

fixtures, match stats, etc.

11%Pre

Match

37%During Match

52%Post

Match

Top Things That concerns INDIANs related to FIFA WORLD CUP ‘2014

• Late night Sleep was the major concern of majority of Indian fans across India• Many Metro cities fans also leave office early to watch Fifa 2014 Live• Dinner, Parties & TV shows were also the major concerns of Fifa Fans across India,

32% Late Night Sleep

28% Office Work

16% Dinner

9% TV soaps & Serials

11% Parties

34%

20%

14%

7%

2%

Top 5 Brands discussed across the INDIA with respect to FIFA’14

Sony, Coke & Adidas are more discussed in India in association with

Fifa 2014

Other than EA sports among the top discussed brands for FIFA’2014, all the brands were discussed more post inaugural of FIFA ‘2014

Sony Coca-cola Adidas Nike Hyundai EA Sports

35%

46%

19%27%

38%

56%65%

54%

81%73%

62%

44%

Before 12th After 12th

Most brands benefitted from FIFA, as they were discussed “more” post the world cup launch

Top discussed sports channels around FIFA’14 in INDIA

Sony Six was most discussed associated channel across India, followed by, ESPN & Star sports, majority of discussion shared, posted & retweeted were related to match fixtures, historical & stats

65%

19%

8%

5%3%

Sony Six Others ESPNStar Sports Neo

FIFA’2014 Discussions

in Indian Metros

FAN Following of Top 4 players across Indian Metros

1. Messi

2. Rooney

Hyderabad

Kolkata

Chennai

Bangalore

Delhi

Mumbai

1154

6324

6891

12368

14025

23693

Hyderabad

Chennai

Kolkata

Bangalore

Delhi

Mumbai

1909

2131

2146

2285

2305

3008

FAN Following of Top 4 players across Indian Metros

3. Luis Suarez

4. Ronaldo

Hyderabad

Kolkata

Chennai

Bangalore

Delhi

Mumbai

999

3658

4624

9226

10482

21943

Hyderabad

Kolkata

Chennai

Bangalore

Delhi

Mumbai

356

1617

1691

2909

3268

7063

FAN Following of Top 4 teams across Indian Metros

1. Brazil

2. France

Hyderabad

Chennai

Kolkata

Bangalore

Mumbai

Delhi

169

915

920

1031

1393

1405

Hyderabad

Chennai

Delhi

Kolkata

Bangalore

Mumbai

167

568

630

656

670

1076

FAN Following of Top 4 teams across Indian Metros

3. Argentina

4. Spain

Hyderabad

Chennai

Kolkata

Bangalore

Mumbai

Delhi

232

1112

1945

2218

2340

2436

Hyderabad

Kolkata

Chennai

Bangalore

Delhi

Mumbai

71

465

1102

1414

1930

2975

Top #HASHTAGS around FIFA’14 used in INDIA

Key Insights INDIA - FIFA 2014

• In India, Fifa 2014 chatters were raised from 12th June, post FIFA inauguration

• In India more than 50% of chatters were related to Players, 26% of the

total Fifa chatters are related with match fixtures & rest are related to promotions

• We also observe a significant rise in discussions around key brands with respect to FIFA’14

• Men were more interested in contending team & team players discussions, women were posting and retweeting players lifestyles

• Adults falling between 25 – 40 years of age were largely participating in

Fifa 2014 related Engagements however Youngsters (below 25yrs) were also talking hugely about the game

• In India Messi & Suarez were most favorable players, followed by Neymar & Ronaldo

• Brazil, Argentina & Spain were India’s most favorite FIFA’14 contenders

Thank You

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