© 2015 Openbravo Inc. All Rights Reserved. 1 Click here to go the recorded webinar in Brighttalk
Retail Transformation for CIOs:
Top benefits of Mobile-Enabled and
Cloud-Ready Store Solution
Interview with Decathlon India’s Head of IT
19th November, 2015
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Joy Deep Tiwary
Marco de Vries
Chief Executive Officer
@ Openbravo Head of IT
@ Decathlon Sports India
Today’s Presenters
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Mobile and cloud-ready store solutions
Presentation of Decathlon Sports India
Interview with Decathlon India’s Head of IT
Q&A
Today’s agenda
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Focus remains on
the physical stores
since investments in
brick-and-mortar
retailing make sound
financial sense.
Golden Age of Brick-and-Mortar Retailing?
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The key for the new retail paradigm shift
is building omnichannel experiences
Credit: Brandpipe
Improved Customer Experience per Square Inch
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Digital Transformation for Omnichannel Innovation
Source: Innovative Retail Technologies; Retail Tech Spending 2016: The Digitization of the Physical Domain
Mobile POS is the top
store level hardware-spending priority
among retailers
This is directly related to the need for retailers to
adopt omnichannel
strategies for
competitiveness
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Digital Transformation for Omnichannel Innovation
Source: Innovative Retail Technologies; Retail Tech Spending 2016: The Digitization of the Physical Domain
Same survey shows a
big trend in cloud
adoption for retail
Retailers need flexible,
cost-effective store
solutions to be able to
respond more rapidly
and effectively to
continuous industry
challenges
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Market push to create seamless shopping
experiences
Need to maintain expensive legacy
systems together with the complexity of
systems integration
Difficulty to optimize hardware and software costs in the store
Leveraging earlier investments for current
hardware when adopting a new solution
Main Challenges
To succeed retailers need a clear vision and
determination to become a truly Omnichannel business
1
4
3
2
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Benefits of a Mobile-enabled and Cloud-ready Solution
Leverage cloud Full web solution with strong offline
transaction capabilities
Save time dramatically Update your terminals in real time with
products, prices and promotions
Leverage prior IT investments Use existing hardware and integrate easily
with corporate systems
Enhance customer service A mobile POS for assisted sale and inventory
visibility everywhere in the store
Improve information integrity Supply store associates with the right
information when needed
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The Decathlon & Openbravo Story in India
Introduction Decathlon Sports India
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SUMMARY
DECATHLON
OUR COMMON STORY
HOW WE USE OPENBRAVO
OUR MAIN PROJECT - WEBPOS
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DECATHLON
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DECATHLON
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OUR COMMON STORY
RETAIL
1 Store
(2011)
10 Stores
(2013)
20 Stores
(2014)
40 Stores
(2015)
1000+ Stores
RETAIL
SUPPLY
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HOW WE USE OPENBRAVO
Enterprise Edition with Openbravo
support from Spain
Openbravo onsite presence every 6
months for main projects & training
Developers training taken from the
Web Platform
Collaboration with 2 Official
Openbravo Partners (Promantia,
Excelloid)
More & more contacts with
Openbravo teams to work in common on the roadmap (always
do the best to satisfy their
customers)
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OUR MAIN PROJECT - WEBPOS
Live Sales & Price synchronization
Mobility for our Customers & Teams
Easier support and smoother updates
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OUR MAIN EXPECATION
Always introduce more
innovations to be a step
ahead in the market
Enable more mobility for our
Customers & Teams
Think even more about
managing a “huge” business
in the process definition
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Interview Question 1
What are the main challenges Decathlon
was facing in your store operations that
made you decide to adopt a new system? © 2015 Openbravo Inc. All Rights Reserved. 19
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Interview Question 2 How has
Openbravo
helped you to
successfully
roll out stores
in India?
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Interview Question 3
What are the keys
for delivering an
excellent customer
experience in the
Decathlon stores?
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How do you expect Openbravo to
continue to help you in the future
to deliver on Decathlon’s growth
plans?
Interview
Question 4
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Interview
Question 5
What does
the retail
landscape
in India look
like for
2016?
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Key Takeaways
Assess your store processes to identify ways to
leverage mobility in your stores for a superior
shopping experience
Analyze your infrastructure and maintenance costs in
the store to determine if it makes sense to move to
the cloud
Judge the (lack of) speed with which you can add
new terminals to effectively manage peak demand
and its potential impact on same-store sales
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Thank you very much for your attention
Web: www.openbravo.com/contact
Email: [email protected]
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