the state of big data adoption: a glance at top industries adopting big data & top use cases
TRANSCRIPT
Companies across a variety of industries are leveraging Big Data as a competitive advantage, with Financial Services taking the lead followed by Technology, Telecommunications, and Retail.
Big Data enables data discovery, helping you find new insights and ask questions you never knew to ask. Integrate and analyze structured and unstructured data across all channels to better understand and discover the customer journey, find new revenue streams, gain huge operational efficiencies, and more.
BIG DATA “USE CASES” WITHIN BUSINESSES
Around the world and across industries, tech advancements are enabling companies to take advantage of Big Data’s offerings.
BUSINESSES INVESTING IN BIG DATA, BY REGIONBIG DATA USAGE, BY INDUSTRY
Currently Investing
Planning to Invest within a Year
InvestmentIncrease
Total Investing Financial Services
3%
Technology
3%
Telecommunications
22%
Retail
6%
Government 7%
Health Care 7%
Advertising & Entertainment 6%
Gaming
9%
Data Services
1%
Energy & Utilities
3%
SI Consulting
16%
Shipping
14%
Transportation 1%
NORTH AMERICA
EUROPE, MIDDLE EAST, AND AFRICA
ASIA/PACIFIC
LATIN AMERICA
CUSTOMER ANALYTICS• Increase customer acquisition• Reduce churn• Increase revenue per customer • Improve existing products
OPERATIONAL ANALYTICS• Industrial monitoring and optimization• Supply chain efficiency• IT operation analytics• Network planning and optimization
NEW PRODUCT &SERVICE INNOVATION• Integrated analytics• Data-driven new products• Data-improved service offerings
48%
*Adds to 101% due to rounding
37.8%
26.8%
25.6%
17.8%
Customer Analytics
21% Operational Analytics
12% Fraud & Compliance
10% New Product & Service Innovation
10% Enterprise Data Warehouse Optimization
WHO’S USING IT?
TOP HIGH-IMPACT USE CASES
0 25 50 75 100
18.5%
17.5%
27.3%
11.1%
0 25 50 75 100
48.9%
65.2%
106.6%
62.3%
0 25 50 75 100
56.3%
44.3%
52.9%
28.9%
0 25 50 75 100
The Global Hadoop* Market
Big Data is all around us, produced across all digital processes. Every day, the number of exabytes (1 billion gigabytes) created grows exponentially. In fact, 90% of the world’s data has been generated in just the past 2 years.
A COMPETITIVE WEAPON FOR THE ENTERPRISE
DATA
Petabytes of data are generated every minute through mobile, digital ads, social media, Web logs, electronic devices, and sensors that can be combined and analyzed to give companies insights never before revealed in siloed reports. Enterprises can use this available data to gain new understandings of their customers’ behavior and internal operations.
$50.2Bby 2020
$1.5Bin 2012
BIG
IS BIG DATA RIGHT FOR YOU?As technology grows, Big Data will become crucial in understanding your customer, company, and industry. Enterprises that leverage and combine data from multiple sources will gain a deeper understanding of their customer interactions, including what gets them to spend more time with their product, what causes churn and, ultimately, how to improve purchasing decisions. Companies that properly interpret their Big Data will get faster insight to boost production efficiency and develop new data-driven products and services, which will help them gain a competitive edge over their peers. SOURCES: Datameer, sciencedaily.com, thegovlab.org,
experfy.com, alliedmarketresearch.com
*Hadoop is an open source, low-cost storage and compute platform for Big Data.