top benefits of adopting a mobile-enabled and cloud-ready store solution decathlon

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Retail Transformation for CIOs:

Top benefits of Mobile-Enabled and

Cloud-Ready Store Solution

Interview with Decathlon India’s Head of IT

19th November, 2015

https://www.brighttalk.com/webcast/12131/163869






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Joy Deep Tiwary

Marco de Vries

Chief Executive Officer

@ Openbravo Head of IT

@ Decathlon Sports India

Today’s Presenters


Mobile and cloud-ready store solutions

Presentation of Decathlon Sports India

Interview with Decathlon India’s Head of IT

Q&A

Today’s agenda



Focus remains on

the physical stores

since investments in

brick-and-mortar

retailing make sound

financial sense.

Golden Age of Brick-and-Mortar Retailing?



The key for the new retail paradigm shift

is building omnichannel experiences

Credit: Brandpipe

Improved Customer Experience per Square Inch


Digital Transformation for Omnichannel Innovation

Source: Innovative Retail Technologies; Retail Tech Spending 2016: The Digitization of the Physical Domain

Mobile POS is the top

store level hardware-spending priority

among retailers

This is directly related to the need for retailers to

adopt omnichannel

strategies for

competitiveness


Digital Transformation for Omnichannel Innovation

Source: Innovative Retail Technologies; Retail Tech Spending 2016: The Digitization of the Physical Domain

Same survey shows a

big trend in cloud

adoption for retail

Retailers need flexible,

cost-effective store

solutions to be able to

respond more rapidly

and effectively to

continuous industry

challenges


Market push to create seamless shopping

experiences

Need to maintain expensive legacy

systems together with the complexity of

systems integration

Difficulty to optimize hardware and software costs in the store

Leveraging earlier investments for current

hardware when adopting a new solution

Main Challenges

To succeed retailers need a clear vision and

determination to become a truly Omnichannel business

1

4

3

2


Benefits of a Mobile-enabled and Cloud-ready Solution

Leverage cloud Full web solution with strong offline

transaction capabilities

Save time dramatically Update your terminals in real time with

products, prices and promotions

Leverage prior IT investments Use existing hardware and integrate easily

with corporate systems

Enhance customer service A mobile POS for assisted sale and inventory

visibility everywhere in the store

Improve information integrity Supply store associates with the right

information when needed


The Decathlon & Openbravo Story in India

Introduction Decathlon Sports India


SUMMARY

DECATHLON

OUR COMMON STORY

HOW WE USE OPENBRAVO

OUR MAIN PROJECT - WEBPOS


DECATHLON


OUR COMMON STORY

RETAIL

1 Store

(2011)

10 Stores

(2013)

20 Stores

(2014)

40 Stores

(2015)

1000+ Stores

RETAIL

SUPPLY


HOW WE USE OPENBRAVO

Enterprise Edition with Openbravo

support from Spain

Openbravo onsite presence every 6

months for main projects & training

Developers training taken from the

Web Platform

Collaboration with 2 Official

Openbravo Partners (Promantia,

Excelloid)

More & more contacts with

Openbravo teams to work in common on the roadmap (always

do the best to satisfy their

customers)


OUR MAIN PROJECT - WEBPOS

Live Sales & Price synchronization

Mobility for our Customers & Teams

Easier support and smoother updates


OUR MAIN EXPECATION

Always introduce more

innovations to be a step

ahead in the market

Enable more mobility for our

Customers & Teams

Think even more about

managing a “huge” business

in the process definition


Interview Question 2 How has

Openbravo

helped you to

successfully

roll out stores

in India?



Interview Question 3

What are the keys

for delivering an

excellent customer

experience in the

Decathlon stores?


© 2015 Openbravo Inc. All Rights Reserved. 22 © 2015 Openbravo Inc. All Rights Reserved. 22

How do you expect Openbravo to

continue to help you in the future

to deliver on Decathlon’s growth

plans?

Interview

Question 4


Interview

Question 5

What does

the retail

landscape

in India look

like for

2016?



Key Takeaways

Assess your store processes to identify ways to

leverage mobility in your stores for a superior

shopping experience

Analyze your infrastructure and maintenance costs in

the store to determine if it makes sense to move to

the cloud

Judge the (lack of) speed with which you can add

new terminals to effectively manage peak demand

and its potential impact on same-store sales



Thank you very much for your attention

Web: www.openbravo.com/contact

Email: [email protected]


http://www.openbravo.com/contact

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