the sunshines for everyone white

8/3/2019 The Sunshines for Everyone White

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Business Strategy and Concept DesignBusiness Strategy and Concept Design

The Sun ShinesThe Sun Shinesfor Everyonefor Everyone

Small and Scaleable SolarSmall and Scaleable SolarElectrification in Rural ChinaElectrification in Rural China


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The OpportunityThe Opportunity

The lack of electricityThe lack of electricityinfrastructure ininfrastructure in Western ChinaWestern China

and Tibetand Tibet condemns people to lifecondemns people to lifeof povertyof poverty

With no lights in the evening, limited access toWith no lights in the evening, limited access tomodern communication and not enough powermodern communication and not enough powerfor work, economic and social development arefor work, economic and social development are

stalledstalled


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MarketMarket - Small stand-alone renewable- Small stand-alone renewabletechnologies can meet the energy needs oftechnologies can meet the energy needs ofrural communitiesrural communities more effectivelymore effectively thanthanwaiting for large scale infrastructuralwaiting for large scale infrastructuraldevelopmentdevelopment

Growing EnterpriseGrowing Enterprise - To take off and- To take off andbecome self-sustaining,become self-sustaining, small energysmall energyentrepreneurs need accessentrepreneurs need access to enablingto enabling

resources such as technology, skills, capitalresources such as technology, skills, capitaland a delivery network.and a delivery network.

Innovation - Solar technologyInnovation - Solar technology + a model+ a model

that providesthat provides technical and businesstechnical and businesstrainingtraining to sellers gives them the tools theyto sellers gives them the tools they

The PremiseThe Premise


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Market AnalysisMarket Analysis

China produces 65% of all PV Solar Panels

The Chinese Government subsidizes 50% of

investments in rural solar power projects Solar components are cheaper in China than

anywhere else in the world

The Last Mile is the Hardest

Grid connection is not coming anytime soon for people living inrural

areas that already own cell phones and lights, the question is:

How can they charge them reliably?


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The SolutionThe Solution

Generate electricity without linking to the gridGenerate electricity without linking to the gridthrough small, scaleable solar chargers forthrough small, scaleable solar chargers for

cellular phones and lightscellular phones and lights

Facilitate business opportunities for localFacilitate business opportunities for localentrepreneurs to sell solar charge technology orentrepreneurs to sell solar charge technology or

excess energyexcess energy

Generate employment and income in rural areasGenerate employment and income in rural areas


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Business Model DistributionBusiness Model Distribution


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Phase One: Peri-UrbanPhase One: Peri-UrbanAreasAreas

Small, Smart andSmall, Smart andScaleable Solar CellScaleable Solar CellPhone ChargerPhone Charger

Designed forDesigned forUnreliable ElectricalUnreliable ElectricalGridGrid

Innovative DesignInnovative Designand Durability forand Durability forOn-the-Go ChargingOn-the-Go Charging


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Phase OnePhase One

Capital NeededCapital Needed$25,000$25,000

$15 / Solar Cell$15 / Solar CellPhone Charger =Phone Charger =

1,660 chargers1,660 chargers

To be sold in peri-To be sold in peri-urban areas forurban areas for

$30$30

Capital Return:Capital Return:$ 50,000$ 50,000


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Phase 2: Solar Light forPhase 2: Solar Light forRural AreasRural Areas

Design by D.LightDesign by D.Light

A highly efficient solar panel isA highly efficient solar panel is

conveniently integrated into everyconveniently integrated into everyd.light S10 to make solar chargingd.light S10 to make solar chargingas easy as possibleas easy as possible

d.light S10 provides 8 hours of lightd.light S10 provides 8 hours of light

using efficient LEDs with a 360-using efficient LEDs with a 360-degree space lighting for the home,degree space lighting for the home,workplace, or while travelingworkplace, or while traveling


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D.light S10: Durable, user-D.light S10: Durable, user-friendly and extremelyfriendly and extremely

flexibleflexiblePhase 2: LanternsPhase 2: Lanterns

Capita NeededCapita Needed

$50,000$50,000

$10/Lantern = 5000$10/Lantern = 5000

To be sold for $20.To be sold for $20.

Capital return =Capital return =$100,000$100,000


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ProjectedProjectedOutcomesOutcomes

Socio-Economic Development:Socio-Economic Development: CellularCellularconnectivity and enhanced economicconnectivity and enhanced economicopportunitiesopportunities

Environmental Conservation:Environmental Conservation: Decrease in GHG outputDecrease in GHG output

Income generation:Income generation: Cash flow positive business modelCash flow positive business modelcreates franchise business opportunities at scalecreates franchise business opportunities at scale

Spur Solar Economy:Spur Solar Economy: Local entrepreneurs andLocal entrepreneurs andtechnicians in solar technology, installation, andtechnicians in solar technology, installation, andmaintenance.maintenance.

the sunshines for everyone white

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